Marketing to Millennials A Social Approach for a Social-Savvy Generation

Gregory Shove

@GregShove

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linkedin.com/company/ SocialChorus

About SocialChorus

For brands

people love

Most important consumer generation. EVER.

More spending power than any other generation

In 5 years, the purchasing power of millennials is estimated to be

Uniquely different

• Digital natives• Grew up in era of economic and

social instability • Strong parental relationships

Millennials don’t trust your advertising

Perfecting the art of avoiding advertising

Millennials trust their friends

Millennials consider products if a friend recommends

Social engagement leads to sales

How to market to millennials?

Friend > Brand engagement

Collaborate

• Bring millennials into the process

• Nearly 50% want to advocate for your brand

Let them share their stories

• Make it easy• Make it mobile • Make it fun

Fruttare

Be a brand they want to be associated with

• Millennials won’t advocate for any brand – but they will advocate for a brand they love

Build long term relationships

• Show millennials you care about them and they’ll care about you

Mine millennial data to improve marketing• When you know

your customer, your marketing is better

Additional questions? Want to learn more? • #SocialChorusU Twitter Chat– Thursday, August 1st at 11am PT

• Download the ebook– http://bit.ly/145Fxzo

• Contact us– www.socialchorus.com/contact