Get Savvy With LinkedIn For Clark Mortenson 1-18-2016

Welcome!

Get LinkedIn Savvy

For Producers

About LinkedIn

Largest B2B with over 330,000,000 Members in over 200 Countries

For Professionals

Educated, Affluent, Influential

How do you use LinkedIn?

Improve relationships and expand your network

Networking, Identity, Intelligence

Six Reasons I use LinkedIn

1. Develop a professional brand and identity

2. Expand your network – keep in contact as people change companies

3. Interact with other professionals

4. Use a business intelligence tool

5. Obtain targeted news delivered daily by LinkedIn

6. Stay on top of industry trends by following and participating in groups

Creating a LinkedIn profile is an excellent way to establish and own your professional identity online. LinkedIn profiles typically appear among the top search results when people search by name.

Your Profile, Your Brand

Include –Summary–Experience–Education–Awards–Skills–Recommendations–Endorsements–PROFESSIONAL HEADSHOT

A Savvy Profile

Creating a Savvy Profile

Creating a Savvy Profile

Your profile becomesyour ‘virtual’ resume

It credentials you

Your Digital Resume

Your Digital Resume

Your profile becomesyour ‘virtual’ resume

It credentials you

LinkedIn Skills & Endorsements

LinkedIn Recommendations

LinkedIn Recommendations

LinkedIn Activities

Activities include status updates, new connections, recommendations, answers, comments and articles liked or shared.

LinkedIn Settings & Privacy

On LinkedIn, the basic type of connection is a contact you know personally and who you trust on a professional level.

You create connections by sending and accepting invitations.

Once you've "connected" to them on LinkedIn, you can communicate with them directly and see their entire profile. You also have an extended network of connections made up of people who your connections know.

What is a Connection?

Building Connections

Personalize your message

LinkedIn Connections

Connections, by Company

See Connections, by company

for targeted, direct marketing

Connections, By Industry

Connections, by Industry

for targeted, direct marketing

The LinkedIn User Agreement states that they have the right to restrict, suspend, or close your account if warranted. The most common reason for a restriction is sending too many invitations to people you don't know.• A restriction is automatically triggered if too many invitations

are:– Declined with the I don't know response.– Flagged as Spam.

Fair Warning

Tips to prevent restrictions:• Invite only people that you personally know.• Invite only those you'd recommend to others.• Personalize your invitation message. Explain how you know

them or why you want to connect.• Add a current, professional, head-shot photo to your profile

so people recognize you.• Use an InMail or Introduction if you don't know someone's

email address.

Making Safe Connections

Export Your LinkedInDatabaseTo Excel

LinkedIn Exporting Connections

The MostCurrentDatabaseYou can Use:

LinkedIn Exporting Connections

LinkedIn Removing Connections

LinkedIn Our Company Page

Our Company Page

For a business, it's the opportunity to:• Tell your company's story• Highlight your products and services• Engage with followers• Share career opportunities• Drive word of mouth at scale

LinkedIn Company Pages

For millions of professionals, a Company Page is a place to:• Explore companies of interest• Get the latest company updates and industry news• Research products & services• Learn about job opportunities

LinkedIn Company Pages

Using LinkedIn Groups is a great way for organizations to keep in touch with their members about current events and to discuss issues of common interest.

LinkedIn Groups

Here are a few types of groups that are currently on LinkedIn:– Corporate – College alumni – Nonprofit – Trade organizations – Conferences – Industry-specific

LinkedIn Types of Groups

Examples

LinkedIn Groups

LinkedIn Groups

LinkedIn Groups

Email updates, from Groups

LinkedIn Build your Network

Posting updates and sharing within Groups builds out your LinkedIn Network

LinkedIn Example Groups

Group Example

LinkedIn Example

LinkedIn Group Example




Group Example

Group Example






LinkedIn Groups

A good mix

How many degrees away are you from the people you need to know?

LinkedIn Leverage Your Network

LinkedIn Leveraging for Sales

LinkedIn Leveraging Your Network

Inside Track: Second Degree Connections

By Title

LinkedIn Filter by Title

LinkedIn Premium Accounts

LinkedIn Premium Accounts

LinkedIn Sales Navigator

LinkedIn Ads and Sponsored Updates

Ads

LinkedIn Ads and Sponsored Updates

LinkedIn Ads – Pay Per Click

LinkedIn Ads – Targeted By Location

LinkedIn Ads Targeted By Industry, Size

LinkedIn Ads Targeted to NH

LinkedIn Ads – Setting a Budget

LinkedIn Campaign Overview

LinkedIn Reporting: Ads and Sponsored Updates

LinkedIn Reporting: Ads and Sponsored Updates

LinkedIn Monitoring: Ads and Sponsored Updates

LinkedIn Sponsored Updates

LinkedIn Reporting: Sponsored Updates

LinkedIn Influencers




• Remember: the written word is forever. • Don’t be too spammy – Social networks are all about the

conversation. Engage with people, add value, listen, share ideas, like other peoples comments, and present your marketing – don’t just present your marketing.

• Don’t be confrontational. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded.

• Use the same decorum that you would use in any public event you attend when representing our brand.

• Support each other’s comments where you agree and share.

LinkedIn Protecting your brand

Measure success - Measure quarterly for growth:• The number of people in network• Website referral traffic from LinkedIn• Measure new names to Salesforce with LinkedIn key

code.• Measure sales leads and closed sales.

LinkedIn ROI

Thank you!

Go Forth, and Be Savvy on LinkedIn

Social Media

Get Savvy With LinkedIn For Clark Mortenson 1-18-2016