Laura Hasting Matthew Pateman Manfredi Sassolli

T HE IDE A

SI T UAT ION

There must be aservice that solves this!

It ’s my birthday soon. I hope I get that particular book. I have no idea what to

get John for his birthday. I will buy something nice when I have more time.

LIFE’S A PI T CH

EVERYTHING

EVERYWHERE

LIFE’S A PI T CHOnline wishlist which isn’t limited to one merchant and allows the users friends to purchase items from Personal wish list that can be shared with friends enabling them to buy wishes as gifts anonymously.

Provides the users friends and also merchants with indications of desire versus a passing fancy or interest.

USER INSIGH T S

“Would expect to recievee most presents from parents as guys don’t buy for each other at this age”

“It ’s rare I go out with an item of clothing I don’t like”

“Would be a little worried about coming across as materialistic”

“My friends and I buy for each other in groups so it would be great if we could buy together”

“I collect limited run design magazines so this would be great for documenting them and friends round the world could source them”

“I can never second guess what my girlfriend wants so this would be great for me buying for her”

“I spend alot of my time online chatting with friends and we talk alot about fashion and music”

“My parents buy my most valuable gifts, my friends

buy my presents for about £5”

“My tastes still change quite regularly so if I could edit what I add to the list that would be good”

“This would save me alot of hassle if all my familly were on it, as you can’t get out of buying them gifts at one point or other during the year”

W H AT T HE Y SAIDNumber of gifts

Many Friends MandyA) 50 B) £8 Brand Snob Rob

A) 41B) £15 Aspiring Alice

A) 37B) £18

Living for Less LouisaA) 27B) £24

Functional FrankA) 20B) £28

Value of Gifts

a) Average number of gifts they recieve a yearb) Average value per gift

BR A ND SNOB ROBIn Focus 18 years old with big circle of friends

Uses a smart phone and lives on the web

Socialising very important to him (going out Fridays and Saturdays every weekend)

+LJK�GLVSRVDEOH�LQFRPH��SDUWO\�ȴQDQFHG�E\�KLV�SDUHQWV

Working 2 part time jobs

High trend turn-around, always in search for the next big (mainstream) thing

Metro-sexual - appearance is very important

Quick to jump on the bandwagon

$�SDUW�RI�WKDW�VKHHS�PHQWDOLW\��ZDQWV�WR�ȴW�LQ�E\�ZHDULQJ�the right styles but also stand out by making the right choice of brands)

MaterialisticWilling to shareShops onlineDisposable Income

FORGE T T HOUGH T FUL*LIW�JLYHUV�DUH�EHWWHU�R�FKRRVLQJ�JLIWV�WKDW�UHFHLYHUV�actually desire rather than spending a lot of time and energy shopping for what they perceive to be a thoughtful gift.

Thoughtfulness doesn't increase a recipient's appreciation if the gift is a desirable one. In fact, thoughtfulness only seemed to count when a friend gives a gift that is disliked.

The Science Behind GiftingSumathi Reddy The Wall Street Journal

USER JOURNE YAdding a product to list

Discovery through social media

Purchasing the product on web

T HE S T OR Y BOA RDS

This is one of the many storyboards we tested with a wide group of users.

Adding a product via the App

T HE S T OR Y BOA RDS

T ES T ING 1, 2, 3

The findings generated great insights so we iterated!

A DD T O LIS T - S T OR Y BOARD

Molton Brown

£16

travel-reviving cempaka

Molton Brown

£16

travel-reviving cempaka

Uniqlo

£9.99

Knitted tie - navy

Details

Location John Lewis

Share on Facebook

Share on Google+

Private List

Share on Twitter

Cancel

Add manually Add to List

Moleskine

£5.99

Set of 3 Squared Cahier Journals - Pebble Grey

Nike Fuelband

£129

Black Ice - Size M/L

Moleskine

£5.99

Set of 3 Squared Cahier Journals - Pebble Grey

Nike Fuelband

£129

Black Ice - Size M/L

Uniqlo

£9.90

Knitted tie - navy

Off

On

On

On

A DD T O LIS T & PRODUC T DISCO V ER Y

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John Appleseed added 1 item to What To Get Me

Molton BrownTravel-Reviving Cempaka£16

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Fred Smithlistened to Cool Down on Spotify

Fred Smith listened to Gold Dust on Spotify

Laura Hastinglistened to Reckoning Song on Spotify

Laura Hasting liked Nike Running UK

Fred Smith listened to Different Pulses on Spotify

John Appleseed added 1 item toWhat To Get Me.

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Timeline About

John Appleseed

Friends 200 Photos 453

Molton Brown Travel-R... £16

Like Comment 2

What To Get MeRecently Added 4

Moleskine Set of Three...£5.99

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Nike FuelBank Black Ice£129

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Uniqlo - Knitted Tie - Navy£9.90

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Fitness

Instagram

Foursquare

What To Get Me

Music

Films

TV programmes

Search for people, places and things

More

Receive only gifts you really like

One Wishlist Share with friends The perfect gift

What To Get is your personal wishlist which helps your friends know what you like.

Get started

First Name

E-mail Address

Register

Log In

Last Name

Making gifting easier

Activity Friends My List Log Out

Gift this

Travel-Reviving Cempaka

Molton Brown

£16

Gift this

Set of 3 Squared Cahier Journals - Pebble Grey

Moleskine

£5.99

Gift this

Fuelband - Black Ice - Size M/L

Nike

£129

Gift this

Knitted Scarf - Navy

Uniqlo

£9.90

John AppleseedUpcoming Event27th Birthday - 24 May 2013

Activity Friends My List Log Out

John Appleseed Add Message:Hey John! Happy Birthday!All the best, Nick.

