5 Tips to Maximize Facebook for Self Storage

Proprietary and confidential. Do not distribute.

5 Tips for Facebook Success

Proprietary and confidential. Do not distribute. 2

FindLocalStorage.com

Holly Ritchie-Fiorello Director of Business Development, FLSSelf Storage Industry Presenter Digital, Social, & Technology

[email protected]@hollyfiorello Linkedin.com/Hollynritchie

mailto:[email protected]


About Find Local Storage

Creates Additional Rental Opportunities

Lists Self Storage Facilities in one Consumer Shopping Friendly Platform

Owned & Operated by 30 Self Storage Industry Professionals (29 Self Storage Facility Owners)

Company Mission to Drive Down Lead Acquisition Costs

www.FindLocalStorage.com



“Goodbye 4 P’s of Marketing – Hello 4 C’s of Digital: Creating, Curating, Connecting, Culture”

https://www.youtube.com/watch?v=jottDMuLesU&feature=youtu.be



1.What’s your Goal? 2.Measure & Adjust3.Plan and Use Time Saving Tools4.Listen and Engage with your Community 5.Use Advertising


Have a Strategy

Have the end action in mind. Do you want them to like your page? Call, submit a contact form, or complete a reservation or a rental on your website?


Anatomy of a Great Post

High Quality Image Fosters Engagement: Open Ended Questions Provides Value/Information to End User


Your Website

Once you have determined what your goal is, your website needs to be fine tuned to funnel traffic to the goal.

This is an extremely important step that needs to be taken before you begin your social media program


Example Goal 1 : Build Likes

Strategies: Invite to like by emailCreate like and share contestsRaffle Winners Only Announced on FBAdvertising a well liked post


Brand Awareness Strategy : Suggested Pages

• Strategies: • Invite to like by email• Create like and share contests• Raffle Winners Only Announced on FB• Advertising a well liked post


Brand Awareness Strategy : Like and Share Contests


Brand Awareness Strategy : Emotionally Resonating Content


Brand Awareness Strategy : Exclusive Facebook Raffles


Brand Awareness Strategy : Sponsored Videos

https://www.facebook.com/rochesterselfstorage/videos/vb.1446459778963051/1597802850495409/?type=3&theater


Example Goal 2 : Direct Traffic to Website

Strategies: Clear Call To Action on Cover PhotoCombine Posts with content, high quality

images, AND link to websiteSponsoring a post with a CTA


Funnel Strategy : CTA on Cover Photo


Funnel Strategy : Photo, Content, & Link

Combine Posts with content, high quality images, and ask for the engagement.


Funnel Strategy : Sponsor Post with CTA


Measure & Adjust – business.facebook.com


Measure & Adjust – business.facebook.com


Measure & Adjust – Google Analytics


Plan & Use Time Saving Tools

Content Calendar Determine Posting Schedule Spend 1 Hour a week or half a day a

month planning out your content and how it will appear

Holidays, & Community Events Use Google Alerts to share

Influencers Content


Plan & Use Time Saving Tools – Google Alerts


Time Saving Tools : Hootsuite Your Command Center


Time Saving Tools : Hootsuite Chrome Extension “Hootlet”


Listen & Engage


Listen, Engage, Be Relevant

Follow Local Influencers Pay attention to what they are sharing and

what is getting engagement News Stations Community Pages Local Realtors Local moving Companies Local Universities


Listen, Engage, Be Relevant (Tagging)


Listen & Engage

Monitor your page for comments, and messages. Respond in less than 5 minutes to 90% of your posts and get a verified badge.


Paid Advertising : Sponsored Likes

Call To Action


Business.Facebook.com


Advertising


Advertising


Questions?

Holly [email protected](248) 671 - 4808

Social Media

5 Tips to Maximize Facebook for Self Storage