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From webinar- Mastering Google Analytics July 26, 2011
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MasteringGoogle Analytics
Why Is Tracking Important?
What to Measure
• Main Business Goals (Sell more widgets)
• Metrics (Sales)
• Micro-Goals (newsletter signups, webinar registrations, etc.)
• Micro-Metrics
How to Set Up Goals
Segments
How to Analyze Segments
Traffic
Conversion Rate
Bounce Rate
The Dashboard
Location and Languages
Traffic Sources
Keywords
Content
Intelligence
Goals
E-Commerce Tracking
Advanced Segments
Questions
www.bit.ly/zeke-analytics
www.bit.ly/zeke-analytics-video
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