Social Marketing Makeover

ReMarTech Academy April 2010

Why Should I Bother?Social Media is a free way to connect to your ideal

client

Advertising does note resonate with today’s consumer

They want to meet you online- connect to what sets

you apart and your “voice”

The goal is to drive your ideal client to your website/

blog

Facebook, Twitter, Linked in etc..drive views to

website/ blog

Develop a Social Media daily plan that works for you

Our Victim- Gus Waite

VP, TREGNY

Rental professional

Filmmaker with Real

Estate video library and

Apartment building photo

database

Our mission: Optimize

online presence so ideal

clients will FIND HIM

The Social Media Funnel

PresenceContent

Engage

Ideal Client directed to my Site

Presence

Branding- How do I want to present myself to the

online world?

Gus is “the friend who happens to be a RE agent”

Consistent message

URL was available- www.yournyagent.com

High quality picture that captures your image

Bio- describe your strengths and mission of your

business

Content

The focus is to create content that gets posted

REGULARLY to your website

Collect/ Develop and Organize content (online libraries)

Youtube channel for video (Gus’ preferred medium)

Flickr for photos (develop sets by neighborhood, etc)

Evernote for text and everything else (web pages,

snapshots)

Content (continued)

www.yournyagent.com will be a site where:

Gus posts daily video blog with editorial captions/

Shares thoughts through written posts/ Showcases

his New York images

Visitor will be compelled to:

Subscribe to feed (receive updates of new posts)

Share with their communities (Facebook/ Twitter/

LinkedIn)

Contact Gus with Real Estate needs

www.yournyagent.com

Home- Posts

Gus’ Buildings

About Gus

Contact Me

Newsletter opt in/ Subscribe

Communities Drive Views

www.facebook.com/yournyagent

www.twitter.com/yournyagent

Engage- Facebook Fan PagePost daily- be consistent with what your audience can

expect to receive from you (NY offerings,

neighborhood tips)

Compelling pitch “Why should I become a fan”

Link to blog posts

Start getting Fans after posting 10 times

“Share” with personal FB friends

Email to Outlook/ contacts introducing Fan Page

and why they should join

Engage- Twitter

Post several times a day

Seek people to follow through real estate keywords

on www.search.twitter.com

“New York Real Estate”, “Relocation”, “Columbia”

Follow NY real estate @streeteasy, @citydawn,

@jonathanmiller and follow who they follow

Engage- answer and pose questions

Daily Plan- 30 MinutesSun- Blog Post Day

Mon- Twitter, Facebook and review

sites

Tues- Nice Forum Day

Wed- Customer Focus Day

Thurs- Reading Day

Fri- Business Specific Youtube

andFlickr Day

Sat- Take a well deserved day off

or trade with Sun

Here’s to your success!

• Dawn Doherty

• VP Strategic Development

• StreetEasy.com

• www.facebook.com/internetagen

t

• www.twitter.com/citydawn