We Are LFPR

ESTABLISHING YOUR BRAND’S GLOBAL AUTHORITY

WE ARE LFPR

Every brand has a story to tell.

The challenge is getting people to hear it, believe in it, and tell all their friends (and maybe even a few strangers).

LFPR knows the most effective way to make that happen is by connecting your narrative with the lives of real people—whether it’s

through traditional print, television, radio, social, or digital media.

We believe in the power of storytelling.

HAS THE WORLD HEARD YOUR STORY YET?

We get your company, executives, and products seen and reviewed by influencers in popular media to build your brand narrative and

establish a solid presence in the industry.

It’s like getting the people with the

most powerful voices to share your story with the world.

Sage North America needed a way to reinforce their unique connection with small and mid-sized businesses. A key challenge centered on creating opportunities for Sage executives to be featured in national business publications, where they could speak about the issues facing businesses every day. LFPR was tasked with positioning Sage and its executives as experts in this space, where they could harness their expertise to act as advocates of small and medium sized business owners.

The Challenge

The Goals

1) Gain a larger foothold for Sage with national business press online, in print, on radio and on broadcast.

2) Establish key executives as experts to speak on the challenges faced by small and medium sized businesses.

3) Position Sage as the strongest supporter of small and medium sized businesses.

Sage North America Thought Leadership

Our Strategy Our ResultsLFPR established relationships with key members of the business media by providing them with timely and relevant content in their required formats. We worked to develop a voice for Sage executives based upon social media engagement and contributed article placement, which further helped LFPR to secure continuous opportunities with media across various platforms.

LFPR also conducted surveys based on issues relevant to business owners, creating stats and content that allowed business media to present Sage thought leadership as a primary source of information, news, and advice for small and mid-sized businesses.

435Article placements

26x ROI

1,936,893,613Total in circulation

Jared LayPort, Senior AnalystForemost global media analysis firm CARMAInternational, Inc.

CARMA observed a dynamic thought leadership program (by LFPR) of depth and breadth that was

among the best we have encountered.”“

A Sample of Global Exposure for Sage North America

“4 Ways Adopting Apple Pay Can Benefit Small Business” “10 New Year’s Resolutions For Small Businesses”

“6 Viral Lessons Learned From the Ice Bucket Challenge”

“Seven Business Lessons I learned from my Mother”

“Before You Launch Your Crowdfunding Campaign Read This”

“How to bring the Olympian Mindset Into the Office”

Innovative medical software provider ChartWise looked to establish their company and product as a leader in the clinical documentation improvement (CDI) software space, currently dominated by much larger organizations (with bundled offerings and more recognizable brand names to make them seem like easier options.)

The GoalEstablish ChartWise as an authority in the CDI space and increase awareness of their software solution among key decision makers at hospitals and medical centers.

The Challenge

ChartWise Medical Systems

295Unique media hits

175%Increase in ad value

1.5Million total ad value

LFPR immediately launched a thought leadership campaign, making ChartWise a resource for features in respected vertical publications like InformationWeek Healthcare, For the Record, and Becker’s Hospital Review.

LFPR also leveraged the quality of the product to connect with actual users, developing multiple case studies with powerful metrics and user quotes, along with detailed analysis of the ChartWise software’s ability to solve issues and provide ROI. These case studies have been placed in, and covered by, more than a dozen media outlets.

Our Strategy Our Results

Swiftpage decided to narrow their company focus and concentrate solely on their small business contact management solution, ACT!. To help reposition their brand as “the #1 small business solution,” Swiftpage asked LFPR to design media outreach to increase exposure, promote their vision, and create meaningful connections with business owners.

The GoalIncrease brand awareness by focusing on Swiftpage’s contact management solution (ACT!) and their commitment to US small business support and growth.

The Challenge

Swiftpage


128kTotal ad value

LFPR identified National Customer Service Week as an opportunity for the CEO of Swiftpage to speak to topics businesses care about. Because ACT! is a contact management solution that provides reminders for birthdays and other events, as well as reminder to call and connect, the article contained tips on the importance of remembering personal customer information—the kind that helps make customer service exceptional.

Within thirty days LFPR landed placement for the article in American City Business Journals, which is distributed in 44 cities across the country. In less time than it takes for most agencies to learn about their clients, LFPR was able to secure media coverage targeting Swiftpage’s exact audience.

