Forrester TEI Report: DYNE Case Study

From this report learn how DYNE:

Improved consumer loyalty through IoT

Optimized a small sales team to maximize target audience reach

Developed technologically advanced garments for a competitive advantage

Introduction:

Since 2007, Blue Bite, an IoT company, has enabled firms to deliver engaging and authentic content, to the right audience, at the right time through smart objects. Utilizing the Blue Bite cloud platform, businesses create personalized and dynamic digital experiences, gaining additional value through constant connectivity. With Blue Bite’s proven domain expertise, clients benefit from expanded visibility and compelling engagements, generating real-time product and customer insights.

Founded by Christ Bevans in 2015, DYNE is a liminal menswear brand. The brand focuses on reaching news heights in fashion and technology, utilizing high quality fabrics and state-of-the-art techniques to create the apparel. The brand derives its name from the Greek word dynamis, meaning power, force.

Challenges:

Enhance marketing channels

Improve user loyalty and engagement

Identify a partner that understood client needs

Solution:

Connected apparel equipped with relevant and contextually dynamic experiences

Execution:

DYNE planned the fall/winter clothing line and incorporated NFC chips into its manufacturing process

Blue Bite partnered with DYNE to design the digital experiences

Blue Bite developed the intelligent experience framework

Blue Bite worked closely with the DYNE team to educate and ensure process was seamless, ensuring end results aligned with DYNE’s objectives

Results:

250% increase in user engagement thru website traffic

80% of competitors do not have embedded technology, creating a competitive advantage

40% increase in repeat consumer usage, providing greater consumer insight

10% productivity savings in digital content creation, improving marketing productivity

Learn More:

Download a full copy of the TEI Forrester Report on DYNE.

Get it here: http://bit.ly/2j8h1tv