1. 1. Educational Technology Northern Arizona University
2. 2. The Goal of this PowerPoint The focus of this project is communication in law enforcement, and the lack of training given in certain law enforcement agencies, especially in the wake of the Secret Service communication mishaps between senior supervisors and line officers. Courtesy: LexisNexis Another vital part to this PowerPoint is to give law enforcement officers the training they need to use social media for communication, but in a formal and professional way, especially when incidents such as the Boston marathon Bombing occurred, and social media was heavily used by the Boston Police Department to communicate with the public (Davis, Alves, & Sklansky, 2014, p. 3).
3. 3. Curing the Communication Breakdown There is a problem that occurs within federal law enforcement agencies, such as senior superiors not either receiving messages or even an electronic means of communication from their subordinates. These agencies such as Secret Service and DEA have both had communication mishaps and mismanagement issues where agents either took part in illegal or drunken activity. The aim at what this PowerPoint will illustrate, is how the lines of communication between senior supervisors and line officers can be cleared by the use of mobile and social media. [We need] a government where people can access the forms and information they need easily at any time day or night, can submit their questions and have them responded to on a timely basis, and who have people on staff that are willing to examine new forms of communication. GovLoop Survey Respondent (GovLoop, 2013, p. 11). Courtesy of: Information Week
4. 4. Mobile Devices for Emergency Communication Emergency situations occur on a daily basis, whether thats a natural disaster, violence or a workplace medical emergency. Effectively handling these crises is a crucial communication task for state and local governments (Bell, 2015). Utilizing a mobile platform would help government administrators coordinate with repair crews in real time, and update them as the situation unfolds. Even if cell towers were out as well, which would render Wi-Fi unavailable, administrators would still be able to access their emergency plans because mobile platforms store data on the device itself (Bell, 2015). Preparation is the key, but accurate execution is essential, as is accessibility to emergency plans for all staffUltimately, effective emergency management should empower employees and foster a safer workplace (Bell, 2015). Google Image Search
5. 5. Putting Together a Communication Plan Part of forming the planning process is understanding Cognitivist Learning Theory which recognizes that learners are activity engaged in processing information and constructing their own understanding (Driscoll & van Barneveld, 2015, p. 7). Some of these skills include: Creating: Designing, constructing, planning, producing, inventing, devising, and making Evaluating: Checking, hypothesizing, critiquing, experimenting, judging, testing, detecting, and monitoring For example the Department of Veterans Affairs (VA) has more than 100 Facebook pages, more than 50 Twitter feeds, two blogs, a YouTube channel, and a Flickr page. VA is working to have an active Facebook page and Twitter feed for all 152 of its medical centers (Deloitte, 2011, p. 1). Provide facts, press releases, and web content on social media channels to inform and educate the public. This tactic should be one of your routines to distribute and broadcast web content via social media channels. It will help to reach parts of your audience who may never visit your official government website (Mergel, 2012, p. 7).
6. 6. Potential Misuses to Avoid There could be information leaked to the press that is not supposed to be. Communication barriers may be a hard task for public sector leaders to work out in their individual agency. The downfall is that an informal comment by an agency employee can have negative effects on the agency, and at the same time, can make the situation worse, by stating something false. Usually this kind of thing would happen when an employee makes and informal comment via social networking (Deloitte, 2011, p. 3).
7. 7. Social Engagement Learning leaders can evaluate if a companys culture is truly collaborative and its social strategy successful via employee engagement scores, sub- drivers such as return on performance, return on employee morale, employee likelihood to recommend the company or an employees likelihood to use its products (Hartley, 2013, p. 19). Education is about how to use information Author Kevin Carey http://www.govtech.com/internet/State-of-Social-Media-Infographic.html Courtesy of Mobile Team Unit 6
8. 8. Designing a Social Media Presence Who needs to be involved in planning and executing social media activities? (Accenture, 2013, p. 2) How can social media help accomplish organizational goals? (Accenture, 2013, p. 2) Most importantly, it is always important to be formal and professional. Being informal does no good to the image of the agency! Centers for Disease Control and Prevention Social Media usage graph 10/14/2014 - Dionne Waugh, Richmond PD
9. 9. Digital Communication Strategy Approximately 70 percent of the American public trusts online information offered by company web sites and 90 percent trust information from people they know. The use of blogs and real-time networking and information sharing has catapulted the communications industry into one of the fastest growing in the nation, approaching $1 trillion in 2008 (U.S Department of Justice, 2010, p. 16). Graph Courtesy of GovLoop, 2013, pp. 14-15
10. 10. Social Networks The Boston Marathon Bombing Protect, Serve and - Tweet When the 2013 Boston Marathon Bombing occurred, the City of Boston was prepared with a social media plan in place to respond to citizens concerns, and disproving false leads. To provide and example, About 10 minutes after the detonations, a BPD commander on the scene called for the use of social media to communicate to the public the steps the police were taking: I need somebody to get on social media and let people know what were doing here (Davis, Alves, & Sklansky, 2014, p. 3). prsa.org Twin Design/Shutterstock
11. 11. The Realities of Change The introduction of new information coupled with a compelling format for this information is what ultimately will determine whether employees within the network will negotiate this new knowledge and reframe their collective understanding to replace or add on this new insight (Silvers, 2012, p. 39).
