Less Blah Blah - More Ah Ha / Women's Council of RELATORS 1960 Chapter Luncheon / HAR / 2/15/12

1

Wednesday, February 15, 12

Ken Brand MA

This is a copy of the slide deck I'll be sharing in my 20 minutes with the Women's Council of Realtors - 1960 Chapter/Houston Association of Realtors luncheon February 16th, 2012.Of course it's missing the commentary, sound clips, animations and YouTube clips, but you get the idea. Cheers.PS. The book is available on Amazon athttp://www.LessBlahBlah.com

Ken Brand MA

Ken Brand MA

If I can be helpful - 832-797-1779

Ken Brand MA

Ken Brand MA

8What?&&We&aren’t&in&______&anymore?&&Duh!Wednesday, February 15, 12

8

A&Day&At&The&Beach

Paradise.&Peace.&Comfort.&


8

Recession

Danger.&Adventure.&Survival.&Wednesday, February 15, 12

5When&there’s&less&of&this.&.&.


6There’s&more&of&this.&.&.Wednesday, February 15, 12

7

I’M$AWESOME!&&Dig$ME!!!Personal&PromoBon&MarkeBng


8

Recession&+&ConsumerFTech&Revolution&&=

OMG&Tidal&Change&Waves&Wednesday, February 15, 12

9

We&Live&&&Work&in&a&Trust$Starved,&Don’t&Bore&Me,&Don’t&&BS&Me,&and&Definitely&Don’t&Sell&Me&Society!


10

Knowwhat&others&don’t.

Dowhat&others&won’t.


10

Who&Wants&It?

Business&Done&Daily


13

The&Three$Reasons&She&Doesn’t&Have&More&Business


14

Reason&1.

She’s&in&the&dark.&&


15

Reason&2.

She’s&a&Secret&Agent


Reason&3.

It&didn’t&go&as&planned&.&.&.16


26

How&Do&CiBzens&Choose?


24

4 out of 5 buyers and sellers only contact 1 or 2

agents.


24

2011&NaBonal&AssociaBon&of&REALTORS&F&Profile&of&Home&Buyers&and&Sellers

68%&+&16%&=&84%


24

7 in 10 choose an agent they

TRUST.


24


26

From&Lost&In&The&Crush!&


27

$Memorable$and$Chosen


04/01/1018

Top&Of&Mind&AwarenessFirst&mental&recall&in&a&parBcular&category.&&Our&category&is&Real&Estate&Agent&or&Broker.

Relevant&/&Remarkable&/&RepeBBous


32

Be&Relevant


How&Can&We&Discover&What’s&RELEVANT&

To&THEM?

33


Be&the&world’s&greatest&

listener.


The$Golden$Rule$1.0

04/01/1034Refer&to&Chapter&Seven&in&the&book&Less&Blah&Blah&More&Ah&Ha


04/01/1036


04/01/105637

The&Golden&Rule&2.0Do&unto&others&as&

THEY&would&have&done&unto&themselves.


30

OUT:&&Blah$Blah$Blah&

MONOLOGUE&BROADCASTWednesday, February 15, 12

8

OUT:&&It’s&not&about&what&I&can&do&for&you.&&It’s&ALL&about&how&amazing&I&am.


32

[email protected]

IN:&All&About&ThemIN:&&ConversaBon

IN:&&Sharing&+&Solving&+&ServingWednesday, February 15, 12


34

Not&Remarkable&Like&This��


04/01/1020

Not&Remarkable&Like&This.Wednesday, February 15, 12

42

To&Become&Remarkable&and&Remembered&Focus&On&The&Unmet&Needs&Of&Others

1.&A&Sense&Of&Significance2.&A&Sense&of&Certainty3.&An&Improved&State&of&Being


04/01/10

1.&&Show&up.&2.&&Listen.3.&&Deliver.4.&&Be&consistent.5.&&Keep&your&promises.6.&&Don’t&brag.7.&&Don’t&push.8.&&FollowFup.9.&&FollowFthrough.10.&&Pay&afenBon.11.&&Be&generous.12.&&Show&up&on&Bme.12.&&Have&a&sense&of&humor.13.&&Don’t&complain.14.&&Don’t&make&excuses.15.&&Accept&responsibility.16.&&Have&paBence.17.&&Be&passionate.18.&&Be&thoughhul.19.&&Don’t&blame.20.&&Don’t&shame.21.&&Be&posiBve.22.&&Be&empatheBc.23.&&Be&thankful. 43

You&Don’t&Have&To&Be&SuperFWoman.&&You&Only&Have&To&Give&A&Damn&Care&.&.&.


38

“I've&learned&that&people&will&forget&what&you&said,&and&people&will&forget&what&you&did,&but&

people$will$never$forget$how$y�u$made$them$feel.”

~&Maya&Angelou


04/01/1021

http://www.flickr.com/photos/yushimoto_02/4251723517/

Relevant RepetitionWednesday, February 15, 12

04/01/1020

OUTMe.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$


41

ConversaBonand

ConnecBon

Contact

&Trustand

Discovery

OnFPurpose&and&InFPerson&Contact&&&ConversaBon

Sharing,&Serving&&&Solving

Become&Preferred,&Referred&&&Rewarded


59

Opening&Our&Online&Eyes&and&ImaginaBons


43

The&Future&has&already&happened.&It’s&just&not&evenly&

distributed.F&Adrian&Slywotzky,&Mercer&Consultants


Become&Omnipresent&Findable&&+&Discoverable&+&Sharable


hfp://www.GapingVoid.com


http://www.GapingVoid.com


46


Become&Omnipresent&Findable&&+&Discoverable&+&Sharable

Social&Networks

ToolsMedia&Publishing

Wordpress&Blog


Because&Facebook&is&where&the&people&are&.&.&.$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$


49

Degrees&of&SeparaBon&In&real&Life&=&Six


50

Degrees&of&SeparaBon&on&Facebook&=&3.97.


51

Because&People&Trust,&Choose&and&Recommend&the&Familiar&.&.&.

&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&


61

“Every&morning&in&Africa,&a&Gazelle&wakes&up.&It&knows&it&must&run&faster&than&the&fastest&lion&

or&it&will&be&killed.&

Every&morning&a&Lion&wakes&up.&It&knows&it&must&outrun&the&slowest&Gazelle&

or&it&will&starve&to&death.&

It&doesn't&mafer&whether&you&are&a&Lion&or&a&Gazelle...&when&the&sun&comes&up,&

you'd&befer&be&running.&&


61


53

$

$Six$Facebook$Best$PracRces&1.&&Status&Update&=&Waving&Hello&

&2.&&Like&=&Smile&&&Head&Nod&

&3.&&Share&=&ContribuBon/Giving

&4.&&Lists&=&Listening&+&Insight&(relevant)

&5.&&Friending&=&Oxygen&=&Life&

&6.&&Comments&=&ConversaBon&&&ConnecBon


8

5&Steps&To&Begin&Your&Adventure&Quest


56Please read Chapter 10 in the book Less Blah Blah More Ah Ha

www.GapingVoid.com




56

Know&what&others&don’t?&


Don’t&Become&Comfortable?Wednesday, February 15, 12

LOVE&Change58


Stay&PosiBveWednesday, February 15, 12


8

Thank&You.&&&&&&&&&&&&&&&&&&&&Ken&BrandF&832F797F1779&&&&&&&&&&&&&&&&&&&&&&&LessBlahBlah.com

[email protected]


mailto:[email protected]

mailto:[email protected]

Real Estate

Less Blah Blah - More Ah Ha / Women's Council of RELATORS 1960 Chapter Luncheon / HAR / 2/15/12