Avenza Systems

Although a leader in the mapping industry, Avenza was virtually unknown to consumer media and needed to create a presence with its first consumer-focused product, PDF Maps. Avenza also needed to reach a new digital customer base that was already immersed in Google and Mapquest-type apps, more focused on serving urban environments with well-connected internet service.

The Challenge

The Goals

1) Increase exposure for PDF Maps by targeting the right media (travel; tech; recreational groups) to reach key demographics

2) Provide media the opportunity to test regional recreational maps at no cost to demonstrate its key differentiators

3) Develop Avenza executives as thought leaders in the rapidly changing landscape of digital maps

Our Strategy

Featured in:

Our Results

213,212.48Total ad placement value

LFPR immediately developed relationships with travel industry media at publications like American Way and Conde Nast Traveler, as well as Outdoor and Travel editors at key consumer and business publications like The Wall Street Journal and USA Today.

To maintain brand awareness after the initial launch, LFPR reached out to PDF Map app consumers and recreational groups who used the app in interesting ways.

LFPR also developed a thought leadership voice for the president of Avenza by creating and placing bylines on topics such as making paper map publishers self-sufficient in a digital space, and digital mapping for mobile users.

"iPad App Helps Forest Service Distribute Maps for Firefighters"

"The Best Travel Apps You can Use Online"

"NY State Parks Office Leverages Mobile Trail Maps to Engage Visitors"

166Article placements

28,529,410Total circulation

We know how to engage bloggers and influencers to secure the kind of coverage that puts your brand at the forefront of the

minds of consumers across the globe.

It’s about creating a story worth sharing… …and retweeting, reposting, regramming, favoriting, and following.

The majority of fans and followers for Sage ERP X3 are European-based. In order to increase the rate of engagement where Sage ERP X3 was less well-known , the brand tapped LFPR to attend Sage Summit 2014 in Las Vegas—the largest technology and innovation-focused event hosted by Sage North America—on their behalf and tweet/post live for the account.

The Goal

The Challenge

Sage Summit 2014

1) Craft interesting and intriguing tweets before Sage Summit to draw interest to join the Sage ERP X3 sessions.

2) Engage with partners, press and various attendees at Sage Summit to increase engagement and show increased activity.

3) Grow each respective social media profile (Facebook and Twitter) as a result of live engagement.

LFPR developed a specific on-site strategy whereby the Social Media Manager from LFPR would attend each Sage ERP X3 session as well as other relevant sessions and tweet live, pertinent, interesting information so those abroad or unable to attend would be able to participate.


24Tweets

141Total engagements

588%Engagement rate

105New Twitter followers

In just 3 days...

Avenza Systems

Avenza Systems needed to develop a sustainable and engaging consumer presence on Facebook and Twitter for their consumer product PDF Maps.

The Challenge

The Goals

1) Develop a robust social media strategy that would position PDF Maps as a consumer brand with an interesting product readily available for download.

2) Engage with outdoors-y people in an effort to communicate the value of an offline—but still interactive—map would lend them in times of no cell service.

3) Build a social presence whereby communicating with editors and press would be taken seriously and secure coverage.

Our Strategy Our ResultsLFPR developed a social media strategy that focused on establishing the Facebook and Twitter presences of PDF Maps by engaging directly with the consumers who would find the product useful. The strategy included positioning maps available in the Avenza Map Store on social media in an interesting way. The strategy also included an ongoing participation in weekly Tweet Chats centered around Travel and Outdoors.

Participation in these chats led to a significant increase in followers, regular social media engagement, and the ultimate goal: app downloads.

711Twitter engagements

504New Twitter followers

1802New Facebook fans

127Facebook engagements

In just 11 months...

REASONS TO LOVE SMALL BUSINESSES

-5,000,000

-4,000,000

-3,000,000

-2,000,000

-1,000,000

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

1977

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

2005

STARTUPS

EXISTING FIRMS

27.9 MILLION

SMALL BUSINESSES 18,500 FIRMS

In 2013, the smallest of the small businesses, those with 1-19 employees, have consistently contributed to

higher job creation.

