Is your event missing a social media strategy?

219 million people

That’s how many more people got in on social media this past year.

www.slideshare.net/wearesocialsg/digital-in-2016

By end 2016, 47% of businesses will rely

on social media as their primary tool to reach new customers.

www.mckinsey.com/business-functions/marketing-and-sales/our-insights/demystifying-social-media

Where do you start?

event

Here are ways to leverage

social media to promote your

5

1 RUN TARGETED ADS

Make your ads eye-catching and relevant to increase click through rates to your event page.

Run targeted ads on social media

Be specific about who you want your ad to be shown to.

Run targeted ads on social media

Indicate your target demographic, location, behavior, right down to the kind of mobile device owned.

Run targeted ads on social media

2 AMPLIFY YOUR

EVENT PRESENCE

Identify influencers whom have a significant following amongst the target audience you’re trying to reach.

Amplify your event presence

Approach them to share your event on their social media channels, give them free passes, or a promocode for their followers.

Amplify your event presence

3 HOLD CONTESTS

Give your target audience something they’ll value.

It could be free tickets, limited edition merchandise, or exclusive meet and greet sessions with the speaker or performer.

Hold contests

Make giveaways more engaging through contests with a low barrier to entry.

Hold contests

4 USE HASHTAGS

Coming up with an event hashtag is an art.

Use #hashtags

The wonders of a hashtag is in its ability to collate all social media engagement with your event under one thread when

you search for the hashtag on social media platforms.

Use #hashtags

Hashtags also allow you to engage with your target audience before, during, and after the event itself.

Use #hashtags

5 WORK WITH PARTNERS

Extend your virtual reach with partnerships. Propose a win-win situation where partners can benefit from

promoting your event through their channels.

Work with partners

Work with partners

Partners can include the media, vendors, speakers, performers, and even organizers of other events in the same genre!

At the end of the day

Review and reflect on what works, what doesn’t, and what you can improve on. Having set clear goals for what you

want to achieve with social media will go a long way.

Want to know more?

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Suling Wong

Produced by

Shilpa S Nath

Original article by