Audience Research- Results and Conclusions

Question 1- How Old Are you?

I asked this question because I wanted to know what the average age of the people reading my magazine will be. The results show that the majority of the audience is 15-20. 63.33% were waged 15-20, 20% are 26-30, 10% are 21-25 and 6.67% were 31-45. I will use this information to construct my music magazine effectively and make sure it suits to the audience.

Question 2- What gender are you?

I asked this question so I know what gender my audience is mostly going to be. 53.33% were female and 46.67% were male. This helps me to design my magazine to suit the audience better. This will help me plan the front cover and what content is going to be in the magazine.

Question 3- How much would you pay for a music magazine?

I asked this question so that I know how much to charge for my music magazine as I wouldn’t want it to be too cheap as then profit wouldn’t be made but I wouldn’t want it to be too expensive as then nobody would buy it. 53.33% said they would pay £3-5 for a magazine which is over half.

Question 4- How often would you buy a music magazine?

I asked this question to make sure that my audience would buy a magazine monthly and 96.67% said they would. This shows me that people will buy a magazine monthly. This will help with my planning as my magazine can have more pages inside.

Question 5- What colours would you associate with the pop punk genre?

I asked this question to find out what colour scheme would be best for my magazine. The most popular colours are black, red, yellow and purple. This can help me decided which colours match best with the pop punk genre and my magazine cover. These can make the magazine look striking and clear what genre the magazine is.

Question 6- What is your favourite pop punk band/artist?

The most popular answer for the favourite bands were blink 182 and green day. This gives me an idea to what the audience will want to see in the magazine. It shows me what bands i can feature in my magazine that will make people buy it and find an interest in it. This can help me decide who will be my front cover each month and can feature on a double page spread. Other bands that were mentioned were fall out boy, all time low and paramore.

Question 7- What music magazines do you already buy, if any?

I asked this question so i can get an idea of what magazines they are used to buying so i can see what style is popular and what features i could use in my magazine. Kerrang was the most popular at 29.63% and 25.93% said other. I can look at kerrangs most popular features which can help me decide what to include in mine.

Question 8- What do you like about the pop punk genre?

I asked this question so i know what to include in my magazine. 50% of the people i asked said the music, 30% said the bands/artists, 10% said the fashion and 10% said other. This shows me that i should include the pop punk music and bands/artists in my magazine most.

Question 9- What is the first thing that you look at when buying a music magazine?

I asked this question so that i know what to prioritise when making my magazine. 46.67% said the main image which means that most people look at that first. This means this has to look the best for people to buy the magazine.

Question 10- What incentives would make you want to buy a magazine?

I asked this question so that i know what the audience would like to be included inside the magazine. 33.33% said free gig tickets and 13.33% said free posters and exclusive articles. This means that in my magazine i would include some of these to make people drawn to it.

Question 11- What 3 words would you associate with Pop Punk?• There were a lot of different answers to this question but the most

popular words were:• Upbeat• Loud• Unique• This gives me an idea of what the audience thinks about this genre .

Question 12- What content would appeal to you in a pop punk magazine?

I asked this question so that i know what people want to read in a music magazine. 46.67% said interviews and 23.33% said new and upcoming bands. In my magazine i will know to put in interviews and new and upcoming bands.