AMERICANS THRIVE IN SMALL BUSINESSES

APRMARFEBJAN

58K 57K47K

29K

44K

30K34K

17K

= SMALL BUSINESSES with 20-49 EMPLOYEES


Small businesses have been helping the U.S. economy grow for decades, and even the smallest of businesses shows a big impact. It’s what makes America the land of opportunity!

OWNING A BUSINESS IS PART OF THE “AMERICAN DREAM”

MEET THE AMERICAN SMALL BUSINESS

AMERICA RUNS ON SMALL BUSINESSES

Think small businesses don’t have a big impact? The top ten economic benefits of small business show

why they’re "the heart of the American economy.”

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678910

Small businesses createOF THE NET NEW JOBSIN OUR ECONOMY.64%

with employees remain open.

Five years after start-up,OF ALL SMALLBUSINESSESHALF

98% of EXPORTERS &33% of ALL EXPORT VALUE.

Small businesses make up

OF ALL SMALL BUSINESSES.52%HOME-BASED

BUSINESSES a c c o u n t f o r

Small businesses employ

ABOUT 50% OF ALL PRIVATE SECTOR WORKERS.

The U.S. has 27.9 MILLION S M A L L B U S I N E SS E S , W H I C H A R E L O C AT E D I N V I R T U A L LY EVERY NEIGHBORHOOD .

Small patenting firms produce

16.5 TIMES MORE PATENTS PER EMPLOYEE than large patenting f irms.

MORE THAN 50%Small businesses create

of the nonfarm private gross domestic product (GDP).


MORE THAN 99.7% of all business employers.

TOP10

SMALL BUSINESSES ?WHAT IFSMALL BUSINESSES DISAPPEARED?

Smal l bus inesses with

EMPLOYEES START-UP AT A RATE OF OVER 600,000/YR.

Without new businesses, there would have been no net job growth in the United States over the past three

decades—both on average and in nearly any given year.

SMALL BUSINESS NET JOB GROWTH OVER 30 YEARS

In 2010, businesses with fewer than 500 employees outnumbered firms with over 500 by 1,500 times!

SMALL—BUT MIGHTY

30%are woman-owned

13%are minority-owned

AMERICANSMALL BUSINESS

31% have just

one employee

(the owner)

is the median

number of

employees3

have just a

single location86%

MEDIAN ANNUAL REVENUE

$182,700

Sources:http://www.networksolutions.com/smallbusiness/sbsi-wave-iii/the-small-business-owners-and-their-businesses/

http://www.kauffman.org/uploadedFiles/firm_formation_importance_of_startups.pdf

http://www.sba.gov/sites/default/files/FAQ_Sept_2012.pdf

http://www.adpemploymentreport.com/

http://www.sba.gov/sites/default/files/Startup Rates.pdf

http://www.trade.gov/mas/ian/smeoutlook/index.asp

http://www.census.gov/newsroom/releases/archives/business_ownership/cb11-110.html

http://www.census.gov/econ/smallbus.html

http://www.sba.gov/sites/default/files/sbfaq.pdf

http://www.census.gov/econ/susb/

We conduct the studies, analyze the data, and create relevant, visually-engaging infographics that find immediate placement

in publications all over the world. (We do that part, too!)

Seeing is believing. That’s why clever and coherent infographics

are our specialty.


-5,000,000

-4,000,000

-3,000,000

-2,000,000

-1,000,000

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

1977

1979

1981

1983

1985

1987

1989 1991

1993

1995

1997

1999

2001

2003

2005

STARTUPS

EXISTING FIRMS

27.9 MILLION





APRMARFEBJAN

58K 57K47K

29K

44K

30K34K

17K









12345

678910










The U.S. has 27.9 MILLION S M A L L B U S I N E S S E S , W H I C H A R E L O C AT E D I N V I R T U A L LY EVERY NEIGHBORHOOD .







TOP10








SMALL—BUT MIGHTY

30%are woman-owned



31% have just

one employee

(the owner)

is the median

number of

employees3

have just a

single location86%


$182,700












-5,000,000

-4,000,000

-3,000,000

-2,000,000

-1,000,000

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

1977

1979

1981

1983

1985

1987

1989 1991

1993

1995

1997

1999

2001

2003

2005

STARTUPS

EXISTING FIRMS

27.9 MILLION





APRMARFEBJAN

58K 57K47K

29K

44K

30K34K

17K









12345

678910










The U.S. has 27.9 MILLION S M A L L B U S I N E SS E S , W H I C H A R E L O C AT E D I N V I R T U A L LY EVERY NEIGHBORHOOD .







