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Keynote presentation at HR Change and Transformation conference October 2014 in London. Purpose of the talk was to give a flavour of what others have done and what is possible in the HR field with gamification. #HRCT14
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Gamification in HRNew thinking for talent development and engagement
An CoppensChief Game Changer Gamification Nation
What is gamification?
Gamification (pronounced game-i-fi-ka-tion)
is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
Curiosity?
http://youtu.be/bGJSEEx2pXc?list=PLfbtDJcZvTsGbZ_CXHRbMUDniGuwUeCtf
Why now?
Source: Gallup
What have companies implemented so far?
Employer branding: BNP Paribas
Recruitment: Multipoly
http://youtu.be/W0l-LUN5zb0
Recruitment: Hackaton
Training
Learning management systems
Learning management systems
Career progression
Form filling: LinkedIn
The results so farAccording to M2Research, gamification helps companies to:
Increase user engagement (47%)
Increase brand loyalty (22%)
Increase brand awareness (15%)
Improve motivation (9%)
Employee training (7%)
How do you start?Workshop this afternoon
1. Set clear business objectives
2. Observe your players and what motivates them
3. Design your gamification actions according to their motivation
4. Encourage behaviour you would like to see more of
5. Test, evaluate and iterate
Useful resourceswww.gamification.co
www.enterprise-gamification.com
Octalysis: www.yukaichou.com
Wiki on gamification: www.gamification.org
Courses: Coursera, Udemy, iVersity
My blog and online courses: www.gamificationnation.com
Thank you for playing
Have fun designing your gamified HR processes
Keep in touch via @GamificationNatwww.gamificationnation.com