Payment Details

Shipping

AmexX3001

Visa3512

Visa2339 OtherFuelband - Black Ice - Size M/L

Nike

£129

You are giving

following item

for his 27th birthday. To arrive in time the item can be sent using super saver delivery.

*VUÄYT

John Appleseed added 1 item toWhat To Get Me.

View

T HE M V P

Timeline About

John Appleseed

Friends 200 Photos 453

Molton Brown Travel-R... £16

Like Comment 2

What To Get MeRecently Added 4

Moleskine Set of Three...£5.99

Like Comment 5

Nike FuelBank Black Ice£129

Unlike Comment 2

Uniqlo - Knitted Tie - Navy£9.90

Like Comment

Fitness

Instagram

Foursquare

What To Get Me

Music

Films

TV programmes

Search for people, places and things

More

A browser plug in which saves the product to a Facebook App.

The App directs to the online retailer wher revenue is made YLD�DQ�DɝOLDWH�PRGHO�

Items are shared on the user’s activity feed.

Merchant$ɝOLDWHV

NE X T UP : IOS A PP

Molton Brown

£16

travel-reviving cempaka

Molton Brown

£16

travel-reviving cempaka

Uniqlo

£9.99

Knitted tie - navy

Details

Location John Lewis

Share on Facebook

Share on Google+

Private List

Share on Twitter

Cancel

Add manually Add to List

Moleskine

£5.99

Set of 3 Squared Cahier Journals - Pebble Grey

Nike Fuelband

£129

Black Ice - Size M/L

Moleskine

£5.99

Set of 3 Squared Cahier Journals - Pebble Grey

Nike Fuelband

£129

Black Ice - Size M/L

Uniqlo

£9.90

Knitted tie - navy

Off

On

On

OnJohn Appleseed added 1 item toWhat To Get Me.

View

Allowing users to add products discovered in the real world onto their list.

This too will share to the Facebook user’s activity stream.

The iOS App

Add Message:Hey John! Happy Birthday!All the best, Nick.

Payment Details

Shipping

AmexX3001

Visa3512

Visa2339 Other

To arrive in time the item can be sent using super saver delivery.

FU T URE DE V ELOPMEN T: PAY MEN T POR TA LBy keeping the payment processing within the app we can charge merchants rather WKDQ�XVLQJ�WKH�DɝOLDWH�PRGHO�

This will enhance the user experience of the site through 1-click purchasing.

ROA DM A PPlatform Development

Social Media Integration

Browser Plugin

E-Mail & Push 1RWLȴFDWLRQV

iOS App

Android App

Android / Glass App

Server capabilities

Payments

Q1 Q2 Q3 Q4

Sociablity

Purchasing intent

W ELCOME T O T HE PA R T Y

Traditional Gifting

Facebook Give Gift

CORE OB JEC T I V ESMarketing and advertising platform for retailers

Establish a reliant audience

Provide greater insight around consumer’s social sharing behaviour

Multi retailer wish list

Build a social-commerce platform that focusses on the users wants

Driving sales around life events

Turning ‘Wants/Likes’ into sales (prime revenue stream)

Establishing ‘showrooming’ as a viable income for merchants

Making gift shopping easier for the user and more valuable for merchants

Unique to WHT2GT.ME

Indication of desire vs sharing a passing fancy or interest

FIN A NCIA L FOREC AS T��GLHUHQW�VFHQDULRV�KDYH�EHHQ�HYDOXDWHG�EDVHG�RQ�GLHUHQW�OHYHOV�RI�&3$�DQG�/79

Adspend was considered the only variable cost and planned at £100,000 a year

&RVW�SHU�DFTXLVLWLRQ�ZDV�GHFUHDVHG�HDFK�\HDU�GXH�WR�WKH�YLUDOLW\�HHFW�DQG�RSWLPLVDWLRQ

Y1 cost are higher due to set up

2XW�RI�WKH���GLHUHQW�VFHQDULRV�H[DPLQHG��RQO\�WKH�worst possible one doesn’t deliver value in Y3

The business is extremely scalable

The required investment for year 1 is £250,000

100k

Q1 Q2 Q3 Q4

200k

300k

PRODUC T REC A P

Ζ�FDQ�EH�FRQȴGHQW�WKDW�LW�LV�VRPHWKLQJ�WKH\�ZLOO�OLNHI will save me time and money

The gift giver

Indicate to selected friends a desire for an item Keep track of what I want and like so I can remember it and get it easily when the time is right

The recipient

INI T IA L FEEDBACK

“We are always looking for new sources of TXDOLȴHG�OHDGV��D�ȊVRFLDO�OLNHȋ�DɝOLDWH�FRXOG�be part of the eBay partners’ group”

Klaus Brockholt: eBay Senior Account Director, Essence

“I like the concept and it could be an ideal acquisition generator for ASOS, especially if we could have access to the multi-channel data”

Dominic Rose, Head of Strategy, Asos

INDUS T R Y T RENDS

“If I were to guess, Social &RPPHUFH�ZLOO�EORZ�XS�next”

MARK ZUCKERBERG

“Social commerce will more than double over the next 5 years to hit £3.3bn in 2017”

BARCLAYS RESEARCH

T H A NK Y OU

Questions?