Home Seller's Listing Presentation

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  • SCHMIDT FAMILY OF COMPANIES

    LISTING CONSULTATION

    Sy l v i a Dana Coldwell Banker AJS-Schmidt Grand Rapids, Michigan Each Office is Independently Owned and Operated.

  • MY EXPERTISE

  • EXPERTISE AND QUALIFICATIONS

    SPECIALTIES Residential Grand Rapids

    BACKGROUND I'm your hardworking, go-getter, extra-mile, friendly neighborhood real estate professional, serving the City of Grand Rapids and surrounding areas. I reside in Eastown. My goal is to assist you in the buying and selling process efficiently, effectively and on your terms. Check out my blog at homehappily.com

    Each office is independently owned and operated.

  • COLDWELL BANKER SCHMIDT FAMILY OF COMPANIES

    COMPANY STATISTICS Four generation real estate brokerage founded in 1927 65 Offices Company-wide

    (Michigan, Upper Peninsula, Northeast Ohio, & Southwest Florida)

    1,180+ Affiliated Sales Associates $2.3+ Billion in Sales Volume in 2015 Over 15,000 transactions #2 in Sales of 1,300 Coldwell Banker Affiliate Companies Worldwide Leader In Luxury Home Marketing $40 Billion

    Dollars In Sales. Over 21,000 $1,000,000+ Home Sales

    BUSINESS PHILOSOPHY Our company was founded on five key principles that guide behaviors and decisions. With growth comes change, but our foundation remains unchanged. At Coldwell Banker Schmidt we Value Teamwork, Seek Fairness, Build Relationships For Life, Strive For Leadership, and Stimulate Continuous Learning.

    RAPID RESPONSE When homebuyers inquire about your house, they want a rapid response

    Our lead management system notifies me immediately

  • GLOBAL PRESENCE: 47 COUNTRIES/3,000 OFFICES

    OVER 110 YEARS LEADING REAL ESTATE

    84,000 SALES PROFESSIONALS

    730,128 SUCCESSFUL U.S. TRANSACTION SIDES IN 2015

    COLDWELL BANKERREACH

  • REAL TRENDS TOP 500 REPORT

    Source: 2015 Real Trends Top 500 Report

  • MARKETING STRATEGYReaching the largest pool of most likely buyers

  • BUYER PROFILE

    Our proprietary CBx tool analyzes your market by zip code and neighborhood profile to give us a clearer picture on resident demographics so we can target buyers most likely to move here.

    Median age of residents: 40

    Average education: Bachelors Degree

    Homes with children: 28.21%

    Average family size: 3.1

    Median commute time: 20 minutes

    Average household income: $156,127

    Median mortgage debt: $293,617

    Increase in residents income: +9%

  • Source: The 2015 National Association of Realtors Profile of Home Buyers and Sellers.

    INFORMATION USED IN HOME SEARCH

    (% of Home Buyers)

  • COLDWELL BANKER ON THE WEB

  • ColdwellBanker.com attracts THE HIGHEST QUALITY LEADS AND CONVERTS THEM MORE EFFECTIVELY

    ColdwellBanker.com had OVER 600,000 LEADS IN 2015

    The Coldwell Banker brand has THE HIGHEST CONVERSION RATE IN THE INDUSTRY

    Mobile devices ACCOUNT FOR HALF OF OUR TRAFFIC

    COLDWELLBANKER.COM

  • Once a potential home buyer is on my Zap Platform, I can focus my efforts and resources on those who are poised to purchase.

    Automatically track and aggregate HOME BUYERS ONLINE BEHAVIOR

    Pinpoint buyers desired HOME STYLE, NEIGHBORHOOD, PRICE POINT AND LOCATION

    Buyer scoring will analyze activity and alert to MAKE DIRECT CONTACT WHEN THEY ARE READY TO TRANSACT

    THE POWER TO PREDICT THE BUYERS

    FUTURE

  • COLDWELL BANKER THOUGHT

    LEADERSHIP

    THE MOST INFLUENTIAL REAL ESTATE BRAND ON SOCIAL MEDIA. 2015 Coldwell Banker brand on Location YouTube Video Views: +101%

    2015 Coldwell Banker Blue Matter Blog visits: +18%

    2015 Coldwell Banker Online Engagements: 43 MILLION

    2015 KLOUT SCORES

  • WEB PARTNERSHIPS

    YOUR HOUSE WILL ALSO BE PROMOTED ON MULTIPLE PARTNER WEBSITES

    Previews properties listed at $500,000 OR HIGHER WILL ALSO BE FEATURED ON THESE LUXURY WEBSITES www.ColdwellBankerPreviews.com

  • MARKETING ACTIVITIES

    TO SHOWCASE YOUR PROPERTY I WILL: Provide high resolution, professional quality photography

    Promote it at a broker meeting

    Hold an Open House

    Create a professional listing flyer and buyers agent packet

    Targeted one-to-one social media advertising

    Seller stories to create rich and bold content

    CBGREATLAKES.COM MULTIPLE LISTING SERVICE (MLS) REALTOR.COM SHESELLSGR.COM

    9 out of 10 home buyers use the Internet to search for homes*

    *2015 National Association of Realtors Profile of Home Buyers and Sellers.

  • HOME ENHANCEMENT

    CUSTOM PLAN TO ENHANCE YOUR PROPERTYS APPEARANCE, INCLUDING: Identify problem areas Smaller rooms Room with unattractive view

    Share tactics to address Furniture placement Rug removal Paint colors Curb appeal

    Suggested home enhancement resources Handyman Paint contractor Cleaning service Yard service Pool cleaning and deck refresh Home staging designers Smart home upgrades

  • HONORING YOUR CHOICE BY DELIVERING AN EXCEPTIONAL EXPERIENCE

    Our core values make us a sellers brand.

  • PRICING STRATEGY

  • SETTING THE RIGHT PRICE

    PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO

  • COMPETITIVE PRICE LINES

  • COLDWELL BANKER SMART HOME

    33% of agents affiliated with the Coldwell Banker network surveyed by Coldwell Banker real estate found homes with smart home tech are selling faster than homes without the technology.*

    Almost half (45%) Americans say, on average, their smart home technology saves them over $1,100 per year.*

    Parents are nearly twice as likely to adopt smart home technology; and nearly 60% of them would be willing to pay more for a home with smart home tech installed.**

    *Based on answers given by 513 sales associates affiliated with the Coldwell Banker Network (3/11/15)

    **Based on Harris Poll of 4,043 adults (8/11/15)

  • Sylvia Dana Coldwell Banker AJS Schmidt

    (616) 570-8864 cell

    sylvia@shesllsgr.com

    shesellsgr.com

    THANK YOU FOR THE OPPORTUNITY

    mailto:sylvia@shesllsgr.comhttp://shesellsgr.com