12 Ways to Boost Restaurant Sales During the Holidays

12 Ways to Boost Restaurant Sales During the Holidays

WAND Corporation | The Leader in Restaurant Technology

(And the Rest of the Year Too!)WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND |

@WANDCorporation

Agenda

• Intros• About WAND• Maximizing your holiday season

• Improve the look & feel of your restaurant• Engage your customer• Let technology help you

• Recap• Q&A

WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation

Presenters

Jason BatesProduct Analyst

13 Years a Tech JunkieFavorite Holiday Food:

Fudge

Chuck GehmanVP of Product Management

19 Years a Tech FanaticFavorite Holiday Food:

Gingerbread



[[Improve the Look & Feel of Your Restaurant]]


Improve the Look & Feel – Redesign/Reimage

• Add promotional displays• Install displays for TV Programming • Improve lighting • Video walls• Custom messaging on soda dispensers

1


Redesign/Reimage Your Restaurant

Improve the Look & Feel – Nutritional Information

• Understand consumer behavior• Success in caloric labeling• Consumers are seeking out information• Caloric labeling requirements are less than

a year away

2


Show Nutritional Info

Improve the Look & Feel – Digital Menus

• Create an immediate sales lift• Increase operational efficiency • Incite impulse purchases • Focus your customers’ attention

3


Add Digital Menus

Improve the Look & Feel – Simplify Your Menu

• Group items where possible• Use digital takeovers• Keep descriptions simple and easy to read• Educate your customer on your order taking

process• Use catch phrases

4


Simplify Your Menus

[[Engage Your Customer]]


• Offer a catering option• Host holiday parties & tastings• Add festive decorations• Integrate music• Add a seasonal LTO• Be active on social media

5


Embrace the Holidays

• Email and apps• Go digital• Offer holiday promotions• Add a game

6


Loyalty Programs

Connect With Your Customer - Sustainability

• Introduce energy efficiency technologies • Offer recyclable packaging• Engage non-profit partners• Highlight your hippie side

7


Increase Sustainability

Connect With Your Customer – Menu Psychology

• Anchor your high margin items• Place more focus on high margin items• Use ‘decoys’ • Location, location, location!

8


Leverage Menu Psychology

Connect With Your Customer – Community Matters

• Promote fresh, local items • Engage in community events• Support local charities• Engage local artisans

9


Community Matters

[[Let Technology Help You]]


Let Technology Help You – Go Mobile

• Integrate mobile ordering to your POS• Think about tablets• Control your restaurant with mobile apps

10


Mobilize Your POS

Let Technology Help You – Contactless Payments

• Processed faster than traditional methods• Give consumers what they want• Increase security, and prepare for EMV• Attract technology minded demographics

11


Contactless Payments

Let Technology Help You – Business Intelligence

• Use business metrics • Reduce overhead • Harvest data• Identify unseen opportunities

12


Business Intelligence

Let’s Recap

Recap1. Redesign/Reimage2. Nutritional Info3. Digital Menus4. Simplify Your Menu5. Embrace the Holidays6. Loyalty Program7. Sustainability8. Menu Psychology9. Community Matters

10. Mobilize Your POS11. Contactless Payments12. Business Intelligence


Q&A

[[Q&A Session]]


Presenters

Jason BatesProduct Analyst

Favorite Holiday Movie: Elf

[email protected]

Chuck GehmanVP of Product Management

Favorite Holiday Movie: It’s a Wonderful Life

[email protected]


HAPPY HOLIDAYS!From Team

@WANDCorporation


Retail

12 Ways to Boost Restaurant Sales During the Holidays