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The Purpose of this Presentation
• Set your goals, objectives and expectations it’s all about you!
• Understand your home and its valuable features and benefits.
• Discuss the benefits of the CENTURY 21 brand.
• Discuss our local market presence and my professional representation services.
• Assure your confidence in our service.
• Discuss current market conditions and market data to establish the market value of your home.
• Discuss your pricing thoughts and pricing strategies.
• Select the listing price for your home.
• Explain my plan of action
• Start getting your home SOLD!!
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Operating in 75 Countries and Territories with more than 6,900 Offices and 102,000 Sales Associates Globally
GLOBAL
Your Buyer Could Come From Anywhere in the World!
As in previous years, consumers selected the CENTURY 21® System as “the most recognized name in real estate”
Leader in Brand Awareness: In 2014, the CENTURY 21® System continued to maintain the highest brand awareness level among consumers presented with a list of real estate agencies; a trend we have upheld since 1999.
An Industry Leader
4*2014 National Association of REALTORS® Profile of Home Buyers and Sellers
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WebSearch
Attracting Buyers
Did you know... •92% of home buyers use the internet to search for a new home*
•Among buyers who used the Internet to search for homes, 47 % first found the home purchased through the Internet.*
•Only 1% of home buyers found the home they purchased in a newspaper in 2013*
The internet is the place to be and CENTURY 21® is there!
*2014 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!
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A UNIQUE PROPERTY Deserves a Unique Property Site
By creating a Unique Property Site for each of my listings, I am able to attract online buyers as well as provide local buyers with fast and comprehensive information about your property.
Your Unique Property Site will ensure that your property stands out from the crowd!
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Staging creates that First Impression the Buyer is looking for!
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9Source: 2014 National Association of REALTORS® Profile of Home Buyers and Sellers
Photos are the #1 Thing that Buyers want to see online!
https://www.flickr.com/gp/goldengatephotos/24rd81/ https://www.flickr.com/gp/goldengatephotos/2y847k
https://www.flickr.com/gp/goldengatephotos/2R7P9k/ https://www.flickr.com/gp/goldengatephotos/32cG5X
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SOCIAL MEDIA
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The Scholte-GroupReal Estate Agent
What have you been up to?
The Scholte-Group
https://www.youtube.com/watch?v=V2eDxDmU7HA
July 8 at 8:21am ·
Homes for Sale by The Scholte-Group | 26581 Carretas Dr, MissionViejo, CA 92691 | MLS#OC15138560
YOUTUBE.COM
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The Scholte-Group
Sorry, Already in Escrow!https://www.youtube.com/watch?v=2jpHm1GweNs
June 22 at 1:54pm ·
Homes for Sale by The Scholte-Group | 21132 Calle Ocaso, LakeForest, CA 926 92630 | MLS#OC15121798
YOUTUBE.COM
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Timeline About Photos Reviews More ▾
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THIS WEEK
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26831 Salazar DrMission Viejo, California
(949) 287-1575
Open 24 Hours
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WebJennifer Linkers
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EdgarEdgar HomeHomeThe Scholte-Group
find us on
https://www.youtube.com/watch?v=o7r6L4ObMGA
YOUR BUYERS REACH ME IN AN INSTANT
We have the technology: The CENTURY 21 LeadRouter™ System is a software application empowering CENTURY 21 agents to receive buyer leads for your property from wherever they are, instantaneously. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond immediately. This means that buyers interested in your property will be able to reach me quickly.
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Internet
Agent
Yard Sign
Open House
Newspaper
Flyers0% 23% 45% 68% 90%
Information Sources that Buyers use during their Home Search
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THE FOREIGN MARKET
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My strategyThe average Real Estate agent farms 3 tracts consisting of about 200 homes per tract and sends about 1 flyer per month. I farm a tract of 1500 homes and farm 600 potential clients through the internet. I door knock 5 hours a day hitting 30-35 homes per hour talking to 10-15 people per hour. This totals 150-175 homes per day, 950-1050 homes per week and 4000 homes per month.
