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TitleA Family and Business
Obsessed with Mangoes
The number one line in stores (for nearly half the year)
TitleA Family and Business Obsessed with Mangoes
-The number one line in stores (for nearly half the year) -And Growing!
TitleThe Three Drivers
1 - Value (= quality/price)
2 - Merchandising (Abundance & Position)
3 - The Story
TitleDriver 1 - Value
Value (= quality/price)
- individually determined- relative to the market- many aspects of quality- aim for broad appeal
TitleThe Story- Creates its own demand- Not easy to communicate- Usually not the top of the retailers priorities
- Valuable and achievable with strong relationships