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PRESENTED BY: BUNDIT BOONYARIT Dept.Chemistry, PSU & JSTP#14
() 4 15 2557 (Young Thai Science Ambassador 2014)
JSTP#14 . : Protein biochemistry, Proteomics, Protein bioinformatics Computer-aided drug design & discovery (cancer)
DESIGN SCIENCEVS
DESIGN VS SCIENCE
http://mills-scofield.com/blog/2013/10/7/integrating-design-theory-the-scientific-process.html
Empathize Define Test
AnalyzeHypothesisObserve Experiment
Ideate PrototypeDesignTheory
ScientificProcess
Ove
rhea
d P
roje
ctor
Po
lice b
eg
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sin
g o
verh
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rs f
or
their
id
en
tifi
cati
on
wo
rk, q
uic
kly
fo
llow
ed
b
y t
he m
ilita
ry, ed
ucato
rs,
an
d b
usi
ness
es.
1945CE
35m
m S
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Pre
sent
atio
nsT
he 3
5m
m s
lide p
roje
cto
r en
ab
les
pro
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als
to
co
mm
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uen
tially
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larg
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nces.
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neeri
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irm
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rap
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s ch
arg
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m $
30
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o $
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pro
pri
eta
ry s
lide.
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giv
en
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or
no
t th
is is
a g
oo
d id
ea.
1987CE
Per
vasi
ve P
CP
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top
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ork
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igh
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on
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he 3
5m
m s
lide c
om
pan
ies
go
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nct
alm
ost
overn
igh
t.
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Inco
nven
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ntE
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ard
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uth
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he C
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tyle
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at
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' in
vest
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lum
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Sp
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ttle
wh
en
it
was
gra
vely
im
pacte
d b
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ris.
2003CE
xv
When you think of presentations, your immediate thoughts probably travel only as
far back as 1987the beginning of the PowerPoint era. If you broaden your perspec-tive, you might recall an age of 35mm slides and flip chartsthe latter half of the last century. And though the means and methods have changed over time, the mes-
sages by and large have not: you recount stories, present new information, strive to
change others minds. The world is wired for visual as well as verbal communication.
Dont believe it? Consider this timeline:
500BCE
Pub
lic S
peak
ing
Th
e G
reeks
pio
neer
the s
tud
y a
nd
pra
cti
ce
of
ora
tory
an
d lo
go
gra
ph
y. C
en
turi
es
late
r,
Ars
Ora
tori
a (
the a
rt o
f p
ub
lic s
peakin
g)
is a
m
ark
of
pro
fess
ion
al co
mp
ete
nce in
Ro
me,
esp
ecia
lly a
mo
ng
po
litic
ian
s an
d law
yers
.
1350CE
Bar
Gra
phs
Bis
ho
p N
ico
le O
resm
e c
reate
s a
Pro
to-B
ar
Gra
ph
fo
r p
lott
ing
vari
ab
les
in a
co
ord
inate
sy
stem
. T
han
kfu
lly, h
e lacks
dis
tracti
ng
, m
od
ern
textu
res.
3000BCE
Egy
ptia
n M
ural
sL
arg
e, p
icto
gra
ph
ic m
ura
ls c
om
mu
nic
ate
co
mp
lex id
eas
to c
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ds
of
tho
usa
nd
s.
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rog
lyp
hic
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bo
ls
fun
cti
on
ing
as
bo
th
rep
rese
nta
tive im
ag
es
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d p
ho
neti
c
co
mp
on
en
ts
au
gm
en
t la
rger
imag
es
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nd
vis
ual an
d v
erb
al co
mm
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icati
on
.
950CE
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ined
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ss W
indo
ws
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re t
he p
rin
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e R
om
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C
ath
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Ch
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onveyed
sto
ries
of
sain
ts
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d b
iblic
al ch
ara
cte
rs t
o a
mo
stly
ill
itera
te p
ub
lic t
hro
ug
h t
he c
olo
rfu
l m
ed
ium
o
f st
ain
ed
gla
ss. T
he m
ess
ag
es
stic
k.
15000BCE
Cav
e P
aint
ings
Th
e 2
,00
0 im
ag
es
fou
nd
in
th
e c
aves
at
Lasc
au
x, F
ran
ce n
arr
ate
sto
ries
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ug
h
ch
ara
cte
r, s
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uen
ce, an
d m
oti
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. T
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ldest
evid
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ce t
he w
orl
d h
as
of
vis
ual st
ory
telli
ng
, th
e p
ain
tin
gs
dem
on
stra
te e
arl
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elia
nce o
n
usi
ng
im
ag
es
to c
onvey m
ean
ing
.
1845CE
Com
ic S
trip
sS
wis
s a
rtis
t R
ud
olp
he T
p
ffer
develo
ps t
he
fore
run
ner
to t
od
ays
mo
dern
co
mic
str
ips:
h
e t
ells
co
mp
lete
sto
ries
usi
ng
fra
mes
that
co
nta
in b
oth
im
ag
es
an
d t
ext.
xiv
Brief History of Visual Aids
15000 ..
3000 ..
500 ..
950 ..
1350 ..
1845 ..
1945 ..
1950 ..
1987 ..
1992 ..
2003 ..
2007 ..
35 ..
History of Visual Art
?
on.fb.me/1pAIjn4
?
1.
2.
3.
4.
?
?
WHAT
WHERE
WHEN
WHY
WHO
WHOM
?
?
?
?
?
?
HOW?
6 W 1H
25% - 50% 15-20
(Short-term Memory) 5-7
10% 50%
, 2551
Creating a New Slide Ideology 11
... /
...
