The Smart Mobile Economy

Nikola GeorgievMobile App Camp, Skopje,

26.10.2013

About

• The purpose of this presentation is to provoke you to think about these questions from a different angle:– What do smart devices and widespread mobility

mean for the people?– What is the smart mobile economy?– How to invent new ways to monetize on the smart

mobile economy?

Through the looking glass

• We live surrounded by technology which we take for granted

• Its important to stop and take a look at the present from different angles, to go beyond from what is to what it actually means

Through the looking glass

TELEPHONE EVOLUTION

How much is the modern smartphone actually a phone?If it is not a phone, what is it actually?

Through the looking glass

?=

?=Less than the laptop is just a fancy typewriter!

How much is the modern smartphone actually a phone?

Through the looking glass

= 1% x

= 5% x

Lets clear the view…

=

A smartphone is…

… Your Gateway to the Matrix;

… A Magic Mirror in your pocket;

… Your first Cybernetic organ.

Fast Facts

• Access to Internet by Phone & Tablet will overtake access by PC globally in 2015

Fast Facts

• 200 Million tablets and 600 Million smartphones will be sold in 2013, which equals 11% of the worlds total population

Fast facts

• A typical smartphone user spends an average 2 hours of engagement with it every day (compare to average TV consumption which is 2.5 hours!!!)

Fast Facts (USA smartphone users)

• At least 50% of consumers use 2 or more devices in the search process

• 80% of smartphone users in use them in stores to shop

• 85% of mobile users use social networks to decide for purchase

• 90% of mobile searches lead to action, 50% lead to purchases

A fast approaching future• Tech trends get rolled out ever faster than before

– Smartphones replace feature phones– Tablets and laptops take over the desktop– TVs get smart and converge with gaming consoles– In a couple of years we will ordinarily use things considered science

fiction today!

Realizing…

• This is much bigger than I thought!• Where is the money?• Why are we not making a fortune today?

The core of the smart mobile economics: His Royal Highness The Consumer

• All Consumers in the Smart Mobile Economy exist both in the Real and Virtual World

• Consumer spending accumulates wealth which is spread to other stakeholders in the Smart Mobile Economy

How to promote consumer spending?

• Retail: The Art & Craft of taking every penny out of Consumer’s pocket & making him happy!

Check out: Consumer Journey

Consumer Journey: Participants

• Goods Manufacturers• TV Channels & Mass Media• Advertising Agencies• Wholesalers• Retailers• Payment Processors• Loyalty Clubs and more…

What about the Smart Mobile Economy?

• Unfortunately, besides smart devices and mobility being sophisticated and widespread, the smart mobile economy is in its early stages

• Think about this as a great opportunity!

The reason: Appstore Dominant Design

$$$

$$$

$$$

$$$

CLICKS

FREE

The current smart mobile economy is a system set by Apple and Google

Problem: No room for others necessary to grow the market!!!

YOUR PRODUCT

• Visibility is a huge issue!• Appstores are not actively promoting your product• Promotion will cost you an arm and a leg.

The “passive” appstore

But everyone wants a piece of the pie!

• Telecoms• Internet Providers• Device Manufacturers• Content Providers• Banks

• Equipment Retailers• Advertisers• Social Media• Consumer Brands• …

The Consumer Journey in the Smart Mobile Economy

Great opportunity lies in enabling new value chains and involving more parties to the game!

Coming Soon: Online community with a single purpose: monetize on the Smart Mobile Economy

Examples of building new value chains

Examples of building new value chains

How can you join in?

socio, sociare, sociavi, sociatus Latin: verb, 1st conjugation

Meaning: 1. share in 2. unite, join, ally

Post Your Apps at:http://dev.soc.io

My Last Message for Today:

• Collaborate. Innovate. Change the Game!