SCHMIDT FAMILY OF COMPANIES

LISTING CONSULTATION

Sy l v i a Dana Coldwell Banker AJS-Schmidt Grand Rapids, Michigan Each Office is Independently Owned and Operated.

MY EXPERTISE

EXPERTISE AND QUALIFICATIONS

SPECIALTIES Residential Grand Rapids

BACKGROUND I'm your hardworking, go-getter, extra-mile, friendly neighborhood real estate professional, serving the City of Grand Rapids and surrounding areas. I reside in Eastown. My goal is to assist you in the buying and selling process efficiently, effectively and on your terms. Check out my blog at homehappily.com

Each office is independently owned and operated.

COLDWELL BANKER SCHMIDT FAMILY OF COMPANIES

COMPANY STATISTICS • Four generation real estate brokerage founded in 1927

• 65 Offices Company-wide (Michigan, Upper Peninsula, Northeast Ohio, & Southwest Florida)

• 1,180+ Affiliated Sales Associates

• $2.3+ Billion in Sales Volume in 2015

• Over 15,000 transactions

• #2 in Sales of 1,300 Coldwell Banker Affiliate Companies

• Worldwide Leader In Luxury Home Marketing $40 Billion Dollars In Sales. Over 21,000 $1,000,000+ Home Sales

BUSINESS PHILOSOPHY Our company was founded on five key principles that guide behaviors and decisions. With growth comes change, but our foundation remains unchanged. At Coldwell Banker Schmidt we Value Teamwork, Seek Fairness, Build Relationships For Life, Strive For Leadership, and Stimulate Continuous Learning.

RAPID RESPONSE • When homebuyers inquire about your house, they want a rapid response

• Our lead management system notifies me immediately

GLOBAL PRESENCE: 47 COUNTRIES/3,000 OFFICES

OVER 110 YEARS LEADING REAL ESTATE

84,000 SALES PROFESSIONALS

730,128 SUCCESSFUL U.S. TRANSACTION SIDES IN 2015

COLDWELL BANKERREACH

REAL TRENDS TOP 500 REPORT

Source: 2015 Real Trends Top 500 Report

MARKETING STRATEGYReaching the largest pool of most likely buyers

BUYER PROFILE

Our proprietary CBx tool analyzes your market by zip code and neighborhood profile to give us a clearer picture on resident demographics so we can target buyers most likely to move here.

Median age of residents: 40

Average education: Bachelors Degree

Homes with children: 28.21%

Average family size: 3.1

Median commute time: 20 minutes

Average household income: $156,127

Median mortgage debt: $293,617

Increase in residents income: +9%

Source: The 2015 National Association of Realtors® Profile of Home Buyers and Sellers.

INFORMATION USED IN HOME SEARCH

(% of Home Buyers)

COLDWELL BANKER ON THE WEB

ColdwellBanker.com attracts THE HIGHEST QUALITY LEADS AND CONVERTS THEM MORE EFFECTIVELY

ColdwellBanker.com had OVER 600,000 LEADS IN 2015

The Coldwell Banker® brand has THE HIGHEST CONVERSION RATE IN THE INDUSTRY

Mobile devices ACCOUNT FOR HALF OF OUR TRAFFIC

COLDWELLBANKER.COM

Once a potential home buyer is on my Zap® Platform, I can focus my efforts and resources on those who are poised to purchase.

Automatically track and aggregate HOME BUYER’S ONLINE BEHAVIOR

Pinpoint buyer’s desired HOME STYLE, NEIGHBORHOOD, PRICE POINT AND LOCATION

Buyer scoring will analyze activity and alert to MAKE DIRECT CONTACT WHEN THEY ARE READY TO TRANSACT

THE POWER TO PREDICT THE BUYER’S

FUTURE

COLDWELL BANKER THOUGHT

LEADERSHIP

THE MOST INFLUENTIAL REAL ESTATE BRAND ON SOCIAL MEDIA.

2015 Coldwell Banker® brand on Location YouTube Video Views: +101%

2015 Coldwell Banker Blue Matter Blog visits: +18%

2015 Coldwell Banker Online Engagements: 43 MILLION

2015 KLOUT SCORES

WEB PARTNERSHIPS

YOUR HOUSE WILL ALSO BE PROMOTED ON MULTIPLE PARTNER WEBSITES

Previews® properties listed at $500,000 OR HIGHER WILL ALSO BE FEATURED ON THESE LUXURY WEBSITES www.ColdwellBankerPreviews.com

MARKETING ACTIVITIES

TO SHOWCASE YOUR PROPERTY I WILL: Provide high resolution, professional quality photography

Promote it at a broker meeting

Hold an Open House

Create a professional listing flyer and buyer’s agent packet

Targeted one-to-one social media advertising

Seller stories to create rich and bold content

CBGREATLAKES.COM MULTIPLE LISTING SERVICE (MLS) REALTOR.COM SHESELLSGR.COM

9 out of 10 home buyers use the Internet to search for homes*

*2015 National Association of Realtors® Profile of Home Buyers and Sellers.

HOME ENHANCEMENT

CUSTOM PLAN TO ENHANCE YOUR PROPERTY’S APPEARANCE, INCLUDING: Identify problem areas • Smaller rooms • Room with unattractive view

Share tactics to address • Furniture placement • Rug removal • Paint colors • Curb appeal

Suggested home enhancement resources • Handyman • Paint contractor • Cleaning service • Yard service • Pool cleaning and deck refresh • Home staging designers • Smart home upgrades

HONORING YOUR CHOICE BY DELIVERING AN EXCEPTIONAL EXPERIENCE

Our core values make us a seller’s brand.

PRICING STRATEGY

SETTING THE RIGHT PRICE

PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO

COMPETITIVE PRICE LINES

COLDWELL BANKER SMART HOME

33% of agents affiliated with the Coldwell Banker® network surveyed by Coldwell Banker real estate found homes with smart home tech are selling faster than homes without the technology.*

Almost half (45%) Americans say, on average, their smart home technology saves them over $1,100 per year.*

Parents are nearly twice as likely to adopt smart home technology; and nearly 60% of them would be willing to pay more for a home with smart home tech installed.**

*Based on answers given by 513 sales associates affiliated with the Coldwell Banker Network (3/11/15)

**Based on Harris Poll of 4,043 adults (8/11/15)

Sylvia Dana Coldwell Banker AJS Schmidt

(616) 570-8864 cell

sylvia@shesllsgr.com

shesellsgr.com

THANK YOU FOR THE OPPORTUNITY