Ghost Partner: Making the case for Going Mobile

/GhostPartner @GhostPartner+GhostPartner

Howard Flint | CEO [email protected]

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@constantcontact#ccmobile

making the case for mobilebeyond text messages

© 2013


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/GhostPartner

#GhostLocal

@GhostPartner

share

learn more

blogs.constantcontact.com/tag/mobile/

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129,000,000# of smartphones

owned in U.S. in 2012

comscore.com

29%of Americans

use only mobile devices to access the

internet.ondeviceresearch.com

91%of U.S. adults

own a cellphonetheatlantic.com

56%own a

smartphonePewinternet.org

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welcome #2

83%of our audiences use mobile devices to manage their personal lives

80%of adults 18-44 have

their smartphones with them

22 hoursa day

mediabistro.com

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220,000,000!Google “small business mobile marketing”

GhostPartner.com

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mobile responsivevs.

mobile friendly mobile friendly

technology

question

marketing +strategy

question

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US smartphone subscriptions

expected to grow

+28% in 2013

Mary Meeker

GhostPartner.com

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people look at mobile devices

150xper day

people look at smartphones

200xper day

Alan Moore, No Straight Lines

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of Americans under 35 used a mobile device to make a donation.

40%

used a mobile device to browse non-profit websites and emails.

50%

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75%used phone to get real-time,

location-based information

70%who ran a local search via mobile acted within one hour

90%of mobile searcheslead to an action

local search

PewInternet.org

searchengineland.com

CMO Council

GhostPartner.com

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17GhostPartner.com

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18GhostPartner.com

Duh!

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19GhostPartner.com

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Litm

us.c

om

44%of email is opened on a mobile device.

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Blue Hornet

80%of users delete

mobile email that doesn’t look good.

Blue Hornet

of users

unsubscribefrom email lists after

receiving mobile email that doesn’t look good.

30%

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66%of small businesses are using mobile for their business.

34%aren’t.

small businessuse of mobile

Constant Contact customer research

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34%aren’t.

• have no plans to adopt mobile in the future65%

• lack of customer demand 56%

• “mobile isn’t relevant to my industry or business” 28%

Constant Contact customer research

GhostPartner.com

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Dorothy S. JonesApril 1, 1947 – April 5, 2013

Services

Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family.

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why not?

we’re a nonprofit…

not bestfor my

products…

cost is too high…

we’re regulated

by the government…

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mobile for operations82%

calendar ortime management

74%

customercommunications

52%

GPS / mapping

44%

accounting orinvoicing

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28GhostPartner.com

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YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT.

THEY DO.

Karen McGrane, author of Content Strategy for Mobile@karenmcgrane

“

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at the end of the day, it’s

about

success

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31GhostPartner.com

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tip#1avoid

using too much text

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avoid multiple columns

tip#2

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tip#3

clear and easy calls to action

GhostPartner.com

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avoidtiny

fonts

tip#4

9-point font, headlines don’t stand out

Minimum: 22-point headlines, 11-point body text, improved contrast

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avoidtiny

fonts

tip#4

Better: 22-point headlines, 16-point body text

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tip#5use

images carefully


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don’t ignore local

search

bonus

#1

GhostPartner.com

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don’t ask customers or supporters to

turn their phones off!

bonus

#2

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camera on the phone to take shots in-store or with customers, social posts from businesses featuring images, etc. don’t

ignore mobile

tech

bonus

#3youtube.com

100 hoursof video uploaded

per minute

1.4 billion images

taken on mobile per dayNokia’s Vesa Jutila, at DigitalK 2012

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44%

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less is more. focus – use less text

use a single column

clear and easy calls to action

no small fonts (test, test, test!)

use images carefully (don’t rely on them)

claim your listings: be found on local search!

let your customers use their phones

don’t ignore your phone (pics, video, social)

GhostPartner.com

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next steps

have more questions? check out our answers to 10 of the most popular at the blog…(http://blogs.constantcontact.com/fresh-insights/10-mobile-marketing-questions)

if you’re ready to review your email template for mobile, call a coach today: 855-816-6508

want to learn more? try other live local seminars near you…constantcontact.com/local-learning/seminars.jsp

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March Workshops“Getting Started with Constant Contact”

Thursday March 13th, 9:30-11:30amChambrel Senior Center~~~~~~~~~~~~~~~~~~~~

Workshop + WineFree Wine Tasting after workshop

Wednesday March 27th, 6:30-8:30pmTotal Wine by Perimeter Mall

GhostPartner.com/Workshops

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making the case for mobilebeyond text messages

Business

Ghost Partner: Making the case for Going Mobile