1
2
0
75
150
225
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April May June July August September October
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3 animation
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!!!
4
Angsana New ()Peach play ()
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5
bullet 1
Bullet
6
Bad Color Schemes
7Data VS Effectiveness
7Data VS Effectiveness
7Data VS Effectiveness
7Data VS Effectiveness
7Data VS Effectiveness
...
John McWade
The ingredients of a Great Presentation
Aa
116 slide:ology
Background
A background is a container or surface on which to place visual elements. It can incorporate anything you want, or it can have nothing on it at all. You determine whether the surface is opaque or textured,
and whether it has a light source, and from where it origi-
nates. But first you need to pry yourself away from the
default templates with their preordained slide junk. Think
through what is really required. What reflects your intent
and personality? What reflects your companys brand?
What will act in service to your information rather than
compete with it? Consider approaching the background
in a way never seen before.
!
Its a thirsty world.
THIRST
!
Awaywith
WAR! AwaywithWAR!
Wind accounted for over1.5% of global electricity
consumption in 2008
Wind accounted for over1.5% of global electricity
consumption in 2008
Wind accounted for over
1.5% of global electricity
consumption in 2008
Baskerville BodoniFranklin Gothic
Futura Garamond
Helvetica Optima
Rockwell
(Cordia New)
(TH Niramit AS)
(TH SarabunPSK)
(ChulaNarak)
(CmPrasanmit)
(KaniGa)
(DSN Anurak)
(DSN Adirek)
(DSN Kamon)
12.50
25.00
37.50
50.00
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
2006 2005
TOTAL TAX REVENUEas percentage of GDP
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.329.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Rule#4 We dont pay attention to boring things
Rule#4 We dont pay attention to boring things
Rule#4 We dont pay attention to boring things
Rule#4
We dont pay attention to boring things
Water is the best sport drink. 60 millon
plastic water bottles are
thrown away everyday in the U
S.
15 billon gallons of soda are sold each
year in the U.S.
15 billon gallons of soda are sold each year in the U.S.
15 billon gallons of soda are sold each
year in the U.S.
July unemploymentrate in Japan:
5.4% July unemploymentrate in Japan:5.4%
July unemploymentrate in Japan:
5.4%
July unemploymentrate in Japan: 5.4%
WARM
COOL
Color wheel
Hues
(true color)
Tints
(percentage of white
added to a hue)
Shades
(percentage of black
added to a hue)
Hues
(true color)
Shades
(percentage of black
added to a hue)
Tints
(percentage of white
added to a hue)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Light tints whitewhite background
Huas
Tints
Light tints whitelight-gray background
Huas
Tints
Light tints whiteblack background
Huas
Tints
Dark tints whitewhite background
Huas
Tints
Dark tints whitelight-gray background
Huas
Tints
Dark tints whiteblack background
Huas
Tints
(Monochrome)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
(Analogous) 2 3
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
(Dyad)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Tetrad
Double Complementary
Split complementary Triad
UrgentContext
ContextNormal
Normal
UrgentContext
ContextNormal
Normal
Wrong Right
TheEnormoBurger The
Enormo Burger
We dont pay attention to boring things
We dont pay attention to boring things
We dont pay attention to boring things
We dont pay attention to boring things
We dont pay attention to boring things
We dont pay attention to boring things
Chiangdow Chiangmai
Chiangdow Chiangmai
Chiangdow Chiangmai
Chaingdow Chiangmai
Chaingdow Chiangmai
Chaingdow Chiangmai
iStock
Chaingdow Chiangmai
Chaingdow Chiangmai
Chaingdow Chiangmai
Chaingdow Chiangmai
July unemploymentrate in Japan:
5.4%
0.00
12.50
25.00
37.50
50.00
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
eqfemfeqfmegmeflmwqefmwq[rfmqpf[mefomqwofmeofmeqofmqrfmqw[fmq[mfeq[mfe
eqfemfeqfmegmeflmwqefmwq[rfmqpf[mefomqwofmeofmeqofmqrfmqw[fmq[mfeq[mfe
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Japan U.S.A. Switzerland Canada Germany U.K. Finland France Sweden Denmark
48.948.243.643.0
36.636.233.3
29.728.327.9
TOTAL TAX REVENUEas percentage of GDP (2006)
Finland 40.0% > 43.0%
Creating Diagrams 45
StructureMatrices
Trees
Layers
PictorialDirection
Location
Reveal
Process
Influence
%
Display DataComparison
Trend
Distribution
ClusterOverlapping
Closure
Enclosed
Linked
RadiateFrom a point
With a core
Without a core
FlowLinear
Circular
Divergent/Convergent
Multidirectional
Abstract Concepts Realistic Concepts
The diagram section depicts examples of six common diagram types.
The first four types show common shapes that can be used to explain
various abstract relationships. The last two types show illustrated
solutions of a more literal, realistic nature.
Below is a key for how the section is organized.
/
& ' (
)*
+
& ' ( )
46 slide:ology
Abstract Concepts: Flow
Circular: Flow that represents a continuous process without an end point. Any closed loop shape could work.
Linear: Flow construction that illustrates a process with a definite start and end point. The diagram can follow a straight line or be a series of steps along a line.
:
:
& ' (
)*
+
& ' ( )
46 slide:ology
Abstract Concepts: Flow
Circular: Flow that represents a continuous process without an end point. Any closed loop shape could work.
Linear: Flow construction that illustrates a process with a definite start and end point. The diagram can follow a straight line or be a series of steps along a line.
:
:
6 =