DO‘s of a New Websi te for Law F i rms

&DONT‘s

Setting a new website for any site or designed for law

firms should follow the SEO guidelines. It is imperative

to build SEO if you are setting a new website. You must

make your presence felt, by being seen, read, shared

and re-shared.

DO‘sof Setting A New Website Especially For Law Firms.DONT‘s

&

L E A R N F R O M T H E

I N VEST ON QU A LI TY W EB SI TE D ES I GN

Your website will reflect your image, credibility and

authority as an attorney. A copied template will ruin your

professionalism and create a negative impression.

Y O U R W E B S I T E S H O U L D C O N TA I N ?

C O N T E N T I M A G E S ABOUT YOU

C O N T A C T I N F O R M A T I O N

V I D E O S

Most lawyers use jargons or technical terms but it

should be minimized because your target market might

find it hard to understand what you mean and their

tendency to find another website is high. Images and

videos should be captivating and sympathizing.

Remember that most of your prospect clients are

victims. You can build trust among the users if they

know who you are so you must add little information

about you and your background relevant to your

profession.

YOUR WEBSITE WILL BE BENEFICIAL TO USERS?

No matter how beautiful the template is or how colorful and

entertaining the images are, your website will be of no use to a

person who has little knowledge about navigating and exploring

a website.

ARE OTHER IMPORTANT ELEMENTS OF THE WEBSITE?

H E L P F U L N O T F L A S H Y

E A S Y T O N A V I G A T E

U P D A T E D B L O G S

Too much flash on your website can be annoying. Lots of

bullets, drop down buttons, redirects, and other navigational

tools can be stressful to users. Your website should be

helpful at first glance and will lure a reader to go and read

more.

M A K E I T A C C E S S I B L E

It's not surprising to learn that a lot of devices are not

internet enabled. You have the tablet, iPod, and mobile

phones that can connect to internet. You can set your

website with responsive web design or dynamic web

design.

C A P I T A L I Z E O N Y O U R C O N T E N T

Though it is part of Do #1, creating content is valuable

more than just being part of the website. You have to

create fresh, unique and new contents from time to

time. A copied article will put your website and your

name at risk.

KEYWORD RESEARCH & SITUATION ANALYSIS

As a lawyer you must be able to identify who

would needs your help and how they look for

you.

D O S E O F O R Y O U R W E B S I T E

Lawyers and law firms have tight competition. You have

to be seen in the first page of Google, Yahoo and Bing.

SEO can do it for you. Here are SEO strategies that

your website needs:

Q U A L I T Y I N B O U N D L I N K S

O N P A G E O P T I M I Z A T I O N

O P T I M I Z E D M E T A T A G S

X M L S I T E M A P

R E D I R E C T S

B E A C T I V E W I T H S O C I A L M E D I A M A R K E T I N G

MONITOR YOUR WEBSITE PERFORMANCE BOTH ONLINE & OFFLINE METRICS

Monitor your visitors, rankings and conversion rates.

You can also ask some reviews and testimonials to add

credibility to your site. It will allow you to fully

understand the responses of your readers.

F L I P T H E C O I N T O S E E I T S O T H E R F A C E

DONT‘s W H E N S E T T I N G A N E W W E B S I T E

T H E

If you need to do something to set a quality

website, there are also things that is better being left

behind. Here are some thing that you should not do

when you are just starting up.

DONT’sKEEP ON CHANGING YOUR THEMES, TAGS & WEBSITE DATA

DONT’sTAKE FOR GRANTED CLAIMS AND NEGATIVE ISSUES.

TAKE FOR GRANTED CLAIMS AND NEGATIVE ISSUES.

SOLVE IT AS EARLY AS POSSIBLE

DONT’sCREATE CONTENTS THAT ARE TOO TECHNICAL

TAKE FOR GRANTED CLAIMS AND NEGATIVE ISSUES.

SUCH AS DESCRIBING LAWS AND GOVERNING PRINCIPLES.

DONT’sLET UNDER CONSTRUCTION PAGES SURFACE,

TAKE FOR GRANTED CLAIMS AND NEGATIVE ISSUES.

CREATED BY AL GOMEZALSEOBLOG.COM

ALGOMEZ@ALSEOBLOG.COM