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motivait.net @daverage
Gamification, Play and Ninja
Monkeys
motivait.net @daverage
About Me!• Senior Solution Consultant at Motivait
• Been involved in gamification since 2011
• Awarded Greatest Contribution to Gamification 2016
• Co-Author on several peer reviewed papers on gamification player types and mechanics
• Wrote Even Ninja Monkeys Like to Play –all about gamification
• Web Developer for 15 years
• Educational designer
• Biomedical scientist…
• Gamer, Mediocre Guitarist and Father of 2!
motivait.net @daverage
Motivait is an innovative European IT Services Company with a mission to enhance Engagement.
© Motivait Holdings Limited 2016
motivait.net @daverage
We design specific solutions to achieve specific behaviouraloutcomes
Creative
Design
Consulting Gamification Technology Communications
© Motivait Holdings Limited 2016
motivait.net @daverage
Gamification Is Not…
motivait.net @daverage
Gamification Is Not…
Timothy SaccentiPS3 Game Faces
motivait.net @daverage
Gamification Is…
The use of game design metaphors to create more game-like and engaging experiences
Gamification is the process of improving systems and people's experiences using lessons, techniques, and elements taken from games.
You can see it in everything from super market loyalty schemes, to LinkedIn, to insurance, health and wellbeing schemes, and beyond.
Done well it can increase engagement, motivation, retention and activity.
motivait.net @daverage
Gamification Is…
motivait.net @daverage
Thinking about Motivation
Trivial / Extrinsic
Points
Badges
Leaderboards
Bonuses
Emotional / Intrinsic
Relatedness
Autonomy
Mastery
Purpose
Base
Security
Health
Physiological Needs
Gamification is not a replacement for good management, systems or processes!
motivait.net @daverage
Examples
Bupa Boost
Shell ExplorerMarriot Hotel
KPMG
Fitness Apps / Bands
Genes in Space
Aviva Drive
motivait.net @daverage
Target on Success
Exploration
Collaboration
Competition
Feedback
Challenge
Rewards
Progress
Narrative
Theme
motivait.net @daverage
What’s Play Got To Do With It?
Chaos Play Control
motivait.net @daverage
Unlike Reality
Safe Place to Fail
Safe Place to Experiment
Ideal Place to Learn
motivait.net @daverage
Get in Touch
gamified.uk
motivait.net
Thank You!
@MotivaitHolding
@DaveRage