ITALY FAVOURS

UK RETAILERS

WHAT MATTERS TO ONLINE SHOPPERS

MOST LIKELY TO SHOP AT LOCAL ONLINE MARKETPLACES:

56%ITALY

21%JAPAN

31%RUSSIA

37%GERMANY

49%AUSTRALIAMOST FREQUENTLY SHOP FOR CLOTHES FROM INTERNATIONAL BRANDS:

MOST LIKELY TO SEEK OUT FOREIGN BRANDS:

ITALY JAPANRUSSIAGERMANYAUSTRALIA

AUSTRALIAITALY GERMANY

TOP CUSTOMER PRIORITIES

SHIPPING OPTIONS

RETURNS POLICY

ABILITY TO USE ONLINE PAYMENT PROCESSOR

GUARANTEES

TOP DELIVERY PRIORITIES

DELIVERY TIME

TRACKING

PICK UP OPTIONS

RETURNS OPTIONS

DELIVERY PREFERENCES

MOST LIKELY TO ONLY PURCHASE FROM A STORE WITH…

HOME DELIVERYGERMANY 83%

ITALY 82%AUSTRALIA 79%

JAPAN 72% RUSSIA 45%

LOCKER COLLECTIONRUSSIA 17% GERMANY 6%

ITALY 3% AUSTRALIA 2%

JAPAN 2%

EASY RETURNSRUSSIA

PREFERRED RETURNS METHODS:

POST OFFICE/LOCAL DEPOT

#1ACROSS ALL TERRITORIES

COST OF DELIVERY

FREE RETURNS GERMANY

IN-STORE RETURNS AUSTRALIA

COURIER COLLECTION FROM HOME

RETAIL STORE

DROP OFF AT LOCKER

£

41% 4%18%21%23%