Your Online Brand: Why Do You Matter?

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Your Online Brand: The New Answer to “Why Do You Matter?”

Presented by:Valarie Sparks

@SparksSocial on Twitter

http://www.powerpointstyles.com/



Blending of Social Media for Personal and Business




Definition of a Personal Online Brand?







How to Measure Your Online Brand

TO DO: Google Search Your Name- LinkedIn Public Profile- Twitter Profile and All Tweets- Facebook Public Profile- Pinterest Pins- Google+ Profile




#1 Who’s Viewing Your LinkedIn Profile

3 Ways to Measure Your Online Brand Brand




# 2 Increase in Quality LinkedIn Invitation Requests# 3 Increase in Quality Twitter Followers# 4 Are clients requesting to be your Friend on Facebook?




Your Online Image Impacts YourOrganization’s Brand

• Ranting about Employment Satisfaction

• Discussing other employees • Sharing proprietary information• Discussing Salary / Bonus• Discussing Race, Religion, Gender,

Politics







Online First Impression

• Are you 2nd degree connected to me on LinkedIn?

• Grammatical Errors / Misspellings in LinkedIn Profile/Twitter Bio

• Are you easily found on Facebook and Twitter?




1st Impression




Poor 1st Impression




Facebook First ImpressionChecklist

#1 Review Your Public Profile




#2 Review Your Own Timeline




#3 Liking Facebook Company Pages is Public and visible on the news feed of all of your friends

- Have you “liked” any inappropriate/Facebook pages?




Narcissism

Excessive or erotic interest in oneself and one's physical appearance.




Your Authentic Social Media Voice

• Be Genuine, Non-Promotional• It’s not about you• Humor• Images• Facebook is a break from

responsibilities• Facebook is not meant to be a diary• #Hashtag Craze




Twitter

Purpose: Promote Others, Share Relevant Information, Share Important Personal Topics of Interest to You

• Strengthen Your Online Brand During Conferences (Official Conference Hashtags) #imex14




• As yourself “Would this tweet of interest to my followers?” Is this what they signed up for?

• Those you are following are a direct reflection of you and your organization

• Protected Tweets?




Sample Twitter Bio




LinkedIn

• Sending invitation requests to complete strangers (i.e. prospecting)

• Personalize all invitation requests• Status updates no more than once a

week is sufficient




Twitter lingo doesn’t translate onto LinkedIn Exist on LinkedIn

Auto Posting via Multiple Social Media Sites






Sales

Your Online Brand: Why Do You Matter?