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Getting Creative: Employer Branding on a Budget

Presented by:

Amber Costello, Director of HR at Surfline/Wavetrack

Lyla Rozelle, Customer Success Manager at Jazz

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Overview

• Career Page Overhaul

• Finding the right ATS

• Creating engaging job postings

• Leveraging social media

• Encouraging your employees to think like recruiters

• Other creative ways to promote your employment brand

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A little bit about me…

Director of Human Resources at Surfline/Wavetrak, Inc.

https://www.linkedin.com/in/ambercostello

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Poll time!

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What is Surfline?

• Specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide.

• Headquartered in Huntington Beach, California, we are focused on enabling our customers to pursue peak surfing, marine, and fishing experiences through the Surfline.com, Buoyweather.com, and Fishtrack.combrands on web and mobile platforms.

• Since 1985, Surfline has built the largest streaming coastal HD cam network and merged premier surf forecasts and editorial talent with industry-leading technology to produce content of quality aimed at active participants in the sports of surfing primarily, with other ocean enthusiasts such as stand-up paddle boarding, windsurfing, bodysurfing, bodyboarding and kitesurfing utilizing the services as well.

• The Company offers paid premium subscription services on both web and mobile platforms. In addition to paid subscriptions, the Company also offers advertising and provides a range of marketing services designed to reach and connect with users of Surfline, Buoyweather, and Fishtrack.

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First things first: Careers Page Revamp

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Careers Page: Version Two

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Careers Page: Version Three

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Find an ATSJazz can help you customize your careers page and easily insert it into your

new websiteHelps you keep consistent messaging and stay organized

Let’s brand our Jazz hosted page!

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Create Dynamic Job Postings

Before: Total Snooze

Fest

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….and after!

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Utilize Social Media

LinkedIn Glassdoor Instagram

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When using social media...

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A few of our most liked posts

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“What does your work view like? This is ours and

we’re hiring”Surfline Careers

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Encourage employees to keep LinkedIn Profiles up to date!

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#workatsurfline#surflinecareers#surflineHQ

#surflinebeachcleanup#surflinesunsets#surfforlunch

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A Year in Review: Glassdoor Analytics

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Leverage your Email Auto Responses to Engage Candidates --Automated Reply

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Leverage your Email Auto Responses to Engage Candidates --Automated Reply

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Timmy Awards Photo Recap…

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SUCCESS!

3000+ APPLICANTS

40 HIRES

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• Look at your Careers Page – is it “selling” the dream of working for your company?• Are your job descriptions engaging and compelling enough for your dream candidate to apply?

• Implement an ATS that will help you automate and manage an awesome candidate experience as well as enhance your employment branding efforts.

• Utilize social media as the authentic voice of your company, to build awareness and to attract talent!• Educate your employees: think like recruiters, build great LinkedIn profiles, and submit reviews on

Glassdoor.• Seek out ways to nominate your Company for awards: gain free publicity and proud employees.• Always think outside the box – be creative and have fun with your employment branding strategy!

In Review