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#Think in alternatives
#Think in alternatives
#Lean Canvas
Cost Structure
Customer Acquisition costsDistribution costsHostingPeople, etc.
Revenue Streams
Revenue ModelLife Time ValueRevenueGross Margin
Problem
Top 3 problems
Existing Solutions
Solution
Top 3 features
Key MetricsKey activities you measure
Unique Value PropositionSingle, clear, compelling message that states why you are different and worth paying attention
High-level concept:
Unfair AdvantageCan’t be easily copied or bought
ChannelsPath to customers
Customer SegmentsTarget customers
Early Adopters
PRODUCT MARKET
#Lean Canvas
Cost Structure
Customer Acquisition costsDistribution costsHostingPeople, etc.
Revenue Streams
Revenue ModelLife Time ValueRevenueGross Margin
Problem
Top 3 problems
Existing Solutions
Solution
Top 3 features
Key MetricsKey activities you measure
Unique Value PropositionSingle, clear, compelling message that states why you are different and worth paying attention
High-level concept:
Unfair AdvantageCan’t be easily copied or bought
ChannelsPath to customers
Customer SegmentsTarget customers
Early Adopters
PRODUCT MARKET
1
2
3
4
People who suffer from sleep deprivation
Size Currency Access Love Evidence
#find people to talk to
#Profile
#Screening
#FOCUS Your Customer Segment
Teacher
German Math Music
Hauptschule GymnasiumRealschule
Lower Saxony …..Bavaria
1-4th Grade 5-10th Grade 11-13th Grade
#Good or bad