The Result- 23711 Via Storni, Mission Viejo (Sold) - 26051 Via del Norte, Mission Viejo (Sold) - 26822 Carretas Dr, Mission Viejo (Sold) - 25772 Terreno Dr, Mission Viejo (Sold) - 25031 Shady Hollow Cir, Lake Forest (Sold) - 24681 Ashland Dr, Laguna Hills (Sold) - 24961 Hendon St, Laguna Hills (Sold) - 24661 Embajadores Ln, Mission Viejo (Sold) - 21132 Calle Ocaso, Lake Forest (Sold) - 26581 Carretas Dr, Mission Viejo (Sold) - 26662 Granvia Dr, Mission Viejo (Sold - 26471 Naccome Dr, Mission Viejo (Sold) - 67 Wild Horse Loop, RSM (Sold) - 24601 Ridgewood Cir, Lake Forest (Sold) - 24251 Chrisanta Dr, Mission Viejo (In Escrow) - 24992 Las Marias Ln, Mission Viejo (Active) - 25001 Castlewood, Lake Forest (Active) - 24662 Via Tonada, Lake Forest (Active) - 25541 Adriana St, Mission Viejo (Coming soon) - 6 Red Rail Ln, Ladera Ranch (Coming Soon) - 1729 Avenida Segovia, Oceanside (Coming Soon)
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Process to get your property sold! • Getting your house ready for sale (follow up) 2 weeks-moment of listing property • Appointment with stager and photographer to create that amazing first impression • Listing the property on the MLS • Lock box and For Sale Sign 1st week after listing property on the MLS • Publish listing on Century21.com and 800+ additional websites • Creating personal website including Mobile Ready • Creating personal listing video for YOUTUBE • Posting listing on Social Media • Advertise Open House/Property for upcoming weekend on MLS, Newspaper and Websites • First Thursday after listing agreement: Announce Listing during Caravan • First Thursday after listing agreement: Broker Open! • First Friday after Listing Agreement: Send out Just Listed Flyers (Every 3 weeks) • Ordering and signing all disclosures • Doorknocking!!!!!!!!!!!!!!!! Receiving and accepting the Offer • Opening Escrow with Talbrook Escrow • Sending disclosures to Buyers Agent • Receive Escrow Package • Termite inspection (if applicable) • Buyers Inspection within 17 days after opening escrow (or sooner) • Receiving request for repairs from Buyer (if applicable) • Appraisal within 17 days after opening Escrow (or sooner) • Removing All contingencies within 21 days (or sooner) • Repairs and termite repairs (if applicable) • Closing Escrow • Moving out and Receiving Funds Recurring process: feedback, Open House, Marketing, Doorknocking
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Personal Feedback
Our exclusive "Golden Ruler" tool is a listing measurement device that can provide reports on a regular basis on the number of consumer views and leads on your online
property listing.
“Highest Overall Satisfaction for First-Time and Repeat Home Buyers and Sellers”
First-Time Home Buyer
Repeat Home Buyer
First-Time Home Seller
Repeat Home Seller
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The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power 2015 Home Buyer/Seller StudySM. Study based on 4,800 total evaluations measuring 5 firms and measures opinions of individuals who sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed March 2015 - May 2015. Your experiences may vary.
Our ReAward
The Current State of the Marketplace
DAYS ON THE MARKET
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Days to Sell, Median
Month 2013 2014 2015
Jan 152 122 66
Feb 84 52 149
Mar 37 67 35
Apr 44 50
May 32 60 102
Jun 50 54 20
Jul 37 38 26
Aug 48 61 125
Sep 23 99 53
Oct 103 34
Nov 59 82
Dec 79 51
The Current State of the Marketplace
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Intelligent PricingBy pricing your property at market value, you expose it to a much greater percentage of prospective buyers.
This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
Pricing Your Home To Sell
Activity vs. TimingA property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market.
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The Effect of OverpricingImproper pricing may lead to a below market value sale price, or even worse, no sale at all.
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Comparative Market Analysis
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My Commitment to You
The Quickest Sale and the Best Price
Let me go to work for you now!22
Edgar Scholte Realtor BRE# 01954841 949-287-1575 [email protected]
