1Social media content

strategy 2014 – Lucy Wren

Creating inspirational social content

Social Speakeasy

In discussion with Dom Dwight, Coffee Enthusiast and Brand Communications Manager at Bettys & Taylors of Harrogate

When Monday leaves you feeling blue, when your boss has a rage that you can’t subdue, you’ll likely see his point of view if you just sit down and have a brew…

From the #teasong by Yorkshire Tea

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Dom DwightBrand Communications Manager at Bettys & Taylors of Harrogate brought a new flavour to the June Speakeasy.

With a great deal of humour, he shared his experiences of creating inspiring social content for the Yorkshire Tea and Taylors Coffee brands on next to no budget (with a little help from some celebrity friends).

Take a seat and enjoy Dom’s presentation…

@domdwight

“Logic will get you from A to Z. Imagination will get you

everywhere.”

“Culture eats strategy for lunch.”

Good content can come from anywhere.

The little things…

Freedom is essential

#teasong

Social

Experiential PR

Foundations are important.

1. Know yourself

‘To thine own brand identity be true’ said Hamlet (almost)

2. Know your audience

3. Build it in, don’t bolt it on.

(that goes for measurement too)

4. Feed the conversation, don’t ‘own’ it.

…with the aforementioned little things

(some of which grow into big things)

And a few home runs…

Like a tea party on the Orient Express

…with a megastar on board

…although we nearly missed these gems!

And then there’s this…

But… ‘if you build it, they will come’ is a bad strategy

And let’s not forget this…

Or these…

Keep in touch - @domdwight

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