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This presentation was created to highlight the difference between Social Media Strategy vs Social Media tactics by showing some basic Social Media Strategies followed by some common Social Media Tactics.
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GETTING STARTED WITH SOCIAL MEDIA
Joselin Mane CEO LITBeL Consulting
Founder @BostonTweetup@JoselinMane
JoselinMane.com
Agenda
Five Steps for Getting Started
Five Actions to Immediately Start Leveraging Social Media
The Social Media Kit and Where to Find It
Questions
THOUGHTS?
Why Social Media?
This Represents How You Will Stand Out With Effective Use of Social Media
Initial Social Media Phases(Strategy & Tactics)
1. Research
2. Set Up Profiles
3. Listen
4. Contribute to the Conversation
5. Build Relationships
RESEARCH
Step One
Tools for Research
RSS FeedsGoogle/ Alerts/ Etc.TwitterBlog Search/ TechnoratiGroups/ Fan PagesForums
Thoughts/ Suggestions/ Ideas?
Set up Profiles
STEP TWO
But on which sites? How do I know if mine is good?
• Desired Username (up to 11 letters and numbers)
• Desired Password (6‐10. 1 uppercase, 1 lowercase,
1 number)
• DOB (any date that makes you over 13 years old
will do)
• City, Zip Code
General Profile Information
Step Three
Tools for Listening
Leverage Research List
Twitter Search/ TweetDeck
Radian6
YouTube
Trends
Thoughts/ Suggestions/ Ideas?
Contribute to the Conversation and Provide Value
Step Four
Ways to Contribute
Answer QuestionsBlog CommentsCreate Case StudiesProduct ReviewsSocial Bookmark
Thoughts/ Suggestions/ Ideas?
Step Five
Build Relationships
Relationship Building Tips
Blog Contribution/ CommentsRe-TweetsEmail/ IM/ Phone CallContribute to Your CommunitiesHow Can I Help?
Thoughts/ Suggestions/ Ideas?
Five Things You can Do Today Which Will Get You Off the Bench and Into the Action
GET STARTED NOW
Finally a solution for simplifying email Your Real-time Online News Monitor
Your Online News Aggregator
Your Personal Gateway to the Internet
Get Organized!!
This is My iGoogleHow Will You Make Yours?
2. Establish Your First Social Media Profile
Tips For Facebook
Profile for Personal vs. Page for Business
All Company Details
Apps
RSS
Feeds
Advertise
Thoughts/ Suggestions/ Ideas?
Stu
mble
Upon Delicious
Tips For Bookmarking
90/ 10 Rule
True Brand Favorites
Review
Friend/ Connect
Toolbar Plugin
Keyword Tagging
Thoughts/ Suggestions/ Ideas?
MICRO
BLOG
Tips for MicroBlogging
90/ 10 Rule@ReplyValue# Hash TagBit.ly
Thoughts/ Suggestions/ Ideas?
Broadcast Yourself
… or just watch and comment for now
Broadcast Yourself, Your Business, or Your Ideas….
Tips for Video
Brand
Full URL
Audio
HD vs. HQ
Tubemogul
Keywords/SEO
Emotion
Thoughts/ Suggestions/ Ideas?
Photo Credits
Photo of old books by Lin Pernille via Flickr Question Mark Image from www.charlotte-personal-assistant.com/faqs/ Photo of “listen” ears by ky_olsen via Flickr Photo of Traffic Jam From
http://mrbarlow.wordpress.com/2008/03/29/traffic-jams-explained/ Photo of Man on Bench from http://wallpaperstock.net/waiting-on-
the-bench-wallpapers_w9630.html Photo of Social Bookmarking from
http://www.unilyzer.com/social-media-marketing/build-traffic-with-social-bookmarking/#more-164
Photo of man on stage from LibraryOfCongress YouTube Channel Photo of taking people from Deepika Bajaj via
www.activegarage.com/what-is-social-media Photo of Lego Men by Dan via http
://legomyphoto.wordpress.com/2008/09/