• Our business is named Market Savvy because we believe in doing business cleverly, without waste

• Our services involve marketing, business advice and campaign delivery

• Our clients are health practices and health organisations and not for profits

• We help these organisations market themselves better, achieve a stronger brand, more brand awareness and achieve better commercial outcomes

• Marketing for health organisations has become urgent, especially for health practices

• Many GP practices have corporatised and moved allied health services in-house

• Private practices are businesses that must market themselves effectively to get referrals and new patients – and sustain and grow

• This is where Market Savvy helps – we assist owners of medical practices to get more patients and achieve a stronger brand

• Being found by patients in your local area via Google is critical to the practice

• About 10 years ago, distributing brochures was a good way to promote a brand. But now that does not work anymore. People just look at brochures and leave them

• People these days tend to search Google for all their needs

• Creating a website that can easily be found is one of the ways to solve the problem

• The common thinking of consumers is that, "If you are not in Google, your business does not exist"

• In Google, you have to be very good at making sure your media content reaches all of the needed requirements to be able to get the attention of your customers

• Other effective marketing strategies for private health practices:✓ Good website✓ Good search engine optimisation✓ A good referral program for their GP

(80% of their referrals came from GPs)✓ Patient referral program

• “Our clients work smarter, not harder"

• We deliver low cost but high impact strategies for clients

• Email: megan@marketsavvy.com.au

• Website:marketsavvy.com.au

Megan WalkerCEO, Market Savvy