7 Ridiculously Awesome Ways to Rule LinkedIn By Larry Kim

Get More Engagement Than President Obama*

7 Ridiculously Awesome Ways to Rule LinkedIn!

#SocialPro #22A1 @larrykim

Couple of Random Facts About Me

1. Expert Drone Pilot

2. Have a 1-Year Old Kid (#ppckid)

3. Slightly Addicted to Boom Beach (Mobile Video Game)

4. Founder of WordStream, Inc.

2008 2015


Why Should Marketers

Care About LinkedIn?

? #SocialPro #22A1 @larrykim

LinkedIn = 1/10th Facebook in Monthly Active Users



2015 Q2 revenue distribution by revenue stream Total revenue advanced 33% year-on-year to $712M

Talent Solutions 62% - $443M

Premium Subscriptions

18% - $128M

Marketing Solutions

20% - $140M

Primarily a Recruiting / Sales

Prospecting Platform / Online Resume Database

A Few Things I’m Annoyed About

LinkedIn…


LinkedIn Company Pages are Challenging!


No Way to Invite People to Like Page


Facebook Invite Email Contacts Twitter Find Friends

No Way to Tag People or Inject Yourself Into Conversation


Twitter is Conversational

LinkedIn Limits You to Commenting on Your Own Posts.

No Way to Search LinkedIn Updates (Search for Groups, People & Company only)



LinkedIn Groups


No Way to Publish Blogs to Company Page


No Way to Publish Videos on LinkedIn


Facebook Video Posts Twitter Video Posts

ORGANIC LINKEDIN COMPANY PAGES = TRAVELLING BACK IN TIME 10 YEARS


What about Paid LinkedIn Ads?

(Self-Service Offering)



LinkedIn Ads Even More Challenging

Advertising Revenue Tiny vs. Facebook (1/25th)


No Way to Promote LinkedIn Company Account


Facebook Page Promotion Ads Twitter Follower Campaigns

No Remarketing


Very High CPCs



No Quality Score Rewards


No Conversion

Tracking


Very Limited Ad Formats


No Behavioral Ad Targeting


You Can Target “Offline” Behaviors (Purchases, Interests) in Facebook & Twitter

No Custom Audiences on LinkedIn


You Can Target Emails, Phone Numbers and Social IDs on Facebook and Twitter.

Marketing on LinkedIn: Kind of Feels Like Suicide Mission


How to make Your LinkedIn Personal & Company Page.. •  Get Tons of Connections

•  Drive Tons of Engagement and Qualified Traffic

•  Without Paying for Ads?

Note: Looking for BIG wins here (not just busywork).

#heroconf @larrykim Brought to you by:

www.wordstream.com/learn


Be a LinkedIn Unicorn in a Sea of Donkeys!


183K Profile Visits / Last 90 Days: HOW?


More LinkedIn Profile Views Than President Obama**

526,270 Profile Views

in 2012!


Stronger Organic Company Page Visibility Than FB?!

The Top 7 LinkedIn Marketing Hacks of All Time!


You’re Part of The LinkedIn Rebellion …

And a Traitor!


LinkedIn News Feed

Larry’s #7 Crazy LinkedIn Hack:



LinkedIn News Feed Algorithm = Travelling to Days of Futures Past (Facebook 10 Years Ago)

Facebook Avg. Organic Reach = 0.5%


How to Get Tons Of Organic Social Engagement on

LinkedIn (Personal Accounts)



165 Likes! 7 Comments!

This is

Ridiculously Easy! How?


Use LinkedIn More Like Twitter

1. Post Interesting Stuff More Often (1-3x / day)


2. Make More Connections


Including People You Don’t Yet

Know!


Get Tons of Connections for Your Personal LinkedIn Account




Import Email Contacts (to Personal Account)


Worst Thing You Can Do is To

Connect With Tons of Randos..


If too Many “Report As Spam” ….



Write Thoughtful Connection Requests …

How to Get People to Send You

Connection Requests (for Personal LinkedIn

Accounts) ?



A Pretty Simple Autoresponder…

(With a 40% open rate)


Note: Limit 40k Connections for LinkedIn Personal Accounts

I DON’T ACCEPT EVERY LINKEDIN CONNECTION REQUEST


GET TONS OF LIKES ON LINKEDIN UPDATES



Unicorn Detector: ALWAYS Post High Engagement Updates

Larry’s LinkedIn Social Network Sharing/Posting Pyramid Scheme

1.  Lots of stuff (organically) to Twitter

2.  Post Top stuff from Twitter, to LinkedIn!


LinkedIn Update Hunger Games


HACK LINKEDIN PULSE




LinkedIn Pulse: Content App


Content Recommendation for News Feed


You Can Blog on LinkedIn!


Sometimes Content Does Fantastically Well! How??!


Get Your Content Featured in a LinkedIn Channel

How to Get LinkedIn Blog Posts Featured on a Pulse

Channel ?



Get to Know Your LinkedIn Channels


Do Old-School On-Page SEO


Ask an Editor to Feature Your Story


How to Get to The Top of The Pulse Channel?


Use Facebook & Twitter Ads

Twitter Promoted Post Facebook Promoted Post

The Top 10 FB & Twitter Ad Hacks! 2:30PM Today!

OPTIMIZE YOUR PROFILE (DUH)




The One Crazy Thing About LinkedIn Engagement

Twitter Promoted Post Facebook Promoted Post

More Profile Views and Content Engagement



Point Stuff to Your LinkedIn Page


So You Show Up in “Most Viewed Connections” (Which Drives More Engagement)


Associate With Big Organizations


So You Showing Up in Lists & Searches (Which Drives More Engagement)


SEO Your Profile (+60% of Search Algo is Having the

Keyword in Your Profile)


With LinkedIn, Always Remember:



HACK YOUR COMPANY PAGE REACH



How to Drive Exposure to Your

LinkedIn *Company* Page ?



Easy: Like Your *Company* Page Posts from Personal LinkedIn Account

Twitter Promoted Post

LinkedIn Like = Facebook “Boost Post”

THE 20 MINUTE LINKEDIN WORKDAY




15 Minutes / Day on LinkedIn Workflow!

1.  Send/Review Connection Requests

2.  Post 1-3 “Unicorn” Status Updates OR a Blog Post

3.  Like Your Company Stuff

Larry’s Ridiculously Awesome LinkedIn Hacks

Exploit the News Feed!

Get More Connections!

Post High Engagement Unicorns

Hack LinkedIn Pulse

1

2

3

4

Optimize Your Profile (duh)

Like Your Company Updates

15 Minutes a Day!

5

6

7



Too Long, Didn’t Listen: 3 Key Takeaways


1. Post Stuff That Makes You/Company Look Good

Twitter Promoted Post

“Social Network” Mostly Consists of People Looking For Jobs, Recruiters,

or People Trying To Sell You Stuff.


2. LinkedIn a “Small Pond” so Diversify!

3. Be a LinkedIn Unicorn Among a Sea of Donkeys

THANK YOU!

JOIN US @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016


Social Media

7 Ridiculously Awesome Ways to Rule LinkedIn By Larry Kim