Liam best

WHO WOULD BE THE AUDIENCE FOR YOUR

MEDIA PRODUCT? HOW DID YOU ATTRACT THIS

AUDIENCE?

I feel the target audience would be of a mature age to be able to understand the narrative and stay interested in the film. Narrowed down, my target audience would be generally males of the age 18-45. This is due to the content being more appealing to this demographic due to that dark theme and context which it is set, that stereotypically people of other age groups wouldn’t find appealing. In further context, younger and older audiences either side the target demographic would likely not be appealed due to themes created by my film as from my research I found that a film with my type of storyline (lone survivors) wouldn’t have appealed to audiences of that type.

WHO WOULD MY AUDIENCE BE?

In contrast, my film would also appeal to British people or people that speak the English language. This is due to the context and the setting. Due to my film being set in England and having English actors, this means the and English audience would be able to relate to feelings that are generated by the cinematography and the narrative. As a result, my main target audience is British people as people from other backgrounds wouldn’t be able to relate anywhere near as much as a British mature audience.

WHO WOULD MY AUDIENCE BE?

I attracted this audience through the use of existing conventions and Themes that arose from doing my research. The use of a recognisable storyline in comparison with other post apocalyptic films would have drawn the existing audiences in. However adding a different flare onto the typical survival film such as it being British, or the fact that the protagonists are being chased, hence the title, could have brought in a new audience or reinforced the existing audience. Another way I was able to attract my audience was through post production audience feedback. From this I was able to tweak things like sound and colour grading from the feedback that my target audience gave me. This was an effective way to attract more of my target audience as the product was made more appealing to the rest of the audience through the feedback.

HOW DID I ATTRACT THIS AUDIENCE?