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DEMYSTIFYING ONLINE LEAD GENERATIONDiscover How to Track and Convert Leads Online
@2WebDesign
Optimize Landing Pages
7 Ways to Generate Leads
Nurture and Convert Vistors
✓
✓
✓
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✓
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1 Search Engines
@2WebDesign
1. Search Engines
@2WebDesign
Evolution of Google
1. Search Engines
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Evolution of Google
2 Social Media
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2 Social Media
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• Go where your audience is !• A platform to converse and engage !• Share information
2 Social Media
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• Continuously evolving rules !
• Saturated with competition !
• Free can only go so deep
3 Paid Campaigns
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3 Paid Campaigns
@2WebDesign
Search Engines
1
3 Paid Campaigns
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Search Engines
1Social Media
2
3 Paid Campaigns
@2WebDesign
Search Engines
1Social Media
2
Video
3
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@2WebDesign
Your website is the
HUB for capturing
leads
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STELLAR WAYS TO CAPTURE LEADS
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1 Compelling Content
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2 Landing Pages
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2 Landing Pages
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3 Social Media
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Gated Content
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Twitter Cards
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4 Live Chat
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Capture Email
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5 Videos
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Before
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During
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After
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6 Pop Up Offers
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Social Media Followers
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Newsletter Subscriptions
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Discounts / Offers
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7 Events / Workshops / Webinars
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Registration
Contests
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OPTIMIZE LANDING PAGES
OPTIMIZE LANDING PAGES
Call-to-Action (CTA)
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OPTIMIZE LANDING PAGES
Call-to-Action (CTA)
• action orientated !• simple !• clear !• contrasting colours
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OPTIMIZE LANDING PAGES
Landing Page
Keywords
Action & Value Oriented language
Social Sharing Single Goal
No site navigation
Write in second person
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OPTIMIZE LANDING PAGES
Landing Page
• logo !• mobile friendly !• social proof !• include image
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OPTIMIZE LANDING PAGES
Content / Offer
• useful !• something special !• variety of content
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OPTIMIZE LANDING PAGES
Thank-You Page
Claim offer
Additional related resources
Social Sharing
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✓
@2WebDesign
@2WebDesign
#1 Way To Nurture Leads
EDUCATE
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Use your BLOG as a HUB for
fresh, targetedCONTENT
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CONTINUE to stay in TOUCH with your
AUDIENCE
Any Questions?www.2webdesign.com (306) 664.2932 [email protected]
www.2leadgeneration.com
@2WebDesign
2webdesign-com
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