Embed Size (px)
DESCRIPTION
For more than 75 years Vibram has maintained its role of world leader in marketing and producing high-performance rubber soles, destined for outdoor, work, free time, fashion, mending and orthopaedic markets. The unmistakable yellow octagon, that identifies the brand which is known all around the globe, is the symbol of a company which is synonym with quality, performance, safety, innovation and design. This is how Vitale Bramani, member of the Italian Alpine Club, had the great intuition of using the technique developed by Pirelli, the car-tyre manufacturer, also for shoes. As a matter of fact, applying rubber under his mountaineering boots, Bramani had the first sole made of vulcanized rubber, thus inventing the shoe sole which revolutionised the world of mountaineering. This sport was practiced only by a small amount of people which wore rudimental wooden clogs at the beginning of last century. Then the so called “tricounis” were created, which were the first true mountaineering shoes provided with metallic cleats. On the one hand their use improved a lot the movements on ice, but they revealed themselves to be dangerous for rock climbing. At this point in history, in 1937 the “first Vibram evolution” took place: Vitale Bramani (Vi-Bram, name born by the acronym of its inventor) invented the “Carrarmato” (literally: "tank tread"), that is the first rubber sole realised specifically for mountaineering, which changed this sport dramatically. Thanks to this outstanding innovation, Vibram® built itself fame and reputation at international level with its great commitment to develop a range of highly performant products, suitable for various sports. By gaining a long experience and a unique know-how, the company has thus become the undisputed leader of technologically-developed soles for a wide range of shoes offering high performances, the maximum level of comfort and quality which endure in time. This is also granted by the rigorous tests which are carried out in laboratory and at Vibram®Tester Team ground. The second revolution, which is the example of the constant commitment in research and development of innovative solutions, is the birth of Vibram FiveFingers®. It was 2001 when industrial designer Robert Fliri proposed the idea of Vibram FiveFingers® to Marco Bramani, grandson of Vibram® founder Vitale Bramani, who immediately embraced the concept. In 2004 the patent was filed and in 2005 Vibram FiveFingers® started being widely commercialised. Soon Fliri arrived at Vibram® and started to work with a team of experts and engineers who helped him to redefine and realize his idea. From the original concept a collection of shoes especially created for barefoot were born and simply known as Vibram FiveFingers®. This is how the new minimalism footwear was born, directly inspired by the barefoot phenomenon, the practice of walking with uncovered feet. http://www.achillesheel.co.uk/brand/vibram
Citation preview
World leader in high performance rubber soles.
120+countries served 75 years
experience
35 millionsoles produced per year
n°1in the world
150models per season
1.000+partners
3 million +on-line visitors
1 million +km in tests
®
®
Our vision & mission In Vibram we have a great vision: maintaining and strengthening our market leadership by offering reliable, high quality and high performance products for people who lead active lives. This mission has stayed the same over the years- innovation, originality and quality - so that we always live up to our brand tradition. A vision that makes the future.
Vibram soles, high performance with maximum grip to stride over the world. Studied to give wearers perfect control over any type of surface under their feet and allow them to experience timeless, extreme excitement in com-plete safety.Vibram, grip your world!
Our values
1937“Carrarmato”,
the first Vibram sole
1954The k2 conquest
1967Vibram Security
1969Vibram
Golden Plaque
1994Vibram Ecostep
2001Vibram Monster
2011Vibram Barefoot technology for
minimalist shoes
Vitale BramaniMountaineer and founder
Our historyThe Vibram revolution began in 1937 with feet firmly on the ground, emphasizing quality, performance and safety. As an exclusive partner in the toughest alpine ventures, Vibram can boast an exciting history of great perceptiveness - a revolution that has changed the world step by step with a range of products that are perfect for all needs.
2001Vibram Monster
2005Vibram
FiveFingers
2009Vibram
China Tech Cen-ter
Vibram S.p.A. - Albizzate Italy – International headquarters
Vibram around the World Vibram concentrates its industrial design activities, managerial and strategic functions, new technology and new product development in Albizzate in the province of Varese, Italy, to ensure that its customers can benefit from reliable and constant quality wherever they are.
Vibram has commercial and production facilities in the United States, Brazil, Japan and China. 2009 saw the start-up of the futuristic Vibram Technological Center in China.
Vibram UsaConcord (MA) – USA
Vibram BrasilFranca – Brazil
Vibram Technological CenterCanton – China
Vibram Japan – Tokyo
Vibram Technological Center Situated in the heart of Guangzhou (China), the Vibram China Tech Center is a platform of technical excellence. This research and development center broadens Vibram’s range of technology and strengthens its collaboration with other operators in the sector, building a network of qualified partners.
Vibram Technological Center Situated in the heart of Guangzhou (China), the Vibram China Tech Center is a platform of technical excellence. This research and development center broadens Vibram’s range of technology and strengthens its collaboration with other operators in the sector, building a network of qualified partners.
• 6000 m2 devoted to trading, hospitality and logistics• 650 m2 of innovation• 4000 m2 for industrialisation and production of small ranges • 1200 m2 for product tests
Vibram testsTeam spirit is a fundamentally important value in Vibram. Since 1998 the Vibram Tester Team has been designing the ideal sole for all sports activities by studying and checking the performance of the soles in the most extreme situations.Mechanical simulation tests, in vivo tests conducted with biomechanical methods, and outdoor tests with a large team - 100 of the best-known athletes - to ensure effectiveness, reliability, grip perception and all-round safety. The higher, the better with Vibram!
