Digital disruption is both a threat — and an opportunity.

Thethreat

Theopportunity

Retail is the 3rd most likely industry to be disrupted

out of every 12 retailers will be disrupted

4$500+ billion retail digital valueat stake globally

Yet the retail industry realized only 15% of the potential in 2015

over the next 3 years

56% YET <25%

The rest?

The Roadmap to Becoming a Digital Retail Business How to take advantage of the opportunities, di�erentiate your business,

and become the next disrupter in your industry

De�nenew business models and

create true disruption

Di�erentiateyour brand by providing unique

digital capabilities

EnableIT agility & operational

e�ectiveness

Digital-Ready Foundation

$131BInnovation

$187BEmployee

productivity

$5B Sustainability

$38BSupply chain & logistics

$91BCustomer

experience

$54BAsset

utilization

VALUE CREATORS

$96BNext-generation

workers

$68B Cybersecurity

$61BIn-storeanalytics

$49BRemoteexperts

$29BSupplychain

$19B Payments

$17BTheft reduction,physical security

$11BEndless aisles

$112B Connectedadvertising& marketing

$11BCheckoutoptimizer

It’s a $500B+ opportunity

DIGITAL VALUE SOURCES

Customer Experience

Pervasive ConnectivityLean Store Platform

CollaborationCloud ReadyData Center

Security

S+CC City InfrastructureS+CC Automotive

Mobile Payments*Mobile Engagement*

Interactive KioskIn-store Insight

Event-Driven, Personalized EngagementSmart Fitting Rooms

Self-CheckoutSelf Serve

Endless Aisles*Connected Ads*

(including Digital Signs�and Targeted Ads)

WorkforceProductivity

Business Process and

Operations

Monetizing Buyer InsightsAugmented Reality

Licensing Innovations Mobile Apps

Virtual TrainingLabor Optimization

BYOD (connected employees)

Next-Generation WorkersVirtual Expert

Sharing Economy for Enabled WorkersExtending Collaboration Outside

the Workspace

Connected WarehouseConnected Supply Chain

Loss Prevention/Physical Security*Energy Management

Smart Buildings

Smart LockersClick-and-Collect

S2S and S2H Delivery

Out of Stock ReductionAssortment Optimization

Smart WarehouseSeamless Returns

Layout OptimizationPromotion Optimization

BeaconsRFID

SensorsIoT

Retailers with a de�ned digital roadmap are best positioned to capitalize on the digital opportunity ahead.

What’s on your roadmap?Visit www.cisco.com/go/retail to download a

copy of the 2016 Digital Transformation Roadmap Framework for Retail or contact your local Cisco account

representative for more information.

of retail execs say digital disruption is a board-level

or CXO concern

are doing anything about it

are adopting a “follower” approach

30% Are aware but doing nothing or responding inappropriately 46%

Digital Disruption in RetailIndustry threats, opportunities,

and business gaps

Do you have a digital transformation strategy ready? Most of your competitors don’t…