Ogilvy Labs @ Digital Shoreditch: Sarah Drinkwater

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1. How to spot great ideas in the crowd. Sarah Drinkwater 2. Big meets small is beautiful. Appear Here x Jamie Oliver Backscratchers x BBH 3. But how do you know which startup you should partner with? 4. Get comfortable with risk. 5. Make the most of middle men. 6. How to speak to startups. 1. Keep it concise 2. Set expectations of what you/client want 3. Share the timeline (and payment) early 4. Start small 7. Use your imagination. Dont spend til you test. 8. And remember... Some of the best ideas seem crazy to start with. This company has $2M in funding and hasnt launched yet. 9. Thanks!