Field tests
In vivo tests
Laboratory tests
Grip
Protection
Comfort
Outdoor
Traction, protection and comfort. Innovative designs and compounds are our strong points. Strength that supports the needs and nature of every sportsperson to perfection, in all situations, at all temperatures and on every surface. If trekking, mountaineering, free climbing, canyoneering, mountain biking and trail running are your true passion then our grip is made for your feet.
B. Tomozyk
Snow sport In contact with nature on the steepest slopes you will experience incredible unbridled excitement. Vibram has created and redefined the concept of total fun and safety by responding with grip, precision, strength, lightness and unlimited solutions for people who live to freeride, snowboard, telemark ski or downhill ski. Fun has no limits!
Strength
PrecisionLightness
Resistance
Slip resistance
Reliability
Motorcycling Hold out, don’t slip, never give way. These are the fundamental characteristics for winning in supermotard, trial biking, enduro sports and motocross racing. And this is where Vibram rubber soles provide excellent resistance to wear and great slip resistance. To accelerate performance and never give in, just like the Vibram and Husqvarna team, a team of world champions.
SuperMotardWorldChampion
Aesthetic appearance
Elegance
Casual Thin soles and natural lines designed to blend harmoniously with the shoe.Room for sophistication, rounded forms and colors Vibram is a source of inspiration for aesthetic appearance, elegance and comfort.
FashionAttractive and elegant: Footwear is an essential fashion accessory in metropolitan areas. Vibram offers a perfect combination of fashion, technology and elegance.
Comfort
Travel Taking a trip, getting from one airport to anotherand crossing big city streets is a pleasure, even when you’re doing it for work. Travelling is a lifestyle, so be comfortable withVibram ergonomic soles and have a good trip!
Lifestyle
Resistance
Safety
Work, safety & military
Work Never risk a faux pas.
Outdoors and in tough weather conditions, Vibram standsfor safety for people at work.
Its reliable soles, suitable for any situation, are stable and flexible,resist high temperatures, reduce electrical risks and make work
easier and more productive.Vibram, the octagon that stands for safety
SafetyFire, flames, water and smoke.
Vibram has a long-lasting tradition guaranteeing qualityand resistance in high temperature environments.
No fire can defeat it.
Reliability
MilitaryYou need to rely on your boots if you have
to cross rough grounds or fly for hourson end. Vibram is at the service of military corps,with soles that ensure safety and reliability in the
toughestand most varied of conditions.Having passed stringent tests, Vibram is the yellow octagon under the footwear of the US Air Force and Navy uniforms.
Vibram, it’s hard to defeat!
Repairs Repair, replacement, protection. For over 50 years, Vibram is the only company on the market that can put forward products for every type of useand satisfy all kinds of end user demands: half soles, heels, soles for work, city or sports uses or for orthopedic applications. Replacing soles will improve performance and will provide protection especially for leather footwear or expensive footwear. Give your shoes a second chance!
Fivefingers, the revolutionary Foot Glove for barefoot lovers!Move freely and enjoy a new second skin, an ultra-light glove for your feet that is in complete harmony with human mechanics. On all terrains, for sports, relaxationor having fun, FiveFingers was one of the most innovative products of 2007 and the win-
ner of the Italian Creativity Award in 2008.
A veritable technological challenge of research, tests and biomechanical studies,
which led to an accurate reproduction of the lines and forms of the foot, ensuring
freedom of movement and natural grip with total sa-fety.
Discover the alternative!
www.vibramfivefingers.com
Not only solesVibram doesn’t just make soles but much, much more! Rubber inserts for saddles, clod protection inserts for crampons, pet toys, rubberized fabrics for holdalls and backpacks and rubber netting for footwearare just some of the products created through major partnerships with leading finished product design companies. Vibram, more and more.
VIBRAM S.p.A.International Headquarters - Via Colombo, 5 - 21041 Albizzate (Varese) - Italy - Tel. +39 0331 999 777 - Fax +39 0331 992 572 – VAT number 00200450120 - [email protected] MILANOVia Voghera, 11 - 20144 Milano - Italy - Tel. +39 02 894 00767 - Fax +39 02 894 26673 - [email protected] - www.vibramfivefingers.comVIBRAM USADamon Mill Square, Suite H3, Concord MA 01742 - USA - Tel. +1 978 318 0000 - Fax +1 978 318 9245 - [email protected] - www.vibramfivefingers.comVIBRAM RUBBER AND VIBRAM TECHNOLOGICAL CENTER (VTC)Fengshen Avenue 257, Auto City, Xinhua Town, Huadu, GuangZhou, Guang Dong 510800 - China - Tel. +86 20 86732333 - Fax +86 20 86732199
www.vibram.com
Vibram SpA - Via Colombo, 5 - 21041 Albizzate (Varese) - Italy - Tel. +39 0331 999 777 - Fax +39 0331 992 [email protected] - www.vibram.com
High performance rubber soles
![Vibram e marketing [final]](https://img.pdfslide.net/doc/110x75/58eea3ca1a28abd1668b4667/vibram-e-marketing-final.jpg)