17 Best of the Tools to Kick Start Instagram Marketing

Instagram is an incredibly powerful social media platform for marketing. It boosts engagement because

images are way more exciting than words.

Visual content has gained much limelight with the increase of mobile users and Instagram has more than

600 million monthly active users.

We have gathered up 17 tools in this post so that you can get going with your marketing efforts on the

fastest growing social network. Embrace these tools for posting regularly, engaging, selling, managing

accounts and measuring results.

1. Olapic

It offers several products. Tapshop and Piqora are now owned by Olapic. With the help of Tapshop you

can turn your account into an online shopping portal. And, Piqora lets you know which images are likely

to get the most likes and comments and help you improve your marketing strategy.

Features

Unique hashtag analytics

Follow and find influencers in your niche

Schedule and monetize posts

Analyze your top performing content

Pricing

It is available for free

2. Repost

This tool makes it easier to repost photos and videos on Instagram by giving credit to the original

Instagrammer. With the help of it you can also which photos are getting maximum reposts.

Features

Repost posts of your followers on your own profile

Search for relevant users, tags and contests.

Pricing

Free version available

Pro: $4.99 per month

3. Crowdfire

This tool helps you to come up in the searches. It provides you an easy way that why your followers

count is going down by showing you your inactive followers and unfollowers.

Features

Manage and grow your following

Keep track of social media updates

Find the right audience

Tells you the best time to schedule and post

Pricing

Free version of app allows you to manage up to 2 accounts

Premium version also available

4. Mulpix

This tool works as an advanced Instagram search engine. It is a powerful tool which helps you discover

new content through multiple hashtags.

Features

Search for captions, mentions and tags

Monitor and curate Instagram content

Pricing

It is available for free

5. ScheduGram

It provides you an easier way to manage Instagram for clients and brands. It’s a troublesome task to

transfer the photos to mobile and then upload it but with the help of this you can post on Instagram

from your desktop.

Features

Schedule single or multiple posts

Manage and post to multiple accounts from same dashboard

Post from your computer

Pricing

7 day free trial

$20 per month for 1 account

6. Hootsuite

It is the best social media management tool. You can connect up to five accounts with this tool from

different platforms like Instagram, Facebook, and Twitter etc. With the help of this you can also track

that which post is resonating well with your target audience.

Features

Follow ongoing conversations

Monitor your feed

Schedule future posts

Pricing

The tool offers both the free and paid versions.

7. Later

This tool is a number one marketing platform for Instagram. It provides you the simplest way too

schedule your posts for later time. You can manage your visual content campaigns with the help of this.

Features

Helps you plan, schedule and publish posts

Store and organize photos and videos

Manage up to five accounts

Pricing

Basic: Free for individual users

Plus: $9 per month

Premium: $19 per month

Starter: $299 per month

Brand: $49 per month

8. PLANN

It is a visual planner and scheduler application of Instagram. It can be useful for marketers who want to

become more productive by planning your content in advance.

Features

Visually design your feed

Drag and drop media

Visually plan your feed in advance

Manage hashtags

Pricing

Free

Basic: $3 per month

Premium: $5 per month

Unlimited: $9 per month

9. Layout

It is Instagram’s own application which lets you combine multiple photos in a single image. You can drag

and drop photos to rearrange, zoom in or zoom out and put it in a layout. You can also create

arrangements and mirror effects in your images.

Features

Multi-image collages

Create interesting layouts

Pricing

It is available for free.

10. Prisma

It is a recent application which offers amazing artistic filters which are inspired by popular artists like

Picasso and Van Gogh. It helps you make your post more creative and attractive.

Features

Turn memories into art with the help of Artificial Intelligence

Fast sharing

Pricing

It is available for free

11. Inselly

The tool is an Instagram marketplace as it converts your pictures into products by using a single hashtag.

You need to upload a photo and add a popular hashtag to it. And your followers will be informed that

this product is out for sale.

Features

Makes products easily searchable, sortable and shoppable

Pricing

The tool is completely free.

12. Tagboard

It allows you to search and follow hashtags, as it is a social search and display platform. With the help of

this you can easily find out the social media post to share with your potential audience.

Features

Content aggregation for websites, events etc.

Find out the visual content that is being shared the most

Pricing

It offers a free version; freemium

And for the pricing of paid version contact Tagboard

13. Soldsie

It increases your conversions with the help of your Instagram presence with Have2Have.It. The tool ties

up photos with the content so it becomes easier for followers to discover new posts and products.

Features

Conversion tracking reports

Syncs with your Instagram product and posts and manages your ecommerce

Pricing

Free: up to 49 clicks per month

$5 for 50-499 clicks per month

$45 for 500-999 clicks per month

$150 for 1000-2999 clicks per month

$300 for 3000+ clicks per month

14. INK361

It provides valuable insights for marketers, brand leaders and analysts to grow and engage with

Instagram audience. The statistics it provides can be based on location, timing, hashtags etc.

Features

Manage and analyze your account and audience

Monitor competition: Track competitor’s presence

Pricing

Free

Pro: price to be determined soon

15. Iconosquare

The tool helps you organize, understand and measure your content. It offers valuable insights so that

you can improve the performance.

Features

Analyze engagement

Comment tracking

UGC monitoring

Manage multiple accounts

Pricing

It offers a 14-day free trial

Plus: $54 per year

Elite: $174 per year

Master: $294 per year

Enterprise: $990 per year

16. WEBSTA

The tool helps the marketers understand their audience so that they can make further growth. It also

helps them in engaging with the audience and find new followers.

Features

Analytics report

Customize your feed

Explore new users, hashtags etc.

Manage account

Pricing

For now it is available for free.

17. Social Insight

The best tool to get your Instagram Analytics as it provides in-depth analytical data of your account. You

can better understand your followers and accordingly identify, analyze and optimize your campaign.

Features

Useful analytics

Add team members

Monitor engagement

Email reports and updates

Pricing

All the three versions offer free trial period.

Small Agencies or Enterprise: $299 per month

Business: $79 per month

Poweruser: $29 per month

Now, easily track and evaluate success of your overall marketing efforts on Instagram with the help of

above mentioned tools. Because having the right tools with you can make a world of difference in your

marketing strategy.

Source: 17 Best of the Tools to Kick Start Instagram Marketing