Mini Holland in Waltham Forest

Paul GassonWaltham Forest Cycling Campaignwww.wfcycling.org.uk

Overview

•Mini Holland principles & programme•What does it look like?•Council engagement & local campaigns•Challenges•Transferrable learnings

Principles

•Safe for those who want to cycle•Better walking environment•Public realm improvements•Removal of rat running from residential areas•Main roads - protected cycle facilities for 8 - 80

Bid summary - Programme

•Villagisation - filtered permeability & traffic calming•Cycle Super Highway•Secondary Town Centres•Complementary Measures

Where?

What does it look like?

Villagisation

What does it look like?

VillagisationVillagisation

What does it look like?

VillagisationVillagisation

What does it look like?

Villagisation

What does it look like?

VillagisationVillagisation

What does it look like?

Villagisation

What does it look like?

Secondary Town CentresSecondary Town Centres

What does it look like?

Secondary Town CentresSecondary Town Centres

What does it look like?

Secondary Town CentresComplementary measures

What does it look like?

Secondary Town CentresComplementary measures

What does it look like?

Secondary Town CentresComplementary measures

Public engagement: council• stakeholders meetings• perception surveys -

commonplace• community workshops• consultation drop ins• consultations -

commonplace & paper• on street kiosk•microsite•monthly e-news• fortnightly WF

newspaper

Public engagement: council

Campaigning: WFCC

• Strategic• programme & priorities• processes• design guide & standards

• Technical support• infrastructure team• early scheme development• consultation response• scheme design detail• snagging list

•Website• Mini Holland FAQ & Evidence• Key issues & successes

• Event support

Campaigning: We Support MH

•Supporting village campaigns•Communicating key public issues to council•Commonplace feedback•Strategy meetings•Attending workshops & drop ins•Photos

Campaigning: We Support MH

•On street conversations•Fliers, posters•Social media•Website, facebook, twitter•positive messages, facts•MH schedule• countering myths•promoting engagement exercises & consultations

Key challenges

• Programme • Scale & speed -> top down

• Village pilot – conservative• Car centric culture - target for

outsiders• Bike lash -> WFCC low profile• Local business – multiple

threats• Cultural factors – public &

political• Social media myths &

misinformation• Council engagement for first 9

months

Learnings & transferability•Promote compelling vision• inclusive, vibrant, multi sensory• evidence based•public health solutions helps sell to fence sitters eg obesity in young, pollution

•Smart language - Seattle •people who cycle•modal filters (aka road closures)

Learnings & transferability• Design interventions to maximise

support• Irrelevant to most if focus on cycling• appeal to all active travel modes• budget for public realm enhancements

•High quality pilots • that other residents/businesses will lust after• before and after monitoring, photos/video

• Cultivate local supporters• Families, young people, carfree, school run

• Data is valuable• Monitoring - motor traffic in residential

areas• ONC, Census, Health Needs Assessment• Surveys

Learnings & transferability

Social media strengths•Facebook• explaining• countering untruths• positive stories

•Twitter• great for broadcasting good

news• rubbish for discussion

•Websites• fundamentals & details

Learnings & transferabilityCouncil ethos• Political and officer commitment

to excellence, leadership• buy in/recruit to resolve skills gap• watertight processes• agile approach• learn from successes elsewhere

• Genuine partnership with key stakeholders in community & user groups • open to feedback• engage at feasibility, consultation,

detailed design

Learnings & transferability

Engagement• Consultations - choice of area is

key• Residents may want their own street

filtered, but not one 3 blocks away• Wider can ensure more balanced views

• Community events • expert facilitation• Anti hijacking – sideline • Campaigners can support officers • Explaining to public• Listening to concerns, seeking common

ground

• Visual media• photos – kids, elderly, families• visualisations• infographics • maps

PorosityBefore

Porous: 2 or more gateways= 12%Semi porous: 1 gateway = 48%Impermeable: 0 gateways = 33%Other 7%Most of central and southern borough impermeable

PorosityAfterPorous: 2 or more gateways= 74%Semi porous: 1 gateway = 18%Impermeable: 0 gateways = 1%Other 7%Almost entire borough rideable

Learnings & transferabilityCampaigners •multi modal & diverse• relationship with council• recognise positive intention• constructive criticism• acknowledge successes• step into the officer’s shoes

• build capacity to reduce workload, risk of burnout• fun socials•Encourage supportive comms to councillors

Orford Road official opening ... Not our best day!