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HOW THE RIGHT SOCIAL MEDIA STRATEGY CAN LEAD TO A REAL
RETURN ON INVESTMENT FOR YOU AND YOUR BUSINESS
featuring Adam Houlahan
1webtrafficthatworks.com
Adam and his team have helped over 3,200 people and he shares some of his
top secrets in his bestselling books, Social
Media Secret Sauce5
#1. Social media’s not just about having as many followers as
possible
TOP 10 THINGS WE SPOKE ABOUT
9
#3. The right social media strategy can lead
to a real return on investment for you and
your business
TOP 10 THINGS WE SPOKE ABOUT
11
#4. Clients that are focused on price over quality are often bad
news for your business
TOP 10 THINGS WE SPOKE ABOUT
12
#5. You should make sure that you and your clients share the same values
and expectations
TOP 10 THINGS WE SPOKE ABOUT
13
#6. The two key aims of social are to drive traffic to your website and/or
LinkedIn page
TOP 10 THINGS WE SPOKE ABOUT
14
#7. By understanding your clients you can
create bespoke packages for them
TOP 10 THINGS WE SPOKE ABOUT
15
#8. Social media strategies require more
than just offering a client a plan
TOP 10 THINGS WE SPOKE ABOUT
16
#9. The importance of researching your industry
in order to understand where you can place your business in the industry
TOP 10 THINGS WE SPOKE ABOUT
17
#10. Social media visibility can lead to a
serious return on investment
TOP 10 THINGS WE SPOKE ABOUT
18
#1. Social media’s not just about having as many followers as
possible
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
20
#2. The importance that social media can play in
generating leads
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
21
#3. The right social media strategy can lead
to a real return on investment for you and
your business
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
22
#4. Clients that are focused on price over quality are often bad
news for your business
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
23
#5. You should make sure that you and your clients share the same values
and expectations
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
24
#6. The two key aims of social are to drive traffic to your website and/or
LinkedIn page
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
25
#7. By understanding your clients you can
create bespoke packages for them
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
26
#8. Social media strategies require more
than just offering a client a plan
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
27
#9. The importance of researching your industry
in order to understand where you can place your business in the industry
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
28
#10. Social media visibility can lead to a
serious return on investment
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
29
“Social media is pretty much about driving
traffic to your website or your LinkedIn profile”
TOP 3 QUOTES FROM THIS INTERVIEW
31
“The strategy has to make sense, but it also
has to align with the people you’re working
with and their skill sets”
TOP 3 QUOTES FROM THIS INTERVIEW
32
“Any business that takes on clients just to pay the bills
ends up dealing with problems created by “bad”
clients. They don’t then have the time to deal with
the “good” clients”.
TOP 3 QUOTES FROM THIS INTERVIEW
33
#1. Write down a list of desirable
characteristics for your ideal client and ask yourself how you can go about finding
them
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
35
#2. Brainstorm which social media platforms
would best suit you and your brand
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
36
#3. Check out Buy1Give1 to see how your business could
make a positive impact!
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
37