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Building a Magnetic LinkedIn

ProfileBrenda ClevengerPR Consultant

10/17

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Why LinkedIn Matters

• Picture 300 million members;170 industries

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How LinkedIn Can Help You

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Social Selling on LinkedIn

• Creates 45% more sales opportunities• Achieve quota 51% more of the time• Be 80% more productive

SOURCE: LinkedIn Sales Navigator

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What I’m Covering Today

• Taking your profile from 10% to 100% complete

• Embedding keywords• Increasing views to increase your business

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First Things First

• Read Assurant’s Social Media Policy• http://bit.ly/1qjXXS3• Intranet Epic Resources Employee

Handbook

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SOURCE: Gary Moran Marketing Think

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Include USP, your mission, why they should work with you, CTA

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Important Settings

IMPORTANT:Turn off while updating your profile!

Observations

Tennis, travel, arts, blues, yoga, s

Don’t repeat company name, use keywords

instead

Great use of logos

Lead strong with a summary

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You are as visible as the size of your network.

Customize you URL, use in sig line

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First person, concrete outcomes

Grow to 500+

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LinkedIn RockstarsIf you have less than 100 connections you’ll only be in 3% of the searches.

SOURCE: Balanced Worklife

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Keyword RichBe found when prospects search for these words

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Make a keyword list

• Look at peer & competitor bios• Pick judicially in Skills & Expertise dropdown

list• Use Google AdWords Keyword tool• Crosscheck your keywords in your online

dictionary and thesaurus.

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Possible keywords

• Dentistry, Insurance benefits counselor• Voluntary worksite benefits, benefits

consultant• Account manager, account supervisor• Dental Groups, dental networks, dental

products• Prepaid dental, group dental, individual

dental• Employee paid, employer paid, voluntary• Disability, life insurance, term life, vision

insurance, worksite, traditional, provider relations, benefits, corporate perks, retention

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Where to place keywords

• Professional headline• Summary section after specialties• Skills and expertise section

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Powerful Headline Example

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Summary Section Example

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Increasing your profile views

• Strive for 10 views a week min. • Less than that decreases your success rate.

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Ways to Boost Views

• Include your photo in profile. 60% more likely to be contacted.

• Post something relevant several times a day.500% increase in views in 6 weeks

• Add custom URL to your signature line• Add 5-10 people as connections a week

SOURCE: Jonathan DuarteProfile Launch Pad

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Boost Views, cont’d.

• Update your summary• Participate in groups (see 400% increase in

views)• Add skills

SOURCE: IB Media

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Your Homework

• Complete your profile…use profile worksheet• Put the next webcasts on your calendar• “Build Your Brand on LinkedIn” (date TBA)

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Suggested Resources

• LinkedIn Marketing: An Hour a Day by Viveka von Rosen

• Kurt Shaver, The Sales Foundry• John Jantsch, Duct Tape Marketing