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Eng@ging Entrepreneurs Online
Online Registration
Alex GauthierAdvisory Board Member@ Million PeacemakersVP Marketing @ Amilia
– Online Registration & membership software –
About
Daily Average Time Spent on Media (in minutes)
Source: Statistia 2015
Daily Average Spent on Social Networks (in hours)
Source: globalwebindex 2014
Expectations from this talk?
Top reasons to join a Chamber of Commerce?
Stories
Don’t be WaldoI hate Waldo…
Google Search Trends
Interest over time in the U.S.
Source: Google Trends 2015
MeetupChamber of Commerce
Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15
Amilia TrafficB
A
An online journey
A: What we thought people where searching for
B: What people were actually searching for
1. Make it easy to find you
Google AdWordsFacebook profile and adsLinkedIn group and profile and adsWrite good contentHave your members write good content
2. Make it Easy to join you
Online registration forms Online paymentAllow recurring paymentsMake membership a monthly or yearly subscription
3. Make it easy to stay in the loop
Regular newsletter & blog postsShare member profiles on your blogShare events and news and content on FB and LinkedInUse LinkedIn groups for discussion among members
I was Mr Miyagi-ed onceAnd I loved it…
Membership Attrition rates in Fitness
20% 30% 40% 50% 60%
0%
100%
A: <5% of clubs with less than 30% attrition
A
B
C
B: 90% of clubs with 30%-50% attritionC: <5% of clubs with more than 50% attrition
Attrition rate
% of clubs
Source: IHRSA 2014
The leaky bucket syndrome
A shared challenge
Fitness Clubs
DonorsChambers of Commerce
Associations
Skiing at Squaw Valley
Ouch!
The Atwater Club
Established: 1926
Leading cause of Attrition
Squash this!
More than just beer
1. Give stuff for free
It works 100% of the time, everytime. Free Trial – come to all events free for 1 month Free events, meetups, training for new members Provide amazing content (eBooks, Webinars, blog posts,
newsletters, etc) Send video excerps of great speakers to new members
2. Bridge online & offline
Once I’ve paid my dues – contact me personally by emailHave an existing member break the icePromote mentorship opportunities.
- LinkedIn, Chat, Skype, Face-to-face
3. Everyone loves a discount
Don’t be that guy who only gives discounts to new members. Use the concept of drop-ins & class passes
- for events, workshops, activities Promotions based on age of participants 1st renewal has a 50% discount
That time I wanted a tribal tattoo
Google Search Trends
Interest over time in the U.S.
Source: Google Trends 2015
VeganCrossfit
How do you find the vegan at a party?
I’M VEGAN
What’s the first rule of Crossfit?
You never shut up about Crossfit
They are part of a tribe
What’s a tribe anyway?
Group of like-minded people They share a cause Active members Feel the cause is bigger than themselves Membership is voluntary Act as evangelists Has a leader(s)
Frank & Oak
1. Social Proof
Compliment your offline offering with an online one:- Webinars- Ask Me Anything (AMA)
Share events, news and content on Facebook and LinkedIn Boost & promote these posts, reach a wider audience
2. Exclusivity
Invite a select few to be involved in creating great content Share expertise & industry knowledge Personal stories & Success stories Share member profiles on your blog
3. From Online – Back into Offline
It’s more than business- Varied learning opportunities
Make them feel they are part of something bigger - Support a local community initiative- Share progress & goals online
Send thank you packages at their work
Coming full circle
1. Offline to online
2. Bridging Offline AND online
3. Online back to offline
Ideas?Question?Comments?