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In Session Exercise #1
• Use the hashtag #IAEM16• Use a social media platform that accepts hashtags
• Post one thing you hope to learn and comment throughout this session
Overview• Safe exercise play• Levels of social media through exercise progression
• Using social media as injects• Design and data elements• Evaluating exercises
EOC Director
Finance Logistics Operations
Social Media
Planning
SM Technical Specialist
PIO/JIC
Social Media
Incoming Message
Revised: April 27, 2015
Prepared by: Mary Jo Flynn, MS, CEM
LIFE/SAFETY Issue?
Is this a QUESTION
I this NEW Info from TRUSTED source or PARTNER agency?
Is this UNVERIFIED or a
RUMOR
Is this a VOLUNTEER
offer?
Is this a FINANCIAL
solicitation or offer?
Is this INCIDENT INTELLIGENCE?Media: photo, video, audio
Is this a COMMENT
Use formal communications to share message with
Dispatch; then
Route a copy of the message to the
Public Information Officer or JIC
Respond publicly with actions taken. Remind to call 9-1-1 with life-threatening
concerns
Is a response still needed?
STOP. Continue monitoring
Is a response available?
REDIRECT to the appropriate talking
point source
Route to PIO to create talking points
Add new talking points or media to
official response list
OFFICIAL RESPONSE LIST
Press Release Pre-approved talking points or tweets
Pre-approved posts: blog, Facebook, etc.
Pre-approved multi-media: video, audio, photos, infographics
Messages delivered to all
appropriate platforms?
STOP. Monitor to ensure message is
being received
Are clarifying facts available?
REDIRECT to the appropriate talking
point source
ROUTE to Situation Status Unit to obtain confirmation of facts
ROUTE to PIO to create talking points
ADD new talking points or media to
official response list
ROUTE information to Emergency
Volunteer Center (EVC)
ROUTE to PIO to create talking
points. Discourage spontaneous arrival
at incident site.
ADD new talking points or media to
official response list
RESPOND publicly with EVC center
location and registration information
ROUTE to Donations Management Unit
RESPOND publicly with Donations
information
ROUTE to PIO to create talking
points. Encourage donations to
reputable NGOs
ADD new talking points or media to
official response list
ROUTE to Situation Status Unit
ROUTE to PIO
LOG and document information.
STOP. Convert data to resources useable by Sit Stat
Unit for briefings
Use TOOLS to confirm or verify
location or additional data
Is this a TROLL?
Will FAILINGto comment
increase public confusion?
STOP. Log but do not respond.
REDIRECT to the appropriate talking
point source
STOP. Do Not Engage!
YES
NO NO NO NO NO NO NO
POS
NEG
NONO
NO
NONO
NO
YES YES YES
YESYES
YES
YES
YES YES YES
YESYES
STOP. Send a Thank You or click “Like” or
“Favorite”
3: Operationalize
Situational Assessment
Economic Recovery
2: AnalyzeIntelligence & Information Sharing
Community Resilience
1: DisseminatePublic Information &
Warning Operational Coordination
Start Ex
In Session Exercise #2
• Use the hashtag #IAEM16• Use a social media platform that accepts hashtags
• Ask a question to the group.
• Then, use the search #IAEM16 AND ?
Discussion Based ExercisesSeminar Workshop Tabletop
Live Tweet Construct Messages Simulate Injects
Record videoPlay content
Play content Play content
Live posts Construct Messages Simulate Injects
Networking events Discussion groups Discussion groups
Event Photos Event Photos Simulate Injects
Operations Based ExercisesGame Drill Functional Full Scale
Public actions Filter live data Filter live data SimCell
Resource injectsJIC Product
Resource injectsJIC Product
Resource injectsJIC Product
Resource injectsJIC Product
Injects Injects Live recording Live recording
Injects SimCell SimCell SimCell
Injects SimCell SimCell SimCell
Exercise Evaluation Guides
Core Capability• Task
Information Path• Disseminate• Analyze
Successful Completion• Time • Competency
Networking Google FormMake a hotwashsurvey part of your
demobilizationafter an exercise
https://goo.gl/zDeUKS
Social Media Working Group for Emergency Services and Disaster Management
Department of Homeland Security, Science & Technology Directorate
Including Social Media in Exercise Design
bit.ly/SMWGOps
In Session Exercise #3
• Use the hashtag #IAEM2016• Use a social media platform that accepts hashtags
• Identify statistics for the conference hashtag – use #VOST or #SMEM for help