FACEBOOK ADS

A newbie-friendly guide by Mafel Gorne

Why use Facebook Ads

?

INCREASE SALES FOR ONLINE BUSINESS

INCREDIBLE EFFICIENT

WAY TO REACH PEOPLE

PROMOTE YOUR MOBILE APPS AND GAMES

EASILY

BUILD STRONG BRAND AWARENESS

LET US BEGIN!

1. LOG IN TO YOUR

FACEBOOK ACCOUNT

ENTER YOUR EMAIL

AND YOUR PASSWORD

AND CLICK LOG IN

CLICK THE

DOWN ARROW BUTTON

CLICK

“CREATE ADS”

WAIT FOR THE ADS MANAGER PAGE TO LOAD

2. CREATE FACEBOOK ADD

THIS IS THE ADS MANAGER PAGE

CLICK

“CREATE ADD”

CLICK ANY OF THE TWO

3. CHOOSE YOUR

CAMPAIGN OBJECTIVE

CLICK THE CHOSEN OBJECTIVE

ENTER THE URL OF YOUR WEBSITE

CLICK

“CREATE A PIXEL”

WHAT IS PIXEL?

IT TRACK VISITS TO EVERY PAGE OF YOUR WEBSITE

CHOOSE PIXEL NAME

AGREE TO FACEBOOK PIXEL TERMS

CLICK“CREATE PIXEL”

THEN PIXEL ID WILL BE GENERATED

YOU CAN REQUEST FOR THE PIXEL ID TO BE EMAILED TO

YOU

CLICK EMAIL PIXEL CODE

AND LET THE WEBSITE DEVELOPER INSTALL IT

JUST TYPE THE EMAIL ADDRESS WHERE YOU WANT TO SEND THE

PIXEL ID

AND THEN CLICK

“SEND”

OR YOU CAN INSTALL IT YOURSELF NOW

CLICK INSTALL PIXEL NOW

AND YOU WILL SEE THIS

JUST FOLLOW THE INSTRUCTIONS GIVEN BY FACEBOOK

4. ADD ACCOUNT

CLICK“CREATE AD ACCOUNT”

CHOOSE ACCOUNT COUNTRY

CHOOSE CURRENCY THAT APPLIES TO YOU

CHOOSE YOUR TIME ZONE

CHOOSE ACCOUNT NAME

AND CLICK“CONTINUE”

5. ADD SET

DEFINE YOUR

AUDIENCE

CLICK THE DOWN ARROW BUTTON

SELECT PEOPLE IN THE LOCATION

YOU CAN ADD

MORE LOCATION TO CAPTURE MORE AUDIENCE

JUST TYPE THE LOCATION THAT YOU WANT TO ADD

YOU CAN ALSO EXCLUDE LOCATION

CLICK“EXCLUDE”

TYPE THE LOCATION THAT YOU WANT TO EXCLUDE

CHOOSE AGE RANGE

CHOOSE GENDER OF AUDIENCE

ENTER LANGUAGE OF YOUR AUDIENCE

ADD MORE LANGUAGE

DO THE

DETAILED TARGETING

CLICK BROWSE

CHOOSE ALL THAT APPLIES TO YOUR TARGET AUDIENCE

YOU CAN ALSO CHOOSE TYPE OF CONNECTIONS

CLICK“SAVE THIS AUDIENCE”

ENTER AUDIENCE NAME

DEFINE WHERE YOU WANT TO PLACE YOUR

ADD

(PLACEMENT)

CHECK THE CIRCLE IF YOU WANT TO SEE THE AD THERE

CHOOSE WHAT KIND OF MOBILE DEVISE

DEFINE THE

BUDGET AND SCHEDULE

YOU CAN CHANGE THE DAILY BUDGET ACCORDING TO YOUR

GOAL

THEN CLICK“CONTINUE”

6. AD FORMAT AND

CREATIVE

CHOOSE FORMAT

UPLOAD IMAGE FOR YOUR AD

CLICK“UPLOAD IMAGE”

YOU HAVE TO CONNECT FACEBOOK PAGE TO

LET YOUR AD APPEAR IN NEWS FEED

OR

YOU HAVE TO CREATE FACEBOOK PAGE TO

LET YOUR AD APPEAR IN NEWS FEED

CLICK “CREATE A FACEBOOK PAGE”

CHOOSE A CATEGORY

ENTER PAGE NAME

CHOOSE A CATEGORY THAT APPLIES TO YOU

THEN CLICK“CREATE PAGE”

EDIT THE HEADLINE

EDIT THE TEXT

CHOOSE YOUR CALL TO ACTION

AND CLICK

“PLACE ORDER”

FILL UP THE PAYMENT METHOD INFORMATION

THEN CLICK“CONTINUE”

THAT’S ALL FOR NOW!

I HOPE YOU ENJOYED THE TOUR

IT IS TIME TO DO YOUR OWN AND APPLY WHAT YOU

LEARNED.

ALWAYS REMEMBER:

THE SECRET OF GETTING AHEAD IS GETTING STARTED.

- MARK TWAIN

YOU CAN DO IT!

LET US CONNECT

mafelgorne.wordpress.com

THANK YOU FOR SPENDING TIME WITH ME!