ALKEN-MAES BREWERIESPerformance-driven, Values-led Culture

Eline Van Poeck, HR Manager

2 June 2016

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1988 Merger of the Breweries Alken & Maes into Alken-Maes

1994 Alken-Maes part of Danone group2000 Alken-Maes part of Scottish & Newcastle2008 Alken-Maes part of HEINEKEN Group

Alken-Maes Breweries, part of the HEINEKEN Group since 2008

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Head office in Mechelen, 3 breweries (Alken, Kobbegem & Opwijk)Alken-Maes employs around 500 peopleYearly volume of 1.4 million hectolitresYearly turnover of 200 million euros

Alken-Maes Breweries, the Innovative Challenger on the Belgian beer market

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People and their performance are at the heart of our success and future

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To build a high performance culture we focus on WHAT has to be achieved and

HOW it has to be achieved

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Our strategy changed fundamentally in 2014, creating a burning platform to sharpen the WHAT and the HOW in our Performance Management

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FIX PROFIT LIMITED CAPEXCOST CUTTING FIX

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From red to green by end 2015

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PROUD WINNING

INNOVATIVE CHALLENGER

So ... What’s your strategy

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PROUD WINNING

INNOVATIVE CHALLENGER

DisproportionateGROWTHOff Trade

EFFICIENCYIn Supply

AFFLIGEMGLOBAL

TURNAROUNDORIENTEDorganization

FIXPROFITABILITY

On Trade

BuildLOVEbrands

FIGHTfor the

Category

7 MWBs

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DisproportionateGROWTHOff Trade

EFFICIENCYIn SupplyAFFLIGEM

GLOBAL

TURNAROUNDORIENTEDorganization FIX

PROFITABILITYOn Trade

BuildLOVEbrands

FIGHTfor the

Category

INDIVIDUAL OBJECTIVES

(WHAT)

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The real challenge was to change the mindset of our people

FIX

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PROUDWINNING

INNOVATIVECHALLENGER

Which values will drive performance?

4 C’s

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PROUDWINNING

INNOVATIVECHALLENGER

8. Put Safety first9. Keep it simple

1. Bold choices2. Drives to Win3. Act as an entrepreneur

6. Contribute to a great working climate7. Focus on support over control

4. Learn to improve5. Collaborate through trust

9 BEHAVIOURS

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behaviours were translated in DO’s and DONT’s

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INDIVIDUAL BEHAVIORS

(HOW)

1. Bold choices2. Drives to Win3. Act as an entrepreneur

4. Learn to improve5. Collaborate through trust

6. Contribute to a great working climate7. Focus on support over control

8. Put Safety first9. Keep it simple

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We added some color to our behaviors

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• Model based on the psychological theory of Carl Jung.• Identification of different personal preferences.

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We linked the 9 Behaviours to the 4 Insights Colors

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Interactive team workshops “how can I contribute?”

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example Packaging team

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Yes! We did!

We went from red to green by end 2015

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KPI’s & Behaviours Corner stones of our Performance Management Culture

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Thank You!

Eline Van Poeckeline.van.poeck@alken-maes.com