Despite the popularity of digital advertising, direct mail continues to be a powerful marketing option for small business owners. And in many cases, when traditional is used properly, it can help generate even more awareness about a product or service and find even more customers. During this Small Business Marketing 101 Webinar, we'll explore five key ways direct mail can attract customers. You'll learn how to: Define your area Provide more than just an offer Rule of 7 Develop a marketing system At Cole Information, we're passionate about helping you find new customers.
<ul><li> 1. 5 tips to Attract CustomersUsing Direct Mail 1 </li> <li> 2. Session Framework Kurt Johnson Lora Ullerichkurt@postcardbuilder.com Lora.Ullerich@coleinformation.comwww.postcardbuilder.com www.coleinformation.com </li> <li> 3. Session Framework Session FrameworkTips to define your area and target tools.Step-by-step postcard design to drive results. Close with five action points to start on today. </li> <li> 4. BackgroundCole Directory published in 1947.Crisscross directory of addresses & phone numbers.Invaluable information for: Telemarketing Jack Cole, Cole Information founder Debt collection Law enforcementToday, web-based lead generation for businesses. </li> <li> 5. Features: Webinars Articles Buddys Blog Resources </li> <li> 6. Connect with us: Facebook Linkedin YouTube Twitter </li> <li> 7. Youve got mail! Despite: Social media popularity Cell phone explosion Email marketing campaigns Mail is big business: 171 billion pieces of mail processed by USPS in 2010 80% scan direct mail 4.7% growth in 2012 </li> <li> 8. 5 Direct Mail Tips to Session Framework Attract New CustomersDirect Mail is more effective with smaller trade areas.It takes 7 impressions on average before a customer makes apurchase decision.Develop long-term marketing systems.Consider the new USPS Every Door Direct Mail program.Perfect postcard design. </li> <li> 9. Define your CommunityList builders arefreeAccurateinformationEasy to use </li> <li> 10. Rule of 7Research Proves 7 impressions Make a Sale: More brand impressions=higher response. The more a prospect sees your brand, the move favorable the impression. Need to be top of mind at the time a purchase decision is being made. </li> <li> 11. Sustainable MarketingCreate marketing systems that work.Test & measure.Rule of thumb: Mail 5,000 pieces Expect 1% response rate (50 prospects) Close 20% responses (10 new customers)Repeat! </li> <li> 12. Ever Door Direct MailNew Product from the Postal Service: Good: 14.5 cent postage, no permit needed, no address needed. Bad: Must be larger than 6 x 11.5, extensive reporting and sorting, limit of 5,000, cant target just homes. Look for other vendors to facilitate service and drive down costs www.EveryDoorDirect.com </li> <li> 13. Perfect Postcard DesignStopping powerProduct informationCompelling offerRelevant message </li> <li> 14. Show Stopper </li> <li> 15. Local referenceYears experienceQuality work </li> <li> 16. Product Information </li> <li> 17. Compelling Offer </li> <li> 18. CreateHarmony </li> <li> 19. CreateHarmony </li> <li> 20. mLetterQuote LetterPre-Planning LetterIm in your areaJust Listed/Just Sold </li> <li> 21. Five Action Points Define trade area Crunch the numbers Design a campaign Create harmony in your approach Commit & track </li> <li> 22. ResourcesColecommunity.com Resource filled with webinars, videos, a blog and articles dedicated to small business owners grow their business.Postcardbuilder.com Resource based in Minnesota who specializes in direct mail for small business owners. </li> </ul>