5surprisingly simple ways to show customers you care

87%Of consumers say they want a meaningful relationship with businesses.

Source: 2014 Edelman Trust Barometer

87%Of consumers feel businesses succeed at building meaningful relationships.

Source: 2014 Edelman Trust Barometer

17%

So how can you do better than everyone else?

CHECK IN WITH YOUR CUSTOMERS

personally.

1

1In the age of data analytics

and mass mailing lists, customers can feel like they

have no identity.

Reach out to your customers one by one.

Too much work? Crunch the numbers for a startup team of 5:

10 minutes per email 1 email per person 5 emails per day

25 emails per week 100 emails per month

That’s not bad at all.1

don’t end up like this guy though

Too much work? Crunch the numbers for a startup team of 5:

10 minutes per email 1 email per person 5 emails per day

25 emails per week 100 emails per month

That’s not bad at all.1

ASK FOR FEEDBACK (and take it seriously!)

2

The important thing about feedback is showing your

customers it mattered, whether or not you

implement it. 2

Example: Trello’s public features board lets users watch their feedback come to life.

2

3ALWAYS FOLLOW UP

WITH CUSTOMERS after resolving their

issues.

3 *sometimes that takes a while.

Issues aren’t resolved when the product is fixed. Issues

are resolved when your customers are happy again.*

Example: Desk makes answering questions and following up with customers painless.

4USE SOCIAL TO ENGAGE, not to talk about yourself.

Social isn’t there for you to blow your own trumpet. It’s for you to have meaningful conversations.

4Example: Sparkcentral helps you find and answer every time someone mentions your company.

5CELEBRATE YOUR

customers’ successes.

5Treat your customers

like partners. Tell their stories and share their

success.

Example: Geckoboard tells stories about their customers and

celebrates the unique character of every one.

MEANINGFUL RELATIONSHIPS AREN’T BUILT IN A DAY.

1 Check in with your customers personally. 2 Ask for feedback (and take it seriously). 3 Follow up with customers after resolving issues. 4 Use social to engage, not to talk about yourself. 5 Celebrate your customers’ success.

So get started now…

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5 surprisingly simple ways to show customers you care

by

Dominic Hung (@dom_hung) +

The GoSquared Team (@GoSquared)