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Raise the bar high!
Piotr Wilam @ Product Development Days
I am not a product guy
But I was co-building several products.
My first product
I love it but…
If you are not ashamed of the first product, you shipped it to late!
Onet.pl 1999
In my opinion it is the top of usability, technology and design in 1999!
The biggest (in size) product is my home
It is always the same with all products: function...
but also beauty, technology, people, budget, deadline...
Thoughts
Startups at different angles:
product, client, sales, profit, leader, team, brand, growth…
My thoughts about product building in startups.
THOUGHTS
My meeting with Gil Penchina in 2012
“I met a startup this morning. Everything was OK but I will not invest - they did not do things in Silicon Valley way.”
My meeting with a French investor in 2013
“One can easily recognise startups from Scandinavia and especially from Stockholm because of the design that is above average.”
Two years later Stockholm has the highest density of unicorns in Europe.
My conversation with Marcin Szeląg in 2015
“The most neglected position in Polish startups and in Innovation Nest portfolio is VP of Product.”
Conclusion: Design Matters!
… and there is a lot to do in Kraków and other local centers.
STARTUP ROADMAP
Idea
Client’s needsProblemObservationIdeaNew solution
Empathy
Ability to observe
Ingenuity
Entrepreneurship
Experience is not a must
On the way to Product-Market-Fit
Client interviewsPrototypeFeedbackIterationsPivotingVision
Co-founder
Designer / UX designer or
Talented layman
Why startups do not get to Product-Market-Fit?
First productSecond sales and then other reasons
The path to Round A
New realeases of the productTeamCo-operation with sales and marketingCustomer supportCompetition
Professionalisation
The process of product management
Why startups do not have 4x annual growth at this stage?
Suprise, suprise...
First productSecond sales and then other reasons
Scaling
Product roadmapVisionTeam managementCompany buildingNew product lines
Professional product development in organisation
WHAT IS NEEDED HERE in Kraków?
to have more great ideasto have more startups with product-market-fit
to have startups with 4x annual growthto have unicrons
The culture of design
Appreciation for great products
Designers
A design community
Designers in startups
Designers who are co-founders
Workshops and training
Hundreds of designers
Product managers
Why is there so few product
managers here in Kraków?
That is people who understand clients, product, competitors, sales, team and are able to connect everything together to manage great products.
VP of product
Team Development
Product Vision
Execution
Product Culture
Experience
The culture of design
Appreciation for great products
Entrepreneurs, software engineers, marketing and sales people and all others working with product
Good design is not luxury, it is necessity
WHAT IS NEEDED HERE in Kraków?
the culture of designand
and experienced people
Good design is not luxuryit is necessity
Thank you
Twitter: @piotrwilam
My blog: medium.com/@piotrwilam