Building Links & Driving TrafficBuilding Links & Driving Trafficvia Inbound Marketingvia Inbound Marketing

Inbound Marketing Inbound Marketing vs vs

Outbound MarketingOutbound Marketing

Outbound MarketingOutbound Marketing

Website

TV Commercials

Print Advertising

Trade ShowsEmail Marketing

Radio Commercials

Cold Calling

Inbound MarketingInbound Marketing

Website

Link Bait

Guest Blogging

Online Video

Online PR

Forum Commenting

Online Video

Social ProfilesQ&A Sites

Document SharingWebinars

Podcasting

Blog Commenting

What Is Link Building?What Is Link Building?

Link BuildingLink BuildingLink building is usually defined as anything you do to point hyperlinks back to your website from third party websites. These links help drive traffic to your site, helps your site establish credibility, and most importantly assists your site in being found by the search engines.

Link SignalsLink Signals

Global Popularity & Trust RankGlobal Popularity & Trust RankThe more popular (important/trusted) a website is, the more links from that site matter to the search engines.

Obtaining links from highly trusted domains can results in a boost in search engine rankings.

Global PopularityGlobal Popularity

Global PopularityGlobal Popularity

Topic Specific PopularityTopic Specific PopularityLinks from sites within a topic specific community matter more to the search engines than links from general or off topic sites.

Topic Specific PopularityTopic Specific Popularity

Local Specific PopularityLocal Specific PopularityLinks from sites within a local community matter more to the search engines than links from general or non local sites.

Local Specific PopularityLocal Specific Popularity

Anchor TextAnchor TextAnchor text is one of the strongest signals the search engines use in their ranking algorithm.

Anchor TextAnchor Text

Inbound Marketing StrategiesInbound Marketing Strategies

Link BaitingLink Baiting

InfographicsInfographicsResults

102 Backlinks

505 Facebook Shares

112 Tweets

108 Diggs

10,894 Page Views

List PostsList PostsResults

724 Backlinks

95 Facebook Shares

91 Tweets

33 LinkedIn Shares

6 Google +1’s

8,525 Page Views

Content SeedingContent Seeding

Paid StumblesPaid Stumbles

Link Bait

Stumble

Thumbs Up

Viewer - TU Viewer -

TUViewer -

TU

More & more & more & more people

Tweets, FB, G+, & Backlinks

Blogger OutreachBlogger OutreachLooking for high profile blogs to publish your link bait.

TumblrTumblr

PinterestPinterest

Guest BloggingGuest Blogging

TypesTypesBlogs that directly relate to your blog

Blogs that indirectly relate to your blog

Website that sells

snowboards

Website about snowboarding

Website that sells diet pills

Website for new moms

CommunitiesCommunities

http://MyBlogGuest.com

http://www.Guest-Blogging.org

Advanced Search QueriesAdvanced Search QueriesTypical Google Search: Snowboarding blog

Advanced Search: Snowboarding “guest blog” inurl:.org

CraigslistCraigslist

Online PROnline PR

Online VideoOnline Video

Forum CommentingForum Commenting

Social ProfilesSocial Profiles

Q&A SitesQ&A Sites

Document SharingDocument Sharing

WebinarsWebinars

PodcastingPodcasting

Blog CommentingBlog Commenting

Questions?Questions?

Download My Slide Deck:Download My Slide Deck:

bit.ly/uvuwebtraffic