12. 12. The use of Gamification to train employees Gamification elements may include achievements, badges, levels, rewards, points, and leaderboards (Daul, 2014, p. 1). Gamification, as defined by ASTD/i4cp, is the integration of game characteristics and mechanisms into a real-world training program or task to promote change in behavior.
13. 13. The Growth of Social Media and Mobile Technology in Law Enforcement Smartphones Twitter Facebook Photos courtesy of: Digital Trends Metro Google Image Search
14. 14. What Would You Do ? Remaking the Image of the Organization You are a Public Information Officer (PIO) for a sensitive government facility that holds classified government files and other material that one needs a secret clearance for. There is a breach by an intruder that gets past federal officers, and gets far into the facility. This individual is armed with 2 guns, a knife and is also quite big and muscular. He is chased, and does some damage to the facility, federal officers eventually take him down. Because this incident does not look good to the agency, it makes the news, get printed in the paper, and now there is a Congressional Hearing within the Oversight Committee. Now you as the PIO have the difficult task in restoring the agencys image and make the federal officers you work with sound and look professional as possible. How would you restore the image of the agency, and make the federal officers you work with look and sound professional as possible, without making this sound like the officers were not doing their jobs? Also, what social media tools would you use to get you message out to the public about this incident? Courtesy: TDN.com
15. 15. Case Study Nashua, New Hampshire Last November the emergency management team in Nashua, N.H., participated in a cross- border disaster preparedness exercise with Canadian agencies to evaluate how digital volunteers and social media can be incorporated in the official emergency response to address alerts, warnings and notifications as well as mutual aid (Raths, 2015). A short time later, over Thanksgiving weekend, a powerful noreaster hit New Hampshire, causing multiple accidents and power outages. We ended up using skills learned during the exercise right away, said Justin Kates, Nashuas director of emergency management. Through social media posts, our digital volunteers were tracking roads that were closed and compiling that info onto GIS maps to help first responders direct resources, clear trees from roads and restore power (Raths, 2015). - Kevin Breaux, assistant deputy director for preparedness, response and interoperability in the Louisiana Governors Office of Homeland Security and Emergency Preparedness Flicker/Glass House Full article: http://www.emergencymgmt.com/disaster/Social- Media-The-Next-Level.html
16. 16. References Accenture. (2013). Ready, set, go: Creating an engaging social media presence is about more than tools. pp. 1-8. Received: 24 January. 2015. Bell, B. (2015 April 23). Are emergency managers making the most of mobile? (Industry perspective). GovTech. Received: 15 July. 2015. Daul, S. (2014 July). Game design for learning. TD at Work. pp. 1-20. Received: 2 February. 2015. Davis, E.F. III; Alves, A.A.; & Sklansky, D.A. (2014 March). Social media and police leadership: Lessons from boston. New Perspectives in Policing Bulletin. Received: 12 July. 2015. Deliotte. (2011). Social media programs for federal agencies reaping the rewards while mitigating the risks. pp. 1-8. Received: 18 July. 2015. Driscoll, M & van Barneveld, A. (2015 January). Applying learning theory to mobile learning. TD at Work. pp. 1-20. Received: 16 July. 2015. GovLoop. (2013). The govloop guide: Crafting a comprehensive digital government strategy. pp. 1-20. Received: 31 August. 2014. Hartley, D. (2013 April). What is social learning anyway? Chief Learning Officer. pp. 18-21. Received: 16 August. 2014. Mergel, I. (2012). A managers guide to designing a social media strategy. IBM Center for the Business of Government. pp. 1-18. Received: 18 July. 2015. Raths, D. (2015 July 23). Social media: The next level. Emergency Management. Received: 24 July. 2015. Silvers, A. (2012). The blueprint for social learning. Training and Development. pp. 34-39. Received: 16 August. 2014. U.S. Department of Justice. (2010). Key strategies to enhance communication. Major Cites Chiefs Association. pp. 1-52. Received: 7 July. 2015.
17. 17. A Final Note - The Power of Communication Chris Hsiung, Mountain View PD
18. 18. Thank You!!! Thank you for taking the time to take a look at my PowerPoint. I hope you enjoyed it. Please take some time, and provide me with some feedback for my class summary on any one of the websites listed. https://www.facebook.com/ULEOA https://twitter.com/uleoa https://www.linkedin.com/pub/uleoa-foundation/b8/719/4bb