THREE WAYS TO IMPROVE JEWELRY SALES IN DUTY FREE

Hong Kong feb 2008, Ari Johansson

Ari

Helsinki Business School Grad

Entrepreneur > 30 Years Jewelry Category Expert Supply Chain Innovator Passionate about Duty Free Experienced in Duty Free

IntroducingAri Johansson, EMBA

FACT: 60% of Travelers spend 15 minutes or less in a

duty free store.

ILLUMINATE YOUR PRODUCT AND CREATE RETAIL THEATRE WITH COMPELLING VISUAL MERCHANDISING!

I.

FACT: NOT EVERYONE SPEAKS YOUR LANGUAGE

F.I.N.E uses unique, universally understandable icons on boxes to tell consumers about the

product’s quality, features and use.

II. MAKE PACKAGING EASY

TO READ

FACT: NOT EVERY PRODUCT IS

CREATED EQUAL.

Environmentally Conscious Delivering Innovation Socially Conscious Easy to Stock and Manage

III. IF IT IS NOT F.I.N.E, ITS NOT FINE.

(Demand Excellence)

Noble Elegance Holding Ltd HK:+852 63332597 Fin:+358 505022050 Room a, 8/F Chun Wo Commercial Centre Wing Wo Street 25 Hong Kong Reg. No 2265361sales@fine.global www.fine.global

Experience the F.I.N.E difference…Over 10 years of experience in duty free business in Scandinavia and 30 years of retail trade expertise.