TOP10








SMALL—BUT MIGHTY

30%are woman-owned



31% have just

one employee

(the owner)

is the median

number of

employees3

have just a

single location86%


$182,700











"America Runs on Small Businesses"

43,484,807Total Circulation


Featured in:

"Reinvention of the Small Business"


What drives American small business ownersIntegrity, commitment, and a passion to succeed. They are hard working, adaptable, and willing to make sacrifices—doing what it takes to keep their small businesses thriving.

49% increased technology investment

48% better management of cash flow

44% more use of mobile devices

32% better management of inventory

30% better employee productivity

18% better employee retention

Flexibility for the FutureTo survive and thrive in a changing economic climate, the most common methods employed by these small businesses are:

Adapt and Thrive Small Businesses Adjust to the Times

More Time on, Less Time o

Does owning your own business still translate into “Living the American Dream”?

43% of business ownerssay they are taking significantly or somewhat

less vacation compared to five years ago.

56% of business ownersbelieve they are living the American dream

by having their own business.

Featured in:

Smart, Strong, and SuccessfulCelebrate Women’s Achievementsin recognition of Women’s History Month

In the classroom, workplace and tech lab, women have come an astoundingly long way over the past several

decades. They’re running Fortune 500 companies and their own businesses, supporting their families and

earning more than half of the nation’s educational degrees—and they don’t show any signs of slowing down.

We celebrate these pioneers who helped to forge a path for women from education to business to technology.

1972—First woman CEO of a

Fortune 500 company

Katharine Graham1804—First woman

to receive a bachelor’s degree

Catherine Brewer

In 2012, 41% of women were the primary breadwinners

in their families.5

1842—First computer programmer

in history

Ada Lovelace1903 and 1911—

First person in history to win two Nobel Prizes

Marie Curie1930—Inventor of the chocolate chip

cookie1

Ruth Wakefield

C . E . O .

Today, one in three businesses in the U.S. is owned by a woman.7

In 2012, women represented

51% of the nation’s PhDs.8

In 2012, women represented

67% of college graduates.8

In 2012, more than

70% of valedictorians in the U.S. were women.8

In 2013, there were 23 women CEOs in the Fortune 500.6

Women are leading the class in education.

Blazing the trail for women

Sweet idea!

C . E . O .

In 1950, one in three women participated in the workforce.2

In 1972, men owned 96%of the businesses in the U.S.3

In 1900, only 23 PhDs were awarded to women.4

96%

4%

51%

67%

70%

THEN NOW

As we celebrate the achievements of women during Women’s History Month, we look forward to the next generation of women and how they will a�ect the

world and continue to empower women for many more decades to come.

1. Famous Women Inventors: http://www.women-inventors.com/Ruth-Wakefield.asp2. About.com Human Resources: http://humanresources.about.com/od/worklifebalance/a/business_women.htm3. Networking wa: https://www.networkingwa.com.au/2012/03/connecting-girls-and-inspiring-futures-on-iwd-8th-march/4. Women on the Social Science Faculties Since 1892: http://www.jofreeman.com/academicwomen/uc1892.htm5. Center for American Progress: http://www.americanprogress.org/issues/labor/report/2012/04/16/11377/the-new-breadwinners-2010-update/6. CNN Money: http://management.fortune.cnn.com/2013/05/09/women-ceos-fortune-500/7. The 2013 Stat of Women-Owned Business Report: https://c401345.ssl.cf1.rackcdn.com/wp-content/up-

loads/2013/03/13ADV-WBI-E-StateOfWomenReport_FINAL.pdf8. Women Moving Millions: http://www.womenmovingmillions.org/how-we-do-it/facts/

Women are working their way to the top.

"International Women's Day"


Featured in:

"Start up Survey"


Featured in:

Brandon ButtreyBusiness Development

Lucid Fusion | LFPR

p: 949.502.7750 ext 206e: [email protected]

Irvine | New York | London

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