Ecommerce Day Poland 2014 - PayPal - How check-out process can affect your sales. New trends in online payments - Botond Boros

© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.

How checkout process

can affect your sales

Botond Boros, PayPal CEE


2

What is cart abandonment? Customer empties cart immediately in your webshop


How often does it happen? 7 times out of 10 purchase actions

of the shopping carts are abandoned

right before the transaction is complete 67%

3

88% of internet shoppers openly admit to

abandoning a shopping cart without

making a purchase

Sources:

Understanding Shopping Cart Abandonment, Forrester report

Comscore: http://www.getelastic.com/shopping-cart-abandonment-

stats-infographic/


4

Which industries are the most endangered?


5

Reasons for dropping a cart

56%

36%

32%

25%

24%

21%

18%

17%

16%

15%

0% 10% 20% 30% 40% 50% 60%

Presented with unexpected costs

Found a better price elsewhere

Overall price is too expensive

Website navigation is too complicated

Website crashed

Process was taking too long

Excessive payment security checks

Concerns about payment security

Delivery options are insuitable

Website time out

Source:

http://conversionxl.com/shopping-cart-abandonment-how-to-recover-baskets-

of-money/


REASON #1: PAYMENT

SECURITY

6


7

Online fraud rate by order: 0.8%

Mobile fraud in revenue: 1.4%

Avg value of 1 fraudulent order: $200

Source: Cybersource Online Fraud Report 2013


PayPal at a Glance Introduction to PayPal

8

An easier, faster and safer way to pay and get paid online.

Safe Convenient Fast


9

PayPal’s fraud rate: 0.14%

Transaction monitoring

Network of authorities

2000 people fighting

fraud 24/7

Seller/buyer protection

program

PCI/AML Compliant

PayPal is Safe An Important Trustmark for every shop


10

29% - No!

Online Buyers

45% - No!

Mobile Buyers

44% - No!

International Buyers

Safety is the most important factor why buyers prefer

PayPal

Would you have the purchase if PayPal was not an available payment option?

Why not?

1. Safety (75%) 3. Loyalty (10%) 2. Convenience (24%)

PayPal Sales Lift Report EMEA 2014, Online, Mobile, Cross border


REASON #1: PAYMENT

PROCESS IS TOO LONG

11


12

Traditional payment flow

1


13


2 3


14


4

2:30 - 06:00 minutes


15

PayPal payment flow

1

Click on Checkout button


16

PayPal payment flow

2

Login to PayPal


17

PayPal payment flow

3

Confirm payment by clicking on the

button ‘Continue’


18

PayPal payment flow - mobile

Confirm payment by

clicking on the button

‘Continue’

Login to PayPal Click on ‘PayPal’


Sales uplift

in intra-border sales

Sales uplift

in cross-border sales 21%

9%

19

PayPal payment flow


20

PayPal is hassle-free Start selling in a few clicks!

Instant Payments

API Based Solutions

Multi-channel by Default

Payment processing made simple

Get paid instantly

Withdraw to bank account

immediately

Instant Payment notifications

Get started - today!

Easy integration – API based

solutions

Full reporting functionality

Simple, mobile optimized

checkout process by default


PayPal payment flow – Express Checkout from Q4

Light box payment panel

Login/confirm/change right in

the pop-up

No redirect to PayPal


22

PayPal payment flow - now

2. PayPal payment Login, confirm

3. Webshop Redirect to webshop

1. Webshop Choose the product

Without PayPal

CVC code, expiry date, bank

account number


23


24

PayPal payment flow – Express Checkout from Q4

1. Webshop with on-site payment Choose the product + Payment with PayPal

+


Sales uplift

in intra-border sales

Sales uplift

in cross-border sales 21%

9%

25

Thank you for your attention!

For more information: [email protected]

mailto:[email protected]

Small Business & Entrepreneurship

Ecommerce Day Poland 2014 - PayPal - How check-out process can affect your sales. New trends in online payments - Botond Boros