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Christina Scheppmann ThomasSOCIAL MEDIA PORTFOLIO
Through thoughtful and integrated relational strategies, I work to position businesses as leaders in innovation and integrity while upholding compelling communication as paramount and cultivating an authentic culture and community around and within a brand.
This portfolio will highlight a balanced collection of the work that I have done for some of my favorite clients and campaigns.From a school bus company to a custom framer to a Quinceanera planning website, the scope of my experience with clients is ever-dynamic and always adapting to the strategy that yields the best results.
Christina Scheppmann Thomas(920) [email protected]
Johnson School Bus
Admin: November 2015 - PresentChannels: Facebook & TwitterAudience Growth: Facebook11/01/2015 - 106 Likes02/01/2017 - 811 Likes665% GROWTH*Paid Facebook Ads
CONTENT TOUCH-POINTS:1) Safety
2) Employee-advocacy3) Community-involvement
Middleton Art &Framing
Admin: August 2016 - PresentChannels: Facebook & TwitterAudience Growth:08/01/2016 - 293 Likes02/01/2017 - 523 Likes78.5% GROWTH*Paid Facebooks Ads
CONTENT TOUCH-POINTS:1) Product Features2) Event Promotion
3) Educating the Customer
QuincenistaAdmin: January 2017 - PresentChannels: Facebook & Twitter*Paid Facebook Ads
CONTENT TOUCH-POINTS:1) Quinceañera Planning Strategies & Inspiration2) Vendor Networking
3) Latina Empowerment
Relics Vintage RentalsAdmin: April 2015 - June 2016
Channels: Facebook & Instagram*Organic/Unpaid
CONTENT TOUCH-POINTS:1) Styled Shoots/Product Features
2) Event Promotion3) Vendor Networking
Persika Design Co.Owner: October 2015 - PresentChannels: Facebook & Instagram*Organic/Unpaid
CONTENT TOUCH-POINTS:1) Original Art
+ Product Features2) Regrams/ Community
Building3) Inspiring Followers
through Creative Advocacy
CAMPAIGN:365 Days of
Original Art Giveaways(Facebook)
Christina Scheppmann Thomas
EducationUniversity of Wisconsin -
Milwaukee:
2014-2015Master of Science:
Business Management Lubar Full Tuition Scholarship
2010-2013Bachelor of Arts: Visual Arts
Minor: PsychologyMagna Cum Laude Honors
& Dean’s List
http://www.ChristinaScheppmannThomas.com
STOP (Statement of purpose)
Social Media Manager & Digital StrategistClever Dog Creative, Marketing Agency 10/2015 - Present- Create monthly content calendars & manage social platforms on a daily basis- Designed & wrote copy for over 250 pieces of content & presented content to over 25K unique individuals- Personally managed projects for up to 5 clients simultaneously- Managed monthly paid social advertisements culminating in over 150K impressions - Worked with clients in industries including retail, transportation, law, food, photography, and blogging
Illustrator & Business OwnerPersika Design Co. LLC 01/2014 - Present- Create custom illustrations that fit the needs & brands of a variety of clients, while producing an ever-growing collection of artwork, lifestyle products, & stationery*Freelance Illustrator for Rust Magazine and band MUTEMATH
Business & Creative Marketing ManagerRelics Vintage Rentals, Event Rentals 04/2015 - 06/2016- Doubled gross profit in one year- Saw 100% social audience growth solely through organic reach- Developed relationships with over 50 vendors through NACE & Married in Milwaukee networking- Provided creative & artistic direction - Created graphics, advertisements & blog content- Coordinated monthly events, expo shows & photo shoots
Marketing Consultant & Events VolunteerCrescendo, Milwaukee Symphony Orchestra 02/2015 - 04/2016- Created an integrated social media campaign - Developed strategies that increased attendance at the MSO - Participated in MSO outreach activities & events
- Verbal/Written Communication- Social Media & SEO- Project Coordination- Time Efficiency- Client Counsel- Team Collaboration- Community Management- Proficient in Adobe Photoshop & Illustrator
(920)287-1998 [email protected] Wauwatosa, WI
Certification
Strengths
Social Marketing Certificationfrom Hootsuite Academy, 2016Credential Number: 10417762
Experience
Through thoughtful and integrated relational strategies, I work to position businesses as leaders in innovation and integrity while upholding compelling communication as paramount and cultivating an authentic culture and community around and within a brand.
intentMarketing professional seeking
a social media & PR positionin an agency setting where Ican contribute to a team of
fantastically